How far is the triple play?
Recently, the triple play, which has been quiet for a long time, has once again entered the field of vision. The General Office of the State Council issued a three-network integration promotion program on the last day of the military parade. The program proposes that all tasks in the Tri-Network Convergence pilot phase have been basically completed, and the two-way entry of radio and television and telecom services will be expanded to the entire country and substantive work will be carried out. Judging from online reviews such as WeChat and Weibo, everyone does not seem to be “fluentâ€. Some think that the content of the program lacks new ideas, and some even show pessimism. They believe that the entanglement of the department’s interest has hindered the “two-way entry†and other issues. A substantive solution has been achieved, and a timetable for comprehensive promotion has not been established. The road to triple play is still very long.
From the concept of triple play introduced in 1998, the list of the first and second batch of triple play pilot areas was announced successively in 2010 and 2011, 54 regions and cities joined the ranks of pilots, and this year’s comprehensive advancement was implemented for 17 years. Some progress has been made in the integration of the three networks, but the progress has not been satisfactory. As of July this year, the number of IPTV subscribers reached 39.937 million, which was more than five times more than the 6 million subscribers in the initial period of the pilot. This is the most significant result of triple play, but it is still slightly less than the 208 million broadband Internet access users in the three basic telecommunications companies. This means that there are only one home for every five fixed broadband subscribers. Access to IPTV; smart TV, smart set-top box shipments, although surged, but ultimately controlled by the SARFT "content infringement" is inhibited; radio and television Department of the "big brother" - China Radio and Television Network Co., Ltd. ( Radio and television State Grid), dragged on for four years before it was set up in the last year, and Radio and Television's nationwide "one network" has not yet been able to integrate.
The reasons for the slow progress of the triple play are mainly due to the existence of disputes between industry departments and departments. IPTV is currently the most typical product of triple play, and is also an information consumer product that people love to see. However, since it has the same attributes as cable TV, it will inevitably divert some of the cable TV subscribers, so that the traditional income of the broadcasting and TV corporations will be reduced correspondingly, and naturally it will touch the "nervousness" of the radio and television department. Therefore, in the past three years of triple play trials, many local radio and television organizations and cable TV network operators have fully used various industry management specifications to restrict or restrict the development of IPTV services.
In addition, the distribution of interest of broadcasting and TV itself has always existed during the promotion of IPTV. Initially, the nationwide IPTV licenses were held by CNTV International (CNTV International) and Shanghai Broadcast Television (BTV), and BesTV made a first move by virtue of its good relationship with telecom operators. However, after CNTV and BesTV’s joint venture fell in love with the official operation of TV in 2013, BesTV’s national licenses basically failed. Falling in love with television is the country's unified central integrated broadcast control platform mentioned in the plan. It stands to reason that holding a "Shang Fang Bao Jian" fell in love with television has a unique policy advantage, but in fact, IPTV is often in the local television as their opponent. IPTV in the pilot areas is also often met with strong resistance from local broadcasting and television.
If the above issues are not effectively solved, the future of triple play will not be smooth. The integration of the three networks into the country also requires more effective and effective measures to break the rules. What's more, we must be wary that if the broadcasting and television industries only focus on the immediate interests and do not cooperate and innovate well, they will certainly be The rising Internet army is defeated. In recent years, Internet companies that represent the cutting edge of advanced productivity and technological service innovation have brought a strong impact on broadcasting and television and the telecommunications sector. For the telecommunication industry, OTT services such as WeChat continue to erode the traditional voice and short-message markets of telecom operators. For broadcast and television enterprises, Internet TV boxes such as Xiaomi and LeTV directly bypass the advantages of low price and good user experience. Cable TV and IPTV will surely not work through the SARFT's use of administrative measures to dismantle and shut down Internet TV boxes in the future.
Therefore, the two departments of radio and television and telecommunications should join hands to not only cooperate and strengthen IPTV as a competitive product, but also to innovate and develop more popular triple-network convergence new business models and new business models to best meet the market. Demand for new growth. The program also specifically proposed to effectively promote the development of related industries, vigorously develop new publishing industries such as digital publishing, interactive new media, and mobile multimedia, and promote the consumption of digital cultural content such as animation games, digital music, and online artwork. Wu Chunyong, chief editor of the three-network integration expert and the fusion network, believes that in addition to the above points, radio and television and telecom companies can also embed value-added services such as pension, education, and e-commerce into IPTV. There are more than 200 million elderly people in China and the elderly are faithful to TV. Users are more likely to conduct value-added services such as medical treatment, first aid, and e-commerce around the elderly.
In any case, the issuance of the plan shows the strong determination of the country to promote triple play. Nowadays, the country has put forward such major strategies as “broadband Chinaâ€, the promotion of domestic demand for information consumption, and the “Internet +†action plan. Tri-network integration is no longer a matter of several industry departments, but is a system project that the whole society has jointly promoted. The people have the right to free access to broadband by multiple operators and have the right to get IPTV, a convenient, fast, and content-rich triple play product. Do not suppress ordinary people's growing demand for information consumption because of sectoral estrangement, let alone block the efforts of the state to promote economic transformation and upgrading because of the interests of the department.
From the concept of triple play introduced in 1998, the list of the first and second batch of triple play pilot areas was announced successively in 2010 and 2011, 54 regions and cities joined the ranks of pilots, and this year’s comprehensive advancement was implemented for 17 years. Some progress has been made in the integration of the three networks, but the progress has not been satisfactory. As of July this year, the number of IPTV subscribers reached 39.937 million, which was more than five times more than the 6 million subscribers in the initial period of the pilot. This is the most significant result of triple play, but it is still slightly less than the 208 million broadband Internet access users in the three basic telecommunications companies. This means that there are only one home for every five fixed broadband subscribers. Access to IPTV; smart TV, smart set-top box shipments, although surged, but ultimately controlled by the SARFT "content infringement" is inhibited; radio and television Department of the "big brother" - China Radio and Television Network Co., Ltd. ( Radio and television State Grid), dragged on for four years before it was set up in the last year, and Radio and Television's nationwide "one network" has not yet been able to integrate.
The reasons for the slow progress of the triple play are mainly due to the existence of disputes between industry departments and departments. IPTV is currently the most typical product of triple play, and is also an information consumer product that people love to see. However, since it has the same attributes as cable TV, it will inevitably divert some of the cable TV subscribers, so that the traditional income of the broadcasting and TV corporations will be reduced correspondingly, and naturally it will touch the "nervousness" of the radio and television department. Therefore, in the past three years of triple play trials, many local radio and television organizations and cable TV network operators have fully used various industry management specifications to restrict or restrict the development of IPTV services.
In addition, the distribution of interest of broadcasting and TV itself has always existed during the promotion of IPTV. Initially, the nationwide IPTV licenses were held by CNTV International (CNTV International) and Shanghai Broadcast Television (BTV), and BesTV made a first move by virtue of its good relationship with telecom operators. However, after CNTV and BesTV’s joint venture fell in love with the official operation of TV in 2013, BesTV’s national licenses basically failed. Falling in love with television is the country's unified central integrated broadcast control platform mentioned in the plan. It stands to reason that holding a "Shang Fang Bao Jian" fell in love with television has a unique policy advantage, but in fact, IPTV is often in the local television as their opponent. IPTV in the pilot areas is also often met with strong resistance from local broadcasting and television.
If the above issues are not effectively solved, the future of triple play will not be smooth. The integration of the three networks into the country also requires more effective and effective measures to break the rules. What's more, we must be wary that if the broadcasting and television industries only focus on the immediate interests and do not cooperate and innovate well, they will certainly be The rising Internet army is defeated. In recent years, Internet companies that represent the cutting edge of advanced productivity and technological service innovation have brought a strong impact on broadcasting and television and the telecommunications sector. For the telecommunication industry, OTT services such as WeChat continue to erode the traditional voice and short-message markets of telecom operators. For broadcast and television enterprises, Internet TV boxes such as Xiaomi and LeTV directly bypass the advantages of low price and good user experience. Cable TV and IPTV will surely not work through the SARFT's use of administrative measures to dismantle and shut down Internet TV boxes in the future.
Therefore, the two departments of radio and television and telecommunications should join hands to not only cooperate and strengthen IPTV as a competitive product, but also to innovate and develop more popular triple-network convergence new business models and new business models to best meet the market. Demand for new growth. The program also specifically proposed to effectively promote the development of related industries, vigorously develop new publishing industries such as digital publishing, interactive new media, and mobile multimedia, and promote the consumption of digital cultural content such as animation games, digital music, and online artwork. Wu Chunyong, chief editor of the three-network integration expert and the fusion network, believes that in addition to the above points, radio and television and telecom companies can also embed value-added services such as pension, education, and e-commerce into IPTV. There are more than 200 million elderly people in China and the elderly are faithful to TV. Users are more likely to conduct value-added services such as medical treatment, first aid, and e-commerce around the elderly.
In any case, the issuance of the plan shows the strong determination of the country to promote triple play. Nowadays, the country has put forward such major strategies as “broadband Chinaâ€, the promotion of domestic demand for information consumption, and the “Internet +†action plan. Tri-network integration is no longer a matter of several industry departments, but is a system project that the whole society has jointly promoted. The people have the right to free access to broadband by multiple operators and have the right to get IPTV, a convenient, fast, and content-rich triple play product. Do not suppress ordinary people's growing demand for information consumption because of sectoral estrangement, let alone block the efforts of the state to promote economic transformation and upgrading because of the interests of the department.
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