Foreign media's prediction of the five major development trends of virtual reality technology in 2018

Recently, the foreign technology media The Next Web made a prediction on the five major development trends of virtual reality technology in 2018.

The original content is as follows:

One of the predictions for virtual reality in 2018 is that this technology will become more and more mainstream. In the past few years, if you notice the growth trajectory of the virtual reality industry, it is clear that it has reached its greatest moment. First, a few years ago (2014), there were only about 200,000 virtual reality active users. This number has increased to 90 million in 2017 and is expected to increase significantly to 170 million users by 2018, almost double the number in 2017.

The figure below is from the statistical chart by StaTIsta:

As you can see in the chart, all the indexes of virtual reality are exponential growth. Now the whole industry has become more interesting: the size of the virtual reality software industry has grown from $129 million in 2015 to $2.57 billion in 2018.

By 2018, the output value of the entire virtual reality industry will reach 5.2 billion US dollars, and will reach 45 billion US dollars by 2025, knowing that this figure was only 90 million US dollars in 2014.

Of course, this is a very interesting and exciting industry, but what is the development trend of the virtual reality industry?

1. More 360 ​​degree virtual reality video appears

According to Omnivirt's research report, 360-degree video participation in 2017 is higher than ordinary video and content. This data is based on an analysis of video completion, clicks, and overall participation for more than 1,000 events. Omnivirt's research also found that the use of 360-degree video, in addition to spreading in all vertical areas, content and quality are increasing year by year.

Major companies and organizations that currently use virtual reality and 360-degree video include NASA, Microsoft, IBM, Honda, and Ford. In fact, YouTube's 360-degree video channel already has close to 3 million subscribers. Looking ahead, we can see 360-degree virtual reality video being popularized on a larger scale.

2. More augmented reality application examples appear in the advertising field

I predicted in last year's forecasting article that virtual reality technology will develop in the direction of mainstream applications, which is one of the driving forces for the development of virtual reality technology. Now the advertising industry is the industry most likely to promote virtual reality technology.

Recently we have seen some signs: Last year Google announced its virtual reality advertising, Infiniti and Omnivirt formed an alliance, let the family experience the Q60 car test drive through 360-degree video, Chick-fil-A launched the virtual reality website and interactive content. . Although these are just a few examples of virtual reality marketing, we can expect to see more virtual reality ads in 2018, which will further promote the development of the virtual reality industry.

3. The rise of virtual reality developers

The growth of any industry matches the capabilities of the talent in the industry. Although the virtual reality industry is ready to achieve greater exponential growth, only the number and capabilities of talents are eligible to achieve growth goals. Although the development of virtual reality games has not stopped, the demand for the number of virtual reality technology developers will continue to increase in the future.

In fact, many tech giants have begun to take various measures to encourage the development of virtual reality content: Google said in last year's virtual reality advertising that it hopes to help developers make more money and provide financial support for their virtual reality content. .

4. A more immersive immersive experience

For virtual reality, the more important thing is how to be more realistic. In other words, we can expect the future development of virtual reality to present a more immersive experience.

Recently, HEAR360 used a full-face stereo microphone with a octagon sphere to capture 360-degree audio, which provides a more immersive audio experience that allows listeners to feel from top, bottom, left, right, front, back, etc. Sounds in different directions. In other words, this is a more realistic immersive experience.

For virtual reality 360-degree video producers, this is a big deal, and this innovation can play a bigger role in the development of virtual reality technology.

There are predictions that virtual reality devices can make our nose's sense of smell and touch closer to the real experience than reality. We are looking forward to further immersive experiences in 2018 or later.

5, VR product cost reduction, usability improvement

Just last year, Oculus and HTC began a price war, and almost simultaneously lowered the price of their VR product set by $200. We can expect to see more of this in 2018.

Whether it's software or hardware, virtual reality technology will only become mainstream when it is affordable for the average user. At present, most of the virtual reality devices are high-end products, and the price is thousands of dollars. The average user can't afford it. In 2018 we can expect this situation to change, virtual reality products will become more popular, and prices will fall to a level that is slowly accepted by the public.

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