Automation equipment: the game between domestic and imported
[Source: Gaogong LED's "LED Good Products" December issue (total 60th issue) | Reporter Yang Jinglin] Mao Zedong once told the Chinese people to "foreign for the Chinese", in the contest with imported products, the way out of domestic automation equipment To achieve "adapted to local conditions," we must learn the technical essence of imported equipment for our own use.
Lu Xun once said that China has always been used to take it, even when the Chinese are poor and white. Since ancient times, various items from "Hu" and "foreign" include goods from "hu people" such as pepper, huqin and carrot, to western ships imported from foreign fires, artillery, foreign instruments and foreign wines. All of them are deeply attracted to the eyes of the Chinese people and are favored by the Chinese people.
Today, the fusion of Eastern and Western cultures is more frequent. These unique cultures make us novel and bring a different experience to life. At the same time, LED lighting was also emerging abroad. After the introduction of China, it quickly took root in the country to achieve rapid growth and became one of the emerging industries with great market potential in China.
Specific to the entire LED industry chain, whether it is the upstream chip, midstream package, or the automated production equipment required for downstream applications, the use of "imported goods" and domestic equipment is not the same.
According to the reporter's visit to a number of enterprises, it is concluded that the current upstream technical requirements for automated production equipment are relatively high, so the proportion of domestically produced equipment is not high; in the middle of the package direction, domestic automation equipment accounts for 50%-60%; downstream application domestically The proportion of equipment is around 70%. Despite the huge potential, the current level of domestically produced automation equipment is still not satisfactory.
Equipment to speed up the localization process <br> <br> lighting market demand to expand, driving the equipment industry in China has made unprecedented development. The LED equipment is available from upstream MOCVD, etching machine, laser dicing machine to mid-stream packaging equipment to downstream automated production lines and testing equipment. Under the impact of domestic automation equipment, the market share of imported equipment is being continuously compressed.
"Choose domestic or imported equipment, which is related to the size of the enterprise. After all, the better the stability of the production equipment, the higher the efficiency of production, the greater the profit." Xu Wei, sales manager of Shenzhen Yubei Tuo Electronic Technology Co., Ltd., said. At present, small and micro enterprises use domestically produced equipment, while medium and large enterprises will consider importing equipment more.
In addition to the above two options, some small and medium-sized enterprises and processing plants will also use second-hand imported automation equipment. According to the reporter's understanding, most companies believe that imported equipment is more practical and has a longer service life. Therefore, some enterprises will choose imported old machines or several new two mobile phones that have been used for about ten years from the perspective of economy and practicality.
Xu Wei mentioned in the interview that the equipment used in a certain part of the LED lighting industry chain, such as the use of Japanese single-machine new equipment, is basically hundreds of thousands of inputs, and the expensive domestically produced equipment is also floating up to 200,000. The type is also around 100,000, and the price gap between the two devices is very different. The use of second-hand imported equipment, the gap is relatively small.
Wei Xuezhi, deputy manager of Shanghai Microelectronics, said frankly that from the perspective of semiconductor lithography equipment, the price of imported automation equipment and domestic automation equipment is almost the same at this stage. This is also the pain that front-end domestic equipment manufacturers can't say. The customer's understanding of domestic equipment has a certain deviation, and it is believed that domestic equipment should be cheaper than imported equipment, and the quality will be greatly reduced. But for domestic semiconductor equipment and former high-end equipment manufacturers in the initial stage, customers need more understanding and support.
Domestic automation equipment is at the stage of exploration. Equipment manufacturers need to invest a lot of money, manpower and material resources to ensure product development is in place, and then investigate the cost of recycling research and development equipment. At the same time, after the new equipment is available, it is easy to be not favored by customers, so it needs various The cumbersome verification information proves the stability and practicability of the device, so that customers can use it with confidence.
The acceleration of the domestic automation equipment process has also led to continuous competition among enterprises, interests, and entanglements. The topic of plagiarism in the industry has always been popular in the industry, and it is also commonplace in the field of domestic automation equipment.
Yu Yaoguo, chairman of Yitong Automation, said helplessly, "We have patented equipment and will be plagiarized.
More often, the peers will only copy the equipment with 70% of our equipment's technical performance into the market. With ultra-low price, it will seriously occupy the market share of our equipment, and its performance defects will also cause our brand. negative effect".
This practice of plagiarism directly harms the direct interests of the original equipment. The end result is that the domestic automation equipment in the industry's reputation and status "fall into" quagmire, leading customers to "going far and near".
Exotic and domestic equipment <br> <br> contest the final analysis, no matter what the device, the price is always the primary factor customers consider. Therefore, compared with the purchase of second-hand imported equipment that has been used by some enterprises for about ten years, why not “transfer†to the embrace of new domestic equipment, and make new attempts to generate more economic benefits.
“In the case of the same price, the customer has a choice of comparison, more will choose a new machine instead of “second-hand goods.†Xu Wei explained that second-hand imported equipment also involves the maintenance and maintenance of the product later, due to the use of used equipment Service providers are taking the overall market sales, so it is easy to leak in the after-sales service, and can not deal with customer problems in a timely manner. However, the new domestic equipment is directly provided by the equipment manufacturing enterprise to ensure the performance and use effect of the later equipment.
Huang Fuqing, vice president of the same party's optoelectronics sales, said, "In the case of not very large production capacity, domestic equipment and imported equipment are not very different for us." And the price of imported equipment is high, in after-sales and other aspects of services. There is no domestically produced fast and convenient, and the replacement of spare parts is not as fast as domestically produced.
In addition, Wei Xuezhi also stated that “normally, domestically produced machines may be superior in resolution, and there are new designs and assembled parts for the equipment, and the production efficiency is correspondingly improved.†Undoubtedly, the equipment The two production process capabilities are also the areas that users care most about.
However, despite the rapid development of domestic automation equipment, it has also brought many problems to be solved, such as the current plagiarism in the industry and the issue of patent infringement.
In Yu Yaoguo's view, the reason why domestic plagiarism is so serious is that there are too few R&D personnel, so it is impossible to develop equipment with high technical strength and competitiveness. Therefore, whether it is from the state, enterprises or individuals, we should pay more attention to the cultivation of talents and appropriate incentives for R&D personnel. At the same time, the state and the government should also respond appropriately to it, and as a result, the number of patents that have been repeatedly banned will be greatly reduced.
And how to better create the competitiveness of the product? For the easy-to-automatic automation of the cutting-edge route, it is also full of experience. For example, Yitong automation equipment is better than the all-round identification function of imported equipment, the absolute cost performance advantage, and the more convenient after-sales service, which are unmatched by imported equipment.
"At the moment when the plagiarism is prevailing, the company's forward-looking vision and anticipation are also very important. Enterprises can only take the lead in the competition if they have reserves, innovative positioning and production of their own equipment." Yu Yaoguo said.
Of course, domestic automation equipment wants to come to the forefront. In addition to drawing on the technical essence of imported equipment, it also needs to use more lean materials in hardware selection. The software is more customized with customized requirements, and the operation interface is designed to be easy to learn. operating.
As a prototype of automation equipment, many so-called automation equipments are still "extensive" equipment, which is less automated and requires higher labor costs. In the future, as the equipment becomes more intelligent, the manual intervention will be less and less, and many process-oriented equipments will be connected in series to generate a fully automatic assembly line, which will greatly improve the work efficiency.
Lu Xun once said that China has always been used to take it, even when the Chinese are poor and white. Since ancient times, various items from "Hu" and "foreign" include goods from "hu people" such as pepper, huqin and carrot, to western ships imported from foreign fires, artillery, foreign instruments and foreign wines. All of them are deeply attracted to the eyes of the Chinese people and are favored by the Chinese people.
Today, the fusion of Eastern and Western cultures is more frequent. These unique cultures make us novel and bring a different experience to life. At the same time, LED lighting was also emerging abroad. After the introduction of China, it quickly took root in the country to achieve rapid growth and became one of the emerging industries with great market potential in China.
Specific to the entire LED industry chain, whether it is the upstream chip, midstream package, or the automated production equipment required for downstream applications, the use of "imported goods" and domestic equipment is not the same.
According to the reporter's visit to a number of enterprises, it is concluded that the current upstream technical requirements for automated production equipment are relatively high, so the proportion of domestically produced equipment is not high; in the middle of the package direction, domestic automation equipment accounts for 50%-60%; downstream application domestically The proportion of equipment is around 70%. Despite the huge potential, the current level of domestically produced automation equipment is still not satisfactory.
Equipment to speed up the localization process <br> <br> lighting market demand to expand, driving the equipment industry in China has made unprecedented development. The LED equipment is available from upstream MOCVD, etching machine, laser dicing machine to mid-stream packaging equipment to downstream automated production lines and testing equipment. Under the impact of domestic automation equipment, the market share of imported equipment is being continuously compressed.
"Choose domestic or imported equipment, which is related to the size of the enterprise. After all, the better the stability of the production equipment, the higher the efficiency of production, the greater the profit." Xu Wei, sales manager of Shenzhen Yubei Tuo Electronic Technology Co., Ltd., said. At present, small and micro enterprises use domestically produced equipment, while medium and large enterprises will consider importing equipment more.
In addition to the above two options, some small and medium-sized enterprises and processing plants will also use second-hand imported automation equipment. According to the reporter's understanding, most companies believe that imported equipment is more practical and has a longer service life. Therefore, some enterprises will choose imported old machines or several new two mobile phones that have been used for about ten years from the perspective of economy and practicality.
Xu Wei mentioned in the interview that the equipment used in a certain part of the LED lighting industry chain, such as the use of Japanese single-machine new equipment, is basically hundreds of thousands of inputs, and the expensive domestically produced equipment is also floating up to 200,000. The type is also around 100,000, and the price gap between the two devices is very different. The use of second-hand imported equipment, the gap is relatively small.
Wei Xuezhi, deputy manager of Shanghai Microelectronics, said frankly that from the perspective of semiconductor lithography equipment, the price of imported automation equipment and domestic automation equipment is almost the same at this stage. This is also the pain that front-end domestic equipment manufacturers can't say. The customer's understanding of domestic equipment has a certain deviation, and it is believed that domestic equipment should be cheaper than imported equipment, and the quality will be greatly reduced. But for domestic semiconductor equipment and former high-end equipment manufacturers in the initial stage, customers need more understanding and support.
Domestic automation equipment is at the stage of exploration. Equipment manufacturers need to invest a lot of money, manpower and material resources to ensure product development is in place, and then investigate the cost of recycling research and development equipment. At the same time, after the new equipment is available, it is easy to be not favored by customers, so it needs various The cumbersome verification information proves the stability and practicability of the device, so that customers can use it with confidence.
The acceleration of the domestic automation equipment process has also led to continuous competition among enterprises, interests, and entanglements. The topic of plagiarism in the industry has always been popular in the industry, and it is also commonplace in the field of domestic automation equipment.
Yu Yaoguo, chairman of Yitong Automation, said helplessly, "We have patented equipment and will be plagiarized.
More often, the peers will only copy the equipment with 70% of our equipment's technical performance into the market. With ultra-low price, it will seriously occupy the market share of our equipment, and its performance defects will also cause our brand. negative effect".
This practice of plagiarism directly harms the direct interests of the original equipment. The end result is that the domestic automation equipment in the industry's reputation and status "fall into" quagmire, leading customers to "going far and near".
Exotic and domestic equipment <br> <br> contest the final analysis, no matter what the device, the price is always the primary factor customers consider. Therefore, compared with the purchase of second-hand imported equipment that has been used by some enterprises for about ten years, why not “transfer†to the embrace of new domestic equipment, and make new attempts to generate more economic benefits.
“In the case of the same price, the customer has a choice of comparison, more will choose a new machine instead of “second-hand goods.†Xu Wei explained that second-hand imported equipment also involves the maintenance and maintenance of the product later, due to the use of used equipment Service providers are taking the overall market sales, so it is easy to leak in the after-sales service, and can not deal with customer problems in a timely manner. However, the new domestic equipment is directly provided by the equipment manufacturing enterprise to ensure the performance and use effect of the later equipment.
Huang Fuqing, vice president of the same party's optoelectronics sales, said, "In the case of not very large production capacity, domestic equipment and imported equipment are not very different for us." And the price of imported equipment is high, in after-sales and other aspects of services. There is no domestically produced fast and convenient, and the replacement of spare parts is not as fast as domestically produced.
In addition, Wei Xuezhi also stated that “normally, domestically produced machines may be superior in resolution, and there are new designs and assembled parts for the equipment, and the production efficiency is correspondingly improved.†Undoubtedly, the equipment The two production process capabilities are also the areas that users care most about.
However, despite the rapid development of domestic automation equipment, it has also brought many problems to be solved, such as the current plagiarism in the industry and the issue of patent infringement.
In Yu Yaoguo's view, the reason why domestic plagiarism is so serious is that there are too few R&D personnel, so it is impossible to develop equipment with high technical strength and competitiveness. Therefore, whether it is from the state, enterprises or individuals, we should pay more attention to the cultivation of talents and appropriate incentives for R&D personnel. At the same time, the state and the government should also respond appropriately to it, and as a result, the number of patents that have been repeatedly banned will be greatly reduced.
And how to better create the competitiveness of the product? For the easy-to-automatic automation of the cutting-edge route, it is also full of experience. For example, Yitong automation equipment is better than the all-round identification function of imported equipment, the absolute cost performance advantage, and the more convenient after-sales service, which are unmatched by imported equipment.
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"At the moment when the plagiarism is prevailing, the company's forward-looking vision and anticipation are also very important. Enterprises can only take the lead in the competition if they have reserves, innovative positioning and production of their own equipment." Yu Yaoguo said.
Of course, domestic automation equipment wants to come to the forefront. In addition to drawing on the technical essence of imported equipment, it also needs to use more lean materials in hardware selection. The software is more customized with customized requirements, and the operation interface is designed to be easy to learn. operating.
As a prototype of automation equipment, many so-called automation equipments are still "extensive" equipment, which is less automated and requires higher labor costs. In the future, as the equipment becomes more intelligent, the manual intervention will be less and less, and many process-oriented equipments will be connected in series to generate a fully automatic assembly line, which will greatly improve the work efficiency.
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