Home projectors will usher in a new trend of "big screen low price"
The price of home projectors has always been relatively expensive. It is said that this market is actually a niche market. Due to the life of projector bulbs and brightness problems, home projectors have always been the choice of a few enthusiasts. Compared with LCD TVs, projectors can be said to rarely enter the range of ordinary people's purchases. Most people pay attention to projectors in conference rooms or classrooms. In addition to the reasons why projection is not convenient during the day, the price of home projectors is also the main reason hindering the growth of this product.
Home projectors will usher in a new trend of "big screen low price"
Business projectors are generally more than 3,000 yuan to buy a good product, but the resolution is relatively low, generally 1024 & TImes; 768 effect, such resolution can be applied in the business field, but used in the home field, obviously The delicateness is not enough. After all, the mainstream resolution of the home is 1080P, and the price of such products is more expensive. The price of 1080P home projectors was basically above 10,000 yuan.
At present, there are 3,999 yuan 1080P home projectors.
Compared with other fields, the development of projectors is lagging. It may be the most basic configuration for TV, but the resolution of the projector is controlled by upstream chip manufacturers, TI from the United States and Epson from Japan. Enterprises have set higher prices for high-scoring chips or LCD panels, so the price of high-score projectors has been relatively expensive. (The panel of the projector is different from the ordinary LCD panel.) When the TV has been 4K products, the high-end projector can achieve 4K effect until now, and many products still use the 4K realized by the frame insertion technology, and the resolution of the projector can be seen. It is indeed lagging.
Therefore, the price of the entry-level home projector is relatively high, and the 1080P product has been more than 6000 yuan. Until 2015, 1080P home projectors were still at a high level, but with the development of LED micro projectors and the development of laser light sources, home projectors finally ushered in a low-cost era.
LED micro projectors began to greatly reduce the price of home projectors, 1080P products are currently only selling 4,000 yuan in the early price, and this product uses LED light source, the light source has a long life, color performance is very good, and LED micro projection The machine has an intelligent system that can watch video online. The appearance of this product has seriously affected the price system of traditional projectors. Although the brightness of the LED pico projector is not as high as that of the bulb projector, the bulb projector has no system and does not have the advantage of being portable.
LED micro projector price concessions
Many brands have joined the market of LED micro projectors and introduced many new products, which inevitably exacerbated the competition of home projectors. For ordinary users, it is a choice for ordinary users to purchase LED micro projectors or ordinary light bulbs for home projectors. The problem, in this situation, ordinary home projectors have to lower the price. If you continue to maintain more than 6,000 yuan, the competitiveness of ordinary light bulb home projectors is very small.
Many home projectors have a system
At present, the author pays attention to the lowest price of 1080P household bulb projectors, which is 3,999 yuan. This is a new low price. Previously, this product was 6000 and 7,000 yuan. The price of LED home projectors is basically this level. The low-cost era of home projectors has begun. As the competition intensifies, the price of home projectors will continue to decrease in 2017, and in the future it may be possible to buy a good home projector for 3,000 yuan.
The emergence of laser light sources also broke the original price system
In addition to LED micro projectors, the emergence of laser projectors has also pushed down the price of traditional homes. Because lasers are not only bright, but also have a long life, they can be said to have both the advantages of LED and bulb light source. The price has dropped to 11999 yuan, the same 1080P product, which one will consumers choose? As the price of this product continues to decrease, the price of the bulb projector projector must be adjusted accordingly.
In addition, we have to consider the external environment, the price of LCD TVs is getting more and more favorable, and the size is getting bigger and bigger. The appearance of these external elements also makes the price adjustment of home projectors. Otherwise, this market is not big. It is bound to shrink further. After all, the user base for accepting high-end home theater projectors is not large, but the number of people accepting ordinary entertainment projectors is increasing, adjusting prices, enriching product features, and repositioning will also make this market welcome new development of.
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