TCL ice wash new products debut AWE2018 lead the trend of "healthy life"

The 2018 China Home Appliances and Consumer Electronics Show (AWE), which is held every year in Shanghai, is highly valued by major home appliances companies. In the past two years, it has attracted many Internet technology companies to participate.

The reason is very simple. AWE is no longer a simple home appliance show, but an annual feast about home Internet of Things technology. Many companies are releasing new products and big muscles at the show for the new year.

On March 6th, two days before the opening of AWE, TCL Ice Wash held a 2018 spring new product launch conference with the theme of “Creating the Future”, and upgraded its refrigerator and washing machine product line: “No pollution +” And "air-cooled +", through the refrigerator and washing machine products to enable consumers to get a healthier, more comfortable life experience, so that the home is warmer and more warm.

On March 8th, all these ice-washing products were unveiled at AWE, attracting many participants to stop watching.

As the most frequently used household appliance, the washing machine brings convenience to life, but at the same time, many problems accompanying the washing machine are gradually exposed. The most serious problem is the "sewage laundry" problem, which is limited by the traditional washing machine. Internal structure, it is very difficult to achieve improvement, which is also a recognized industry problem.

In order to solve this problem, at this AWE exhibition, TCL launched a new dirt-free drum washing and drying machine. Compared with the traditional drum washing machine, TCL's dirt-free drum washing machine tightly seals the structure of the structure behind the drum with water seal structure, and at the same time improves the outer tube structure, making the contact position of the water flow smooth, making it difficult to accumulate stains, better Protect your health from use.

Compared with the previous products, the pollution-free washing and drying machine not only increases the drying function, but also has a very large improvement in performance. This dirt-free washing and drying machine can complete the washing and drying of clothes in 40 minutes. Work, let you enjoy a fast, healthy and comfortable life experience. And this product uses low-temperature drying technology, through the condensing drying method, the water is quickly discharged in the low temperature environment, reducing the damage of high temperature clothing, let you experience the high quality life brought by TCL.

From the pollution-free washing machine, the pollution-free water-sealed drum washing machine, the pollution-free sorting barrel washing machine and the 2018 “dirty-free +” strategy, TCL washing machine leads the industry with healthy upgrades to create a healthier user. "No pollution home." According to Xing Zhewei, Product Director of Washing Machine Product Center of TCL White Electric Appliances Division, TCL washing machine will stop the research and development investment of non-soil-free washing machine products within this year, and stop production of non-stainless washing machine by 2020. With product innovation to achieve product innovation and upgrade, TCL washing machine is driving the entire washing machine industry to a new milestone in the transformation of health care.

On AWE2018, TCL's new integrated inverter air-cooled refrigerator also debuted, through deep-cultivation integrated frequency air-cooling technology, full-space AAT negative oxygen ion fresh-keeping technology, and the universal popularity of antibacterial materials, in the "lock fresh, fresh" On the basis of the traditional refrigerator products in the sterilization and antibacterial blind spots, to provide users from the purchase, to storage, and then to three meals a day and three meals, the whole chain of health protection, to the pursuit of quality of life consumption A new choice.

According to Deng Fei, general manager of TCL White Appliances Refrigeration Products Center, the AAT smart sterilization system unique to TCL refrigerators in 2018 will be fully popularized in new products above 250L. All new products are 100% equipped with antibacterial door seals and antibacterial handles; In 2020, TCL refrigerators strive to achieve a 70% share of healthy refrigerator sales.

As a representative of consumption upgrades, "health" is becoming an important consideration for more and more consumers in the purchase of home appliances. With the TCL ice wash double + strategy case, the decisive battle of the industry has quietly started.

When a brand has been fully integrated into the consumer's life, even if the consumer's living habits are built by it, then what is the brand's vitality and business picture? The answer is self-evident.

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