On March 7th, the boss's "New Food Age" super conference was held in Shanghai. This conference will showcase the latest kitchen appliances developed by Boss Electric Appliances this year, including the newly upgraded fourth-generation large-suction 2x wind pressure hood 8231S, three-core intelligent steamer S228, and new-grade professional-grade pesticide residue purification sinks. At the press conference, the chief experience officer of the boss electric appliance Shu Qi, “Get†APP columnist Xiong Taihang, famous food critic Dong Keping, and the shell editor Xu Lai and other guests shared their unique insights into the kitchen life and food culture.
A few days ago, Alibaba released the "2018 Chinese New Year Vulgar Report." During the Spring Festival, the consumption of fresh products showed a rapid growth trend. According to statistics, the import turnover of Tmall Mall increased by nearly 300% year-on-year.
This is a small aspect of the Chinese people's pursuit of quality life. Statistics from various institutions and platforms show that health and quality have become the two key words of the Spring Festival table food. In the "eat" incident, Chinese consumers are paying more and more attention to the health and quality of their diet. The Chinese diet is gradually changing from a fierce fire to a light organic and safe diet.
At this conference, Boss Electric brought a number of innovative products to consumers. As a leading company in the kitchen appliance industry, Boss Electric has always been concerned about the Chinese people's demand for healthy diet and quality of life. This year, Boss Electric proposed "creating a new kitchen in China", based on scientific and technological innovation, combined with deep insight into Chinese traditional culinary culture and contemporary Chinese life, to create a new Chinese kitchen.
Figure: Boss Electric CTO Wang Qiang Interpretation of New Products
Dietary health needs are upgraded, steamer new products are eye-catching
Not long ago, Ali Health released the 2017 Health Consumption Report, revealing the new trends in Chinese health consumption in 2017. In 2017, it was called the year of national health consumption awakening.
In recent years, light foodism has gradually become a fashion. A new study in the United States shows that low-salt and healthy diets are comparable to drugs in patients with early-onset hypertension or mild hypertension. The guest Xiong Taihang also mentioned in this super conference, "People want to gain strength from fresh ingredients and healthy cooking methods."
The traditional Chinese steamed vegetables are light and nutritious, which coincides with the popular light foodism and is more and more popular among Chinese people. Compared with other cooking methods, “steaming†avoids uneven heating and excessive frying, destroying the nutrition of the ingredients and the production of harmful substances, and maintaining the nutrition and original taste of the food, so it is the most healthy cooking method.
The three-core steamer S228 launched by Boss Electric at this super-release conference is in line with the Chinese people's demand for healthy eating. Its new fast steaming and slow stewing mode can match the ceramic cooker to achieve the function of water stewing. The all-inclusive heating belt inside the chamber not only prevents condensation on the top during cooking, but also prevents water from accumulating at the bottom, and has a one-button drying function. In addition, the steamer is equipped with ROKI intelligent cooking system, which can call the cloud recipes with one click; it has 48 Chinese-style special recipes built in, and can also produce dishes with local characteristics that meet the dietary habits of the people at home. The recipes are based on the combination of ingredients, and strive to match the nutrition. In the control of the fire, the nutrition of the food itself is not destroyed, and the diet becomes healthier.
The new product is specially designed to protect the safety of the diet.
In the "National Food Safety Supervision and Sampling Report" released recently, microbial pollution problems ranked first, and the issue of agricultural and veterinary drug residues was also listed. At this year's National Conference, representatives of Netease's Board of Directors Ding Lei and COFCO President Yu Xubo made proposals on food safety.
Health needs are escalating, and consumers are paying more and more attention to food safety issues. In the case of agricultural products, pesticide residues pose a great threat to health. However, the safety of agricultural products may involve all aspects from the source to the kitchen. Solving this problem requires long-term efforts. As a producer of kitchen appliances, Boss Electric hopes to solve the safety problem from the terminal of food consumption.
At this conference, Xu Lai, editor-in-chief of the fruit shell network, analyzed the food safety issues in today's society. He emphasized the safety of water and the safety of eating fruits and vegetables. He believes that "scientific means should be used to detect food safety and use scientific methods to ensure food safety and improve the quality of life."
Chef Yu Dingyong shared his story of cleaning ingredients for his children. He said, "For the safety and health of children, we will pay great attention to the cleaning of ingredients. This process is very time consuming and energy-intensive. Therefore, I always hope that relevant kitchen appliances can replace me to do this work."
Boss Electric has launched a professional-grade pesticide residue purification tank, which specifically targets the pesticide residue of ingredients. Its intelligent net drift, high frequency shock washing and wave washing function combined with electrolytic module can effectively remove 99.4% of the pesticides in the ingredients, 99.9% of amoxicillin antibiotics, 99.75% of clenbuterol. . It is understood that the boss's professional-grade pesticide residue purification tank can have such a high removal rate because the electrolytic module decomposes water into hydroxyl and hydrogen, and produces hydroxyl functional groups and residual pesticide molecules, hormone molecules and bacterial cells in the food. A specific group reacts, rapidly degrading and reducing to water.
Figure: Boss professional grade pesticide residue purification sink D102
The boss's professional-grade pesticide residue purification sink is equipped with the boss's high-end dishwasher and water purifier, which constitutes the boss's professional kitchen cleaning system. This is a leap and upgrade of the Chinese kitchen in terms of safety and cleanliness. Boss Electric advocates the production of “creating value†kitchen appliances based on users. The professional kitchen washing system of the boss starts from the use scene of the kitchen and cuts the daily cleanliness of the kitchen, which is trivial, troublesome and time-consuming. It makes cooking easier and more convenient, and makes the kitchen more clean and tidy.
At the end of the speech, Wang Qiang said that the boss electric appliance will bear in mind the historical responsibility of creating a new kitchen in China, let the Chinese remember the Chinese flavor and let the Chinese kitchen evoke the taste of China.
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