Mid-autumn purchase of home appliances: to help you "compared with the three"

"Jinjiuyinshi" said that the price war between e-commerce companies usually chooses to have digital sales on the 9th and 10th ecliptic days, and on every day with "9", sales will usher in a wave of climax. For the emerging Internet TV industry, they not only rely on the Internet for television content, but also rely on the Internet for their sales.
In September, when Internet TV vendors launched a new round of sales wars, it was interesting that two Internet TV giants, LeTV and Coolo, set their own day of activity on September 19th. The smell of gunpowder is full. However, as a part of the quiet melon people, most of us are still concerned about how much discounts these companies can offer to facilitate the purchase of TVs.

(There must be a fight between the different LeTVs and Cool Opens on the road)

Have to say that the two sales strategy is also very interesting, LeTV's routine is "buy members, send TV", declare TV hardware not money, buy enough members for years, you can get the appropriate equipment; and cool open is "Good hardware, big content" hardware is charged, but content resources equivalent to the price of TV hardware are included. Both have played their own strengths, but they are the only ones who can't accurately judge them.

(Cool Orange 919 will bring a new round of TV price cuts)

From the analysis of the two hardware, cool open is no doubt more advantageous. As a subsidiary of Skyworth, Coco Co., Ltd. is able to get the first-hand screen body resources of LG, and has a number of industry-first technological advantages. Plus one-time after-sales service, hardware quality does not have to worry about. In contrast, LeTV, although the hardware configuration is not low, but after all, the price is slightly more expensive than the equivalent open configuration, after-sales service is also difficult to achieve and Skyworth painstakingly operating 20-year service system, so this one, cool open slightly advantage.

(Lesso's ecological model, its closure is a major defect)
The content should have been the winning spot for LeTV, but in the circle of “ecological mode”, LeTV’s resources were already worse than before. The current situation of Internet video resource websites is "two super powers," and "two super" refers to Tencent video and iQiyi, and LeTV can only be ranked in the "strong". Coocaul happened to cooperate with Tencent Video and iQIYI in terms of content, and its resources were all covered by the Cool TV content platform. Undoubtedly, Coocaa has already formed a rivalry with LeTV in terms of film and television content.
LeTV implements an "ecological closed-loop," and its products are not linked to the outside world. This means that LeTV is destined to be a lonely struggler. There are also similar successful examples. The most famous is Apple, but LeTV’s influence is obviously not enough. Cool open put forward "non-ecological big content", breaking the box, and cross-border cooperation with many partners in different fields, and strengthened their own strength.

The two 919 races this time, but also the tit for tat of two different concepts. Ambitious LeTV and many friends of the cool open, you are more optimistic about who?


Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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