2014 Gaogong LED New Year Forum: Exploring the new mode of LED lighting marketing in the mobile era

[Text / high-tech reporter Luo Shenghua] More than a decade ago, the rapid development of the computer network effectively compensated for the shortcomings of the traditional lighting fixtures market and marketing promotion, providing them with a broader publicity platform. Now, the booming mobile Internet has further given new opportunities and opportunities for lighting brand marketing.

“Relatively speaking, the traditional speed of the network is faster, the market feedback is more comprehensive, and the customer feedback information can be collected in a timely and effective manner, providing first-hand information for the production and R&D of the product.” Li Quan, general manager of Wuyuan Lighting When I was interviewed by the media, I said it.

As Li Quan said, the marketing power of e-commerce online shopping and new media such as LED Weibo and WeChat is difficult to estimate. In a word, a forwarding, a comment, may cause hot discussion in the same industry or society, its low-cost and high-efficiency features attract many LED predators to test the water, mobile phone official website online shopping, WeChat, Weibo, APP, implant advertising A series of new media marketing tools began to enter the public's field of vision.

"The arrival of the mobile Internet era has spawned a brand new business ecosystem. Under this circumstance, the brand communication mode of LED companies is also constantly changing." Zhang Weijin, manager of the e-commerce department of Qinshang Optoelectronics (002638.SZ), told reporters that e-commerce As an emerging Internet marketing tool, Weibo, WeChat, etc., although the construction cost is low, the advantages are obvious, but due to the late start, there are also shortcomings.

For e-commerce, due to the limited price of products, companies are not profitable, and some are even at a loss, and most of the e-commerce products are concentrated in home retail products. For microblogging and WeChat, the amount of information fragmented by the network is too much. If the product lacks creativity and aesthetics, it is difficult for information to attract the attention of target customers.

In the era of mobile Internet, how to measure the pros and cons of the marketing model? Can the new marketing model really bring corresponding marketing effects to the company? Will there be problems in the promotion process? How to make the company go better? The future direction of LED lighting marketing model? Which models are highly regarded by companies and distributors? What is the next competitive point of LED lighting? Is sales performance or brand influence?

On February 23, 2014, the 2014 New Year Forum hosted by Gaogong LED--LED Lighting E-Commerce and Supply Chain Integration Summit will be staged at the Shangri-La Hotel, Pazhou, Guangzhou. Around the era of mobile Internet, how LED lighting companies break the traditional channel system and integrate Diversified marketing system, representatives from e-commerce platforms, third-party Internet service organizations and LED lighting companies will be discussed, so stay tuned.

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