Comments: Tablet PC prospects unpredictable

The appearance of the Apple iPad has made the Tablet PC a market that has been tepid for a while. Statistics show that there are more than 30 manufacturers that have developed, are developing or are about to develop tablet computers in the world, and the product models are numerous. Including Lenovo, Macro? , HP and other PC terminal manufacturers, Nokia, Motorola, RIM, Coolpad and other mobile terminal manufacturers, ZTE and Huawei and other traditional communications equipment vendors, Microsoft, Intel, Qualcomm and other software and chip vendors, and even BYD, Gome, Pierre Cardin and other cross The community is also in battle. The accidental outbreak of a tablet can easily remind people of a previous netbook. Will tablet computers repeat the mistakes of netbooks? Will it be as short-lived as the Internet? Has the tablet entered the “bubble” era? This is currently the most worrying in the industry.

Why can tablet computers emit such amazing charm? First of all, in the past six months, the iPad's popularity has allowed various manufacturers to see a real and strong consumer tablet PC market. So far, the tablet PC market has always been the Apple iPad. Deutsche Bank expects to sell 12 million iPads this year. The United States Gartner predicts iPad sales in 2011 is expected to rise dramatically to 20 million units. The strong market demand and the successful demonstration effect of the iPad undoubtedly make the manufacturers unwilling to miss this feast. Second, the declining nature of netbooks has given the tablet PC market space. A few years ago was the year in which netbooks broke out. However, in the second half of 2008, a large number of upstream and downstream manufacturers and even cottage companies took advantage of the netbook market, resulting in an unprecedented chaos, and the netbook was finally wiped out. The tablet computer took the opportunity to replace the netbook. Again, the tablet PC is a product of the mobile Internet. It adapts to the needs of the mobile Internet's revolutionary terminal and makes up for the deficiencies of other terminals in terms of functionality and application experience. Therefore, it has obtained a good opportunity for development.

Three Trends in Tablet PC Market Development in 2011 Three Trends in Tablet PC Market Development in 2011 However, not all people are optimistic about the future of tablet PCs. Dell’s global consumer business president, Phyllis, said that tablet computers will never replace laptops. Tablet PCs are only a complement to personal computers, not all of them. Deutsche Bank analyst Jonathan Goldberg also expects that the worst case is that this train full of tablet computers may be driven into an unmanned station.

In fact, tablet computers do face many challenges. The tablet is located in the "sandwich" between smartphones and netbooks. In addition, tablet computers still belong to high-end niche products, which are expensive and difficult to popularize. The reality that cannot be evaded is that tablet computers are still in the stage of cognition and consumer habit development in China and even in the world. Dude Brown, president of chip design vendor ARM, warned at the International Computer Show in Taipei: “Because it is still in the early stages of development, don’t lose your mind about the success of the iPad. I expect that more products will appear in the future, but the tablet market It is too early to make bold predictions on the scale."

With nearly 300 million mobile Internet users and 765 million mobile communication users in China, many Chinese manufacturers have also entered the tablet market. Hanwang tried to replicate the success of the e-book on a tablet computer and yelled at “Apple” at the TouchPad conference; Patriot Electronics president and CEO Qu Jingdong firmly believed that in the near future, the tablet could fully replace the laptop. The function; Wang Yong, deputy general manager of ZTE's mobile broadband, said that the tablet has received a lot of overseas orders. Industry experts point out that they only occupy the first place in the flat-panel market, in fact, none of their flagship products. The core technologies, development models, and netbook lessons for the future of tablet computers are what they should think about most.

At present, China’s distance to becoming the world’s largest consumer electronics market is only one step away. However, domestic tablet PC manufacturers do not possess core technologies and are basically assembly products. No matter whether they are operating systems or processors, they do not possess core competitiveness. . For example, GOME Fit Tablet PC robs consumers with a member price of 999 yuan, but the problem of slow internet speed and love crashes users. It is undeniable that there are some manufacturers who are holding speculative attitudes and scrambling to bring in immature products, resulting in the current state of cohabitation in the tablet market.

In addition, the worry is that, behind the regular manufacturers, Chinese cottage companies are also entering the tablet PC. Aside from this, we have found that many domestically-produced tablets are actually large-screen phones or MIDs. Compared to the iPad with a price of four or five thousand yuan, it is expected that as the ARM architecture matures in the use of tablet computers and the entry of cottage businesses, the mainstream price of tablet computers in the future may be as low as a thousand dollars. However, it cannot be ignored that the drawbacks of cottage computers are obvious to all. Homogeneity, price wars, disorderly competition and quality issues will undoubtedly disrupt the market. Once upon a time, the huge business opportunities and excessive profits of netbooks made Shanzhai manufacturers flock to the market, making the netbook market grow at an exponential rate. However, it is the development of the market that has spawned the bane of the tragic operation of manufacturers. Today's tablet PC seems to have such signs.

The tablet is a feast and it is still another bubble. It is still unpredictable.

The accidental outbreak of a tablet can easily remind people of a previous netbook. Will tablet computers repeat the mistakes of netbooks? Has the appearance of extreme heat spawned another bubble?