Meizu Flyme Autumn Communication: Entertainment + Multiplatform Migration

IT168 News On October 17, 2016, Meizu Technology held the "Flyme 2016 Fall Media Communication Meeting" in Shenzhen. Meizu Vice President Yang Yan announced the first announcement of Meizu entertainment to the IT technology media, in which the cumulative number of game center users has exceeded. 30 million, an increase of 150% year-on-year, with more than 12 million monthly active users, which is 4 times the same period last year. Yang Yan also revealed positively that Flyme will launch plans for flat-panel systems and TV systems.

Yang Yan, vice president of Meizu, chief of Meizu Flyme

Big sun gaming platform scores

Meizu published transcripts mutual entertainment, and entertainment distribution platform shift from platform

Meizu Mutual Entertainment was established in April 2016. Currently, it mainly focuses on game distribution and game distribution. Relying on the rapid expansion of the accumulated user base in the past two years, Meizu has obtained a high percentage of users of secondary meta tags, so the related theme games have achieved outstanding performance. In June of this year, Meizu Interactive Entertainment released the popular IP mobile game EVA, which is deeply loved by EVA fans and second-time Yuan users. Afterwards, the "Yin and Yang Division," "Pokemon Engraving," "Death Awakening," and "Sword Art of Dominion Black Swordsman" and other anime and ubiquitous meta themes of the game, have performed very well.

Recently, Meizu Mutual released the "Storm Warship" 3D strategy mobile game, and will also release a 3D magic ARPG mobile game "Red Dragon Legend" at the end of October. At the same time, Meizu Mutual Entertainment recently established the Meizu Game Club MGC in Beijing and started the recruitment of MTV anchors. There will be more welfare activities for VIP members following the club.

Meizu Mutual Entertainment has already had very mature experience in content distribution and promotion, achieving a win-win situation for user experience and system profit. In the future, Meizu Mutual Entertainment will step up its distribution capabilities and deepen the flow of the market. At the same time, it will also shift from a gradual distribution platform to an integrated entertainment platform. For example, it will provide live games, peripheral games, Meizu's second-generation exchange circle, VR zones, and real players. Shows, entertainment related information, etc., to meet the diverse needs of users, creating entertainment community platform.

Camera function and photo experience optimization

Flyme system communication and camera function optimization continues to upgrade

Flyme5 system has been launched for more than a year and continues to be optimized, widely praised by users. Yang Yan announced Flyme's recent upgrade highlights in communications, cameras, voice assistance and user feedback.

In terms of communications, Flyme has upgraded both the user's core experience pain points "efficiency" and "security." Flyme and Tencent have teamed up to upgrade the VoIP service. The phone number is bound to QQ and can be used to make an online call. The phone only consumes 8M traffic in 10 minutes. Flyme also set up a dedicated telephone, which requires no traffic and has a higher call quality. The tariff is a minimum of 0.06 yuan/minute and can dial any operator number. In terms of communication security, Flyme does a second in-depth development based on the TEE security environment, allowing users to more securely store SIM card information when using SoftSIM technology.

In terms of user's most commonly used camera functions, Flyme has completed the optimization of the camera speed and imaging speed, enabling zero-delay camera taking, and through the establishment of blind measurement platform, N-select algorithm, panoramic algorithm, multi-frame synthesis noise reduction technology and other optimization The school greatly improved the imaging quality. Flyme and the world's largest camera algorithm provider Hongsoft reached a cooperation to make the camera more natural and delicate beauty effects, and add real-time dynamic beauty beauty makeup preview, self-timer more convenient.

Flyme Voice Assistant also launched a humanistic reply function to provide more humanistic answers to many practical scenarios such as children's disappearance, domestic violence, school violence, and depression. Currently, over 46,000 kinds of questions and answers are included to make care more timely. intelligent.

These Flyme upgrades also benefit from the "Flyme 360° customer service system." Flyme collects user opinions through online and offline channels. For each piece of feedback, the test department performs classification verification according to the module, and then the corresponding development team researches the best solution, integrates them into the new firmware, and publishes the final solution. The results are fed back to the user to enhance the user experience of the system. For example, features such as incoming flash, long shots, and eye protection modes all come from user feedback. Flyme is the only system that handles the closed loop processing of the entire user feedback process.

First Disclosure of Flyme System Plan for Flat and TV Versions

First Disclosure of Flyme System Plan for Flat Panel and TV Version

First Disclosure of Flyme System Plan for Flat and TV Versions

Upcoming layout of multi-screen interaction, push tablet products and TV systems

At the meeting, Yang Yan also revealed Flyme's future plans, including the Flyme tablet system, TV system R&D, and offline business user classroom and online live training and other business innovations.

The Flyme team has devoted energy to the development of the Flyme tablet system. Tablets equipped with the Flyme system will be available in the near future. Flyme adapts various system applications such as desktops, maps, browsers, notes, and settings according to the characteristics of the tablet.

At the same time, Flyme has also been developing TV systems, including TV desktops, TV videos, TV sets, TV application stores, TV game centers, multi-screen interactions, mobile phone remote controls, etc., and established between Flyme users and family members. The connection, including the connection with more devices and products in Meizu's intelligent ecology, creates a complete family-based intelligence ecosystem and has also made active explorations in the field of artificial intelligence.

Yang Yan said that Flyme will optimize multi-screen interactions based on different scenarios to allow users to have a comfortable experience when interacting with any device under the Flyme system, so that the association between devices can achieve a 1+1>2 effect.

In addition to product planning, Flyme also actively uses Meizu's online and offline resources to optimize business layout. Flyme will penetrate the offline channels and build the Flyme service system in more than 2,000 offline stores throughout the country to facilitate first-line user experience. Flyme disseminates and promotes the joint terminal supervision team and training team. It regularly organizes Flyme offline user classrooms and online live training activities to enable terminal employees and Meizu users to better learn about Flyme related knowledge.