The smart home market battle is filled with smoke, and you have to rely on these 4 Raiders to break through

With the development of computer technology, communication technology, and artificial intelligence technology, as well as the improvement of the people’s living standards, people are paying more attention to the quality of life and are also pursuing the informatization and intelligent home life experience. This kind of environment gives the popularity of smart homes and Landing provides a good soil, in addition, the smart home industry in the country after years of concept popularization and market cultivation, the future development prospects are very broad, government-level encouragement is to provide a very good development bonus for the smart home industry.

Smart home as a very promising industry, naturally, is the participation of business giants. Tencent, Baidu, Alibaba, Jingdong and Xiaomi are all eager to try their best in this field. Traditional industry giants have also entered the market. A huge gathering of the market and the smoke-filled battle have already begun. If we want to seize the opportunities and highlight the challenges in this fierce market battle, smart home manufacturers must start from the following four aspects.

One, good wine is also afraid of a deep alley, online marketing to strengthen

Since smart home brings more convenience, automation, and intelligent life experience to users, so in terms of marketing, many manufacturers have put kung fu in experiential marketing and exhibition activities, from the perspective of intuitive perception. Marketing has great advantages, but the brand's spread and influence are far less than online marketing.

After the Internet giants and e-commerce giants entered the smart home industry, the reason why they could “get the brunt of the waves” was simply because they had a huge user base and valuable traffic resources. For them, their own Smart home products have brought aura since the release date. Traditional industries, due to the lack of internet thinking, are likely to fall into the trap of burying themselves in products and failing to keep pace with online marketing. In the Internet era, smart home manufacturers should realize that "Good wine is also afraid of a deep alley", and continue to identify positioning, strengthen online marketing activities, online marketing as a main direction after the experiential marketing.

As far as the smart home industry is concerned, online marketing platforms are mainly divided into two major modules: e-commerce platforms and smart home vertical web sites. Of course, e-commerce platforms are still relatively hot, including JD.com, Tmall.com and Suning.com, as opposed to other platforms. In a word, these three e-commerce platforms have larger consumer groups, but the specificity is not as good as that of smart home vertical sites because the products provided by the latter are all around a theme, mostly smart home products derived from the smart home industry. Or provide users with systemic smart home solutions, the audience will be more accurate, so smart home vertical site for smart home manufacturers is a good online marketing channel.

Second, strengthen the offline experience, allowing consumers to experience

Smart home industry to better landing, online marketing is very important, but the offline experience marketing has to be strengthened, after all, from the current stage, smart home product sales still need to experience the first, after the point of purchase into Consumers have actually felt the convenience brought by smart home products to life, and they are more easily accepted. The use of Internet platforms to build brand image, enhance awareness, experience stores under the key city layout line, and create an integrated online and offline marketing system are the focus of smart home manufacturers.

Third, show the smart home scene, create a full smart experience

A single smart home product is just an integral part of the smart home, and it does not provide consumers with a full-intelligence experience, and can not maximize the consumption of people's consumer needs. For consumers, they need an intelligent solution. Projects and scene-based experiences. Experience the exhibition hall online. Manufacturers should display intelligent suites such as smart living rooms and smart bedrooms, or display smart door lock systems, home theater systems, and smart home appliance control systems. The experience of smart suits is positive. Will be better than smart single products, promote smart suits, rely on smart home scene marketing to win, this approach is more conducive to smart home landing.

Fourth, expand cooperation and expand sales channels

Nowadays, the traditional industry is also actively integrating with the Internet. The smart home industry needs to expand quickly and achieve universal access. It must expand the direction of cooperation and continuously expand sales channels. Now that the real estate industry is developing rapidly, smart homes can actively embrace the real estate and home improvement industries. As a breakthrough, it will seize the market and take the opportunity to increase brand awareness and influence. After all, real estate developers and home improvement industries are closer to users and have more extensive resources. They have precise target consumer groups, and they have mastered the channels and also have the right to speak. The industries cooperate with each other and leverage each other, thus transforming consumers. For the mutual users, it is the innovation of the business model between the industries, and it can achieve a win-win situation.