LED companies do e-commerce needs to cross five thresholds high-tech lighting chain O2O platform trial operation
[High- tech LED reporter / Wang Cairong] The "e-commerce" channel has been in the LED lighting industry for some time. Since last year, many LED lighting brand companies have begun to increase their attention and investment in e-commerce channels after they first saw their results. The e-commerce channel has become an indispensable fourth channel for LED lighting companies.
In the 11th High-tech LED Industry Summit Forum “LED Lighting Channel Marketing Transformation†held on June 10th, Yuan Guilin, the founder of Bee Network Technology, launched an exciting e-commerce for LED lighting companies. He gave a speech and had a heated discussion with the guests. The first online and offline (O2O platform) lighting chain store in China, which was built by Gaogong LED, was held at the same time. The Gaogong Lighting Chain O2O platform conference attracted more attention from the LED industry.
"The way the Internet works is basically the same as that of traditional stores, but it is different in terms of presentation form and presentation form." Yuan Guilin pointed out in the keynote speech that the steps required to open a traditional store include finding a store and a physical store. Decoration, proofing and hanging samples, etc., specifically to the online shop is the choice of network platform, online shop decoration, product on and off, the number of visitors per day is equivalent to the daily traffic of the online shop, the customer in the store consulting products or purchase If the transaction is concluded, it is equivalent to the conversion rate of the consulting transaction of the Internet shop.
In Yuan Guilin's view, LED lighting companies do not transform e-commerce will not die immediately, but live uncomfortable, but in order to do a good job in e-commerce channels, it must span market opportunities, positioning, pricing systems, product promotion and all-round channels. The five thresholds, especially the positioning and product promotion links, the positioning of their own brands and products must be clear. The biggest drawback of LED is that the homogenization is more serious. The product positioning should try not to blindly follow the low-cost route. The characteristics and selling points of the products need to be tapped. . In addition, for different channels, we should choose different products for promotion and operation. The platform is different, the corresponding people are different, and there will be different needs and effects in the promotion of product selection.
Yuan Guilin said that the mainstream people targeted by Jingdong, Taobao, Tmall, Dangdang and other e-commerce platforms are different. The products we choose to promote are also different. It is important to pay attention to the promotion mode of sweeping the army. The effect is less obvious. Sometimes it is not obvious. Sometimes It also plays a counter-productive role, affecting brand positioning and branding.
High-tech lighting chain O2O platform enters trial operation
After more than a year of research on enterprises and channels, China's first online and offline (O2O platform) lighting chain platform built by Gaogong LED was officially announced during the peak forum.
Zheng Liyao, general manager of Gaogong LED, revealed at the press conference that the offline entity experience store will be officially opened at the end of June. The high-tech lighting chain platform will unite with the global high-quality LED lighting brand, and through the mobile Internet platform, through the creation of 30,000 offline lines. Joining chain stores, truly realize the win-win situation of lighting enterprises and channels in the e-commerce model, and at the same time, let consumers enjoy the "offline experience + online ordering" lighting purchases more conveniently.
“High-tech lighting chain O2O platform can provide nationwide sales channels (combined online and offline) for preferred brand suppliers, shorten supply chain, accelerate inventory turnover and capital flow, and future high-tech LED will cooperate with brand supply. Together, the company has created dozens of LED lighting brands with annual sales of over 100 million, and thousands of offline sales affiliates with millions of sales.†Zheng Liyao said that the platform will continue to enrich product diversity and keep things beautiful. Excellent price, deepen the best experience of online shopping, and adhere to the goal of meeting the needs of online shopping customers.
For enterprises, the high-tech lighting chain O2O platform can bring large-scale and high-viscosity consumers, and get user's consumption data, which is convenient for group buying, new product listing and pre-sale, and other brand activities, and actively grasp and utilize the market.
High-tech lighting chain platform access port:
PC-side website:
Scan the QR code to download the mobile app:
In the 11th High-tech LED Industry Summit Forum “LED Lighting Channel Marketing Transformation†held on June 10th, Yuan Guilin, the founder of Bee Network Technology, launched an exciting e-commerce for LED lighting companies. He gave a speech and had a heated discussion with the guests. The first online and offline (O2O platform) lighting chain store in China, which was built by Gaogong LED, was held at the same time. The Gaogong Lighting Chain O2O platform conference attracted more attention from the LED industry.
Forum site
"The way the Internet works is basically the same as that of traditional stores, but it is different in terms of presentation form and presentation form." Yuan Guilin pointed out in the keynote speech that the steps required to open a traditional store include finding a store and a physical store. Decoration, proofing and hanging samples, etc., specifically to the online shop is the choice of network platform, online shop decoration, product on and off, the number of visitors per day is equivalent to the daily traffic of the online shop, the customer in the store consulting products or purchase If the transaction is concluded, it is equivalent to the conversion rate of the consulting transaction of the Internet shop.
Yuan Guilin, founder of Bee Network Technology
In Yuan Guilin's view, LED lighting companies do not transform e-commerce will not die immediately, but live uncomfortable, but in order to do a good job in e-commerce channels, it must span market opportunities, positioning, pricing systems, product promotion and all-round channels. The five thresholds, especially the positioning and product promotion links, the positioning of their own brands and products must be clear. The biggest drawback of LED is that the homogenization is more serious. The product positioning should try not to blindly follow the low-cost route. The characteristics and selling points of the products need to be tapped. . In addition, for different channels, we should choose different products for promotion and operation. The platform is different, the corresponding people are different, and there will be different needs and effects in the promotion of product selection.
Yuan Guilin said that the mainstream people targeted by Jingdong, Taobao, Tmall, Dangdang and other e-commerce platforms are different. The products we choose to promote are also different. It is important to pay attention to the promotion mode of sweeping the army. The effect is less obvious. Sometimes it is not obvious. Sometimes It also plays a counter-productive role, affecting brand positioning and branding.
High-tech lighting chain O2O platform enters trial operation
After more than a year of research on enterprises and channels, China's first online and offline (O2O platform) lighting chain platform built by Gaogong LED was officially announced during the peak forum.
Gao Li LED General Manager Zheng Liyao
Zheng Liyao, general manager of Gaogong LED, revealed at the press conference that the offline entity experience store will be officially opened at the end of June. The high-tech lighting chain platform will unite with the global high-quality LED lighting brand, and through the mobile Internet platform, through the creation of 30,000 offline lines. Joining chain stores, truly realize the win-win situation of lighting enterprises and channels in the e-commerce model, and at the same time, let consumers enjoy the "offline experience + online ordering" lighting purchases more conveniently.
“High-tech lighting chain O2O platform can provide nationwide sales channels (combined online and offline) for preferred brand suppliers, shorten supply chain, accelerate inventory turnover and capital flow, and future high-tech LED will cooperate with brand supply. Together, the company has created dozens of LED lighting brands with annual sales of over 100 million, and thousands of offline sales affiliates with millions of sales.†Zheng Liyao said that the platform will continue to enrich product diversity and keep things beautiful. Excellent price, deepen the best experience of online shopping, and adhere to the goal of meeting the needs of online shopping customers.
High-tech lighting chain platform purchase flow chart
For enterprises, the high-tech lighting chain O2O platform can bring large-scale and high-viscosity consumers, and get user's consumption data, which is convenient for group buying, new product listing and pre-sale, and other brand activities, and actively grasp and utilize the market.
High-tech lighting chain platform access port:
PC-side website:
Scan the QR code to download the mobile app:
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