OLED TVs may continue to “strengthen”, and Micro LED may become a new battle for Samsung and LG, two panel giants.

This year, OLED TVs may continue to “strengthen”, while Micro LEDs may become the new “field” for the two panel giants Samsung and LG. Let's take a look at the relevant content.

Samsung denied returning to OLED

Recently, some Korean media reported that Samsung is developing a new QD-OLED TV panel, which, as its name implies, combines the bright and vivid color of quantum dots with the characteristics of OLED's independent illumination and ultra-thin design.

OLED TVs may continue to “strengthen”, and Micro LED may become the new “field” of Samsung and LG, two panel giants.

At CES (Consumer Electronics Show) in 2013, Samsung Electronics and LG Electronics simultaneously demonstrated a 55-inch curved OLED TV. However, since Samsung's OLED panel has been using RGB (red, green and blue)-OLED technology, red, green and blue OLED evaporation technology has lower yield and higher cost on large-size panels, Samsung has encountered in mass production. To the puzzle, I later turned to quantum dot TV.

According to market research firm IHS data, OLED TVs in the high-end TV market of more than US$3,000 account for about 72%, and LCD TVs account for about 28%. Currently, OLED TVs are being promoted by mainstream brands such as Sony. In the field of LCD TVs, Chinese panel companies such as BOE and Huaxing Optoelectronics have invested heavily in 8.5, 10.5, and 11th generation LCD panel production lines.

IHS pointed out that since the listing of OLED TVs, OLED TV sales accounted for only 1.1% of the global TV market in 2015. After two years of development, its market share has increased four-fold to 4.5% in 2017, and it has occupied high-end TV. The dominance of the market. Samsung’s leadership in the high-end TV market has been dominated by LG Display’s OLED TV camp.

However, when the industry has been rumored, Samsung has denied this. Han Jong-hee, head of Samsung TV and display department, said in Seoul that the company does not have a planned roadmap for OLED TVs. Samsung TV currently invests resources in only two directions, one is QLED and the other is Micro LED.

Micro LED or new battlefield

Samsung denied the layout of OLED, which means that it is still impossible for Samsung to confront LG and Sonin on OLED. However, LG may have to "higher and lower" with Samsung on the Micro LED.

Sources pointed out that LG Electronics executives visited the TV business unit in Pyeongtaek, Gyeonggi Province on February 21, and pointed out that it would prepare a larger Micro LED TV than Samsung Electronics' The Wall TV before September this year, LG Electronics. It is planned to use LG Innotek's Micro LED.

The Micro LED TV consists of micron-sized LED particles. At the CES show in January this year, Samsung introduced the world's first modular Micro LED TV wall Wall Wall. It is based on Samsung's latest MicroLED screen technology and measures up to 146 inches.

However, as of now, LG has not officially announced that it will enter the field of Micro LED.

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