Chongqing LED bulbs bleak business

In the lighting market in Chongqing, the price of LED bulbs is not much different from the price of some brands of energy-saving lamps, but retail sales are still left behind by the energy-saving lamps. The reporter understands what some consumers feel about it and sums it up. "Love can't love, hate can't hate it."

When participating in an LED lighting exhibition in early September, reporters found that LED bulbs were still the products that exhibitors focused on. There were exhibitors who tried every means to attract consumers' attention. However, exhibitors were "Heart" has not yet captured the hearts and minds of consumers.

Chongqing Changxing Optoelectronics has recently launched a LED bulb light to buy a one-for-one event. A 3W LED bulb sells for about 25 yuan, equivalent to less than 13 yuan each. When reporters asked how effective they were, they were helpless. Shake his head.

Kang Shu, general manager of Chongqing LED sales company Chen Wei told reporters: "The retail sales of LED bulbs in the store is almost zero, our focus is on engineering channels, retail, but each customer just buy a few, in the total sales The proportion is very small."

Will such a dismal retail performance be related to the location of the market where the shop is located? For this reason, the reporter visited the Oriental Lighting Plaza in Jiangbei District, and the situation he learned was still not optimistic.

There are even dealers who ask reporters why no one is interested in LED bulbs that have been favored by the industry for a long time and are highly affordable and replaceable.

Shu Wenning, a regional manager of Chongqing Apex Zhixin Technology Co., Ltd., lamented to reporters: “The LED bulb has been unprompted for a long time. The rectangular products of our rectangular and Duo’s products are very cost-effective. The 3W bulb retail price is RMB 20. Around, consumers are simply not willing to place orders."

At the same time, Guangzhou Hua Pu Da Lighting revealed to reporters: "The poor performance of LED bulbs retail sales is not a case in point. Consumers with LED consumption concepts either switch to LED tube spotlights, or choose to have a more sculptural sharp bubble. It's up."