2013 is an extraordinary year for the entire technology industry. Investment in the Internet sector and frequent mergers and acquisitions, the industry's deep integration, has reached a new starting point. The communications and IT fields are also quite unsettled. After the 4G license is issued, will there be new changes in the strength of the three major operators? Will the terminal manufacturer's seat ranking be adjusted? These suspense are waiting to be uncovered. In 2014, with curiosity and ignorance, jealousy and hope, came to us.
The “big brothers†of major companies have sent internal emails, reviewing 2013 and looking forward to 2014. In addition to summarizing performance, grateful to employees and boosting morale, it also set goals and requirements for the development of 2014. In the meantime, most of the targets are directed to the "mobile Internet."
Youku Tudou: Promoting the development of multi-screen integration
Youku Tudou seems to be very satisfied with the performance in 2013. The email declares that “in terms of user scale, multi-screen traffic, brand advantage, content diversity, business scale and other latitudes, we are comprehensive first.â€
According to the e-mail, in 2014, with the advent of the 4G era, 450 million new smart phones, diversified tablets and smart large screens will provide a broader development space for the online video industry. Youku Tudou needs to “encourage micro-innovation, continuously improve the user experience, and promote the development of multi-screen integration strategy.â€
NetQin: Mobile Internet competition is fierce, "Never say no"
For NetQin, 2013 is “stunningâ€. In the face of the short-selling challenge of the company, NetQin responded with a strong response. Now the stock price has risen and the crisis has passed. However, in the face of mobile Internet, NetQin also realized that challenges and opportunities coexist.
NetQin CEO Lin Yu wrote in the email, "To create a safe and comfortable mobile life for global users, has become the new mission of NetQin." In 2013, NetQin established the strategic direction of “mobile platformization†and basically completed the process of upgrading from “mobile security experts†to “enjoy mobile lifeâ€. However, he also stressed that the competition in the mobile Internet market is extremely fierce and even fierce. All employees of NetQin need to fight side by side to meet the new wave of mobile Internet.
Ctrip: price blood war and zero profit
Ctrip CEO Liang Jianzhang, who took office in March last year, is now a "spring breeze." In 2013, Ctrip increased its strategic investment and acquired a mobile Internet company. Ctrip's share price has risen from $20 to nearly $50 now, and its performance has been recognized by the capital market. Liang Jianzhang said in an internal mail that in 2014, Ctrip will face “cruel competition†and “full of opportunitiesâ€. Ctrip will "let our opponents, price wars, zero profits" and achieve the greatness of Ctrip by "hard work, innovation, and transcendence."
Huawei: Re-understanding "ICT", "Beyond Self"
The development of the mobile Internet has brought new variables to the ICT industry. Xu Zhijun, Huawei’s rotating CEO, said in the mail, “The value of ICT to enterprises and industries is being re-recognized, and a new round of informatization construction and transformation is on the agenda.†He used the word “beyond†many times in the mail. To show that Huawei can not meet the status quo, we need to work harder and further.
He believes that in the new year, Huawei needs to “encourage the charge, encourage effective growth†and “put the limited resources into the field of transcendenceâ€. And "further promote organizational change, simplify management, shift management focus, increase first-line authorization", "accelerate the transition from functional department to project-centric operational mechanism."
In the US market, Huawei is not discouraged. The email emphasizes that Huawei needs to further enhance the level of globalization, strengthen global compliance operations, and create a good business environment.
ZTE: Focus on the development of “mobile internet†business and realize “innovation breakthrough and intensificationâ€
Shi Lirong, the president of ZTE, first mentioned the victory of the 4G campaign in the internal mail sent to the employees. "In China Mobile and China Telecom's 4G equipment collection, we both took the lead and took the first place in the market; in China Telecom 4G In the core network collection, we have won more than half of the market share with absolute advantage." At the same time, it also identified the business priorities for 2014: urbanization (smart cities), energy conservation and emission reduction (new energy technologies), and mobile internet.
He stressed that ZTE needs to have a “crisis awarenessâ€. “We continue to see that the new forces are rapidly subverting traditional enterprises and business models, and they may soon be replaced by newer and more dynamic models and products. The enterprise may be very painful today; today's very comfortable business is also full of crisis awareness for tomorrow." He said that ZTE needs to change, otherwise it will be "a dead end."
He also revealed in the mail that ZTE proposed the business idea of ​​“innovation breakthrough and intensification†and established it as the core business idea of ​​2014.
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