Analyst: Samsung or withdraw from the smartphone market within five years

On November 4th, according to US media reports, Apple and Samsung have almost taken away all the profits of the smartphone market in the past few years. However, this comparison may mislead people into thinking that the two companies have split the market. In fact, Apple occupies most of the profits. Now, some analysts predict that weak sales may prompt Samsung to completely abandon the Android market.

The basis for this statement is clear: Samsung does not have its own mobile operating system and cannot prevent third-party manufacturers from entering and trading at low prices. This can also explain why Samsung is developing its own TIzen system, but the system did not succeed. In any case, the idea of ​​"competition" is beneficial to Chinese low-cost manufacturers such as Huawei and Xiaomi. Not surprisingly, this has also brought benefits to companies such as MediaTek and Ruixin, which have seen strong SoC sales in recent years.

With the popularity of Android, Samsung can no longer maintain profit margins and adhere to value proposition. However, it is too simplistic to attribute Samsung's problem to the inability to control the Android market. First of all, Samsung has produced a lot of equipment, which inevitably increases the management fee, and each device has to be upgraded and tested. Each Android device has its own driver and hardware certification, because even if the same phone can use different components, these hardware have their own drivers and software.

Samsung found that it was difficult to compete because it had to release a lot of products every year, and the hardware differences were small and the performance was rarely explained. Samsung has a lot of smartphones, from Note 5, S6 Edge+ to S4, S4 Zoom, except for storage capacity, these devices are not much different and cannot be selected according to performance. The Apple iPhone's performance difference from 5s to 6s is relatively large, although it is not perfect, but far better than Samsung.

One of the reasons why Samsung lost its high-end market is the high number of high-end products. The Apple iPhone 6s Plus is priced at $749, while the iPhone 5s is priced at $449. The Samsung Galaxy S6 Edge+ starts at $815, but the S6 series doesn't cost less than $585. In addition, Samsung's Android software and hardware are not differentiated, TouchWiz user interface is disgusting rather than flattering. The Galaxy S6 is closer to using Samsung's custom hardware, but still uses an ARM CPU. Apple began developing its own CPU architecture after acquiring PA Semi.

Samsung is far from being the first hardware vendor to be afraid to develop software, but it can be said to be the only company that has made money from the Android business but has not developed a customized version of the software that customers want. As an important hardware company, Samsung has cooperated with Qualcomm. If Samsung wants to use special GPU technology and apply it to Galaxy devices, it has this financial strength. Recently, the BlackBerry device Blackberry Priv, which is concerned about privacy, has attracted people's interest. This shows that consumers are interested in high-end Android devices with unique features.

Whether or not this interest continues, it is not known, but at least people are interested in the unique features offered by the Android system. In other words, Samsung has not been squeezed out of the market because the Android system is modular and handset manufacturers can compete with each other. But Samsung’s long-term strategy for price and functionality has gone wrong, jeopardizing the ability to sell its own hardware. The hardware strategy for saturation attacks is no longer effective, and it is time for Samsung to develop new strategies.

According to the outer diameter of the speakers, we have speakers from 0.4"(10mm) to 5"(128mm).

We divided them into:

1) 0.4"~0.95" speaker (10~24mm)

2) 1"~1.4" speaker (26~36mm)

3) 1.5"~2" speaker (40~50mm)

4) 2.05"~2.75" speaker (52~70mm)

5) 3"~5" speaker (76~128mm)

6) Special Size Speaker

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