Nvidia Thunderstorm: Unique Market Unaffected by APU

October 8 news, Intel and AMD have launched this year, the integrated graphics processing chip CPU, respectively, the sandy bridge and APU, the market previously believed that this move will affect the discrete graphics market sales. Ray Yusheng, director of channel marketing for Nvidia Asia-Pacific market, told NetEase that the market results showed that the discrete graphics market was not affected, and the demand for GPUs from users will continue to increase.

Thunderstorm also said that for Nvidia, the GPU business will continue to grow, and the emerging Tegra business will achieve rapid growth. In the future, Nvidia will invest more resources to increase input from its partners. "AMD and Intel's move this year is the expansion of the previous integrated graphics business, while the traditional GPU market will still pursue better display chips, and the independent chip market will continue to grow."

Not long ago, Nvidia announced that it would stop the chipset business and focus on the GPU and Tegra business. Lei Yusheng said that the chipset business no longer has value, and Nvidia’s fastest growing business is its mobile chip Tegra. Currently, Samsung, Lenovo, Toshiba and other first-line Android tablet and smart phone manufacturers adopt it. Tegra 2 dual-core processor. Thunderstorm said that Nvidia invested a lot of resources and cooperation with partners in the early stages of product R&D. This is why the market will gradually adopt Tegra. He also believes that both parties will maintain their cooperation.

With Microsoft's announcement that Windows 8 will support the ARM architecture, the combination of the Tegra processor and Windows 8 will probably become mainstream in the market. Thunderstorm believes that Nvidia will definitely develop technologies based on windows 8, although there may be some technical difficulties, but now the entire platform is complete, and these will be a great market space. Regardless of whether it is using an Android tablet or a Windows 8 PC, display technology is a part that manufacturers and users value. Nvidia will continue to invest resources in this field and maintain its technological leadership.

Thunderstorm also pointed out that China is currently the world's largest market for discrete graphics, and it is also the area where Nvidia has the highest market share in the world's discrete graphics market. Competitors will also see this, so the competition here will be fierce. Nvidia is constantly putting its resources into localization and developing and nurturing markets with its partners.