Zhouming Technology creates an online and offline cooperation and win-win solution
In 2013, Chau Ming began to build an online platform for offline services. Through online orders and offline shipments, it opened up new distribution channels for dealers and introduced more terminal wealth. At the same time, Zhou Ming quickly realized brand communication through mobile phone reference programs, product animations, and various rich media communication channels such as movies, Weibo and WeChat.
Zhou Ming Technology said that on the Internet, the company should be the first brand of fashion lighting, use the e-commerce channel brand, and use the e-commerce to carry the promotion of the Zhouming brand. Use the Internet's way of thinking and use the Internet's communication methods to quickly build a new brand of Zhouming.
On April 16th, the official microblog of Zhouming released the communication effect: 96 users were forwarded, covering 350,000 users and spreading 8 layers. The reading volume was 43,981.
What can Zhou Ming WeChat do?
1. The first time to understand Zhou Ming's dynamics and industry news.
2, company information, industry encyclopedia, and even can also check the weather and Zhou Gong dream.
3. On the mobile phone, Zhou Ming's products will sing and dance. We also produced a large number of micro-movies for the industry and products, which made Zhou Ming's brand and culture spread wonderfully. I hope that Zhou Ming can become the pearl of customers and become the pearl of the user.
Online and offline cooperation and win-win solution
1. Product differentiation plan:
Target customer group: Online positioning for ordinary home lighting users, offline positioning for engineering lighting buyers.
It is differentiated: the main push-up ceiling lamp, the lantern home lighting products, the high-end fluorescent tube and downlight of the main engineering lighting, the product series is complete, and the customer has a large selectivity.
Product features and appearance are different: the design of online products is simple, and the products using chips and materials are economical. The design of offline products is elegant and elegant, and the products use high-end chips and high-quality materials.
Packaging differentiation: Online products use simple packaging that is unique to e-commerce, and specify e-commerce-specific products; offline products use high-quality materials and generous packaging boxes, which are different from e-commerce-specific products.
The warranty period is different: most of the online product warranty period is 1~2 years, and the offline product warranty period is 3 years.
2. Complementary channels: online and offline integrated marketing
Existing engineering channel commercial lighting products, online prices are marked according to higher prices than agents.
Chau Ming E-commerce currently has excellent operational team and supply chain management capabilities, and agents can also open stores to sell e-commerce products online.
At present, the cost of traditional brand promotion schemes is relatively high. The better the operation of Chau Ming E-commerce in the network, the higher the brand awareness of Chau Ming, and the ability to quickly assist offline agents to develop the market.
Zhou Ming is currently building an online and offline O2O channel operation model for high-quality e-commerce operations teams, which can help agents quickly seize the network business and home market.
3. Price management: online and offline coordination
The sales price of the Zhouming flagship store on-line engineering channel products is executed at a higher price than the offline agent.
Agents under the Chau Ming line can also represent the Chau Ming E-commerce brand, and can sell online in a limited range below the e-commerce unified price.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
Zhou Ming Technology said that on the Internet, the company should be the first brand of fashion lighting, use the e-commerce channel brand, and use the e-commerce to carry the promotion of the Zhouming brand. Use the Internet's way of thinking and use the Internet's communication methods to quickly build a new brand of Zhouming.
On April 16th, the official microblog of Zhouming released the communication effect: 96 users were forwarded, covering 350,000 users and spreading 8 layers. The reading volume was 43,981.
What can Zhou Ming WeChat do?
1. The first time to understand Zhou Ming's dynamics and industry news.
2, company information, industry encyclopedia, and even can also check the weather and Zhou Gong dream.
3. On the mobile phone, Zhou Ming's products will sing and dance. We also produced a large number of micro-movies for the industry and products, which made Zhou Ming's brand and culture spread wonderfully. I hope that Zhou Ming can become the pearl of customers and become the pearl of the user.
Online and offline cooperation and win-win solution
1. Product differentiation plan:
Target customer group: Online positioning for ordinary home lighting users, offline positioning for engineering lighting buyers.
It is differentiated: the main push-up ceiling lamp, the lantern home lighting products, the high-end fluorescent tube and downlight of the main engineering lighting, the product series is complete, and the customer has a large selectivity.
Product features and appearance are different: the design of online products is simple, and the products using chips and materials are economical. The design of offline products is elegant and elegant, and the products use high-end chips and high-quality materials.
Packaging differentiation: Online products use simple packaging that is unique to e-commerce, and specify e-commerce-specific products; offline products use high-quality materials and generous packaging boxes, which are different from e-commerce-specific products.
The warranty period is different: most of the online product warranty period is 1~2 years, and the offline product warranty period is 3 years.
2. Complementary channels: online and offline integrated marketing
Existing engineering channel commercial lighting products, online prices are marked according to higher prices than agents.
Chau Ming E-commerce currently has excellent operational team and supply chain management capabilities, and agents can also open stores to sell e-commerce products online.
At present, the cost of traditional brand promotion schemes is relatively high. The better the operation of Chau Ming E-commerce in the network, the higher the brand awareness of Chau Ming, and the ability to quickly assist offline agents to develop the market.
Zhou Ming is currently building an online and offline O2O channel operation model for high-quality e-commerce operations teams, which can help agents quickly seize the network business and home market.
3. Price management: online and offline coordination
The sales price of the Zhouming flagship store on-line engineering channel products is executed at a higher price than the offline agent.
Agents under the Chau Ming line can also represent the Chau Ming E-commerce brand, and can sell online in a limited range below the e-commerce unified price.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.)
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