Beautiful water appliances to create a Spring Festival warmth video this year makes love easier
No matter where they are, at this time, everyone has only one direction to go home; no matter how busy the work is, at this time, there is only one thing in everyone's heart, reunion.
The year is approaching, the beauty of the net heat, a short spring festival video warm heart on the line, warm everyone who is about to go home. Among the short films, there are sons who are struggling outside, daughters who have married far away from home, and fathers who have rebelled with their children and reunion. The story of the family’s interpretation is the true portrayal of countless Chinese families. The simple emotions of a family, like water, are simple and gentle, deeply touching people's hearts, causing strong resonance and deep thoughts of netizens.
As the first spring festival video of the beautiful water heater and net drinking water, the film not only strengthens the brand tone of 2018 warm and warm heart, but also reinterprets its brand idea of ​​“simple life simple AIâ€, and brushed a wave of marketing!
Warm heart interpretation of the story of "water" simple and gentle
Going home for the New Year is the most important topic for people. However, due to various reasons, more and more young people are leaving their homes, or because they love to marry, or leave their homes for their dreams. It is not easy to go back home every year.
This short video launched by Midea, with parents’ “reverse migration†as a clear line, tells the story of a pair of parents who, in order to meet their children, travel to their homes from their hometown to live and work in the city.
The film is also cleverly through the father's request for the daughter to drink water, the mother to give his son a bath of water, the beauty of the net drink machine, water heater products without any sense of contradiction, in the end, a cup to welcome the return of the daughter's "water", a glass of water Read, the parents' care for their children to a new height, the whole film around the "water" this dark line, step by step, telling the story of the inclusive and warm family.
At the same time, the end of the film is "love, it has been very simple, there is your place, it is home." The finishing touch, echoing the theme of the "small life, simple love" of water appliances.
Warm heart communication, empowering brand imagination space unlimited
As the most important festival of the year, the Spring Festival is the time when Chinese people most miss their family. The beautiful water appliances at this time launched a family-friendly micro-movie. Obviously, they used the atmosphere of the Spring Festival to miss their families, making the brand more close to consumers. Not to be ingenious.
The main reason why the film can smash the circle of friends is that Midea adheres to the core of social marketing “content is king†and locks in the main consumer group of young white-collar workers. This kind of heart-moving picture is easier to move far. In the hometown, busy young people working overtime, it is easy to create a sense of substitution, touch the hearts of countless wanderers, and be uniquely appealing.
As a national brand, Midea has incorporated its own brand, giving the brand more tension and imagination, and further enhancing consumers' recognition of the brand.
Shenzhen ChengRong Technology Co.,Ltd. , https://www.dglaptopstandsupplier.com