Zhang Xuehua: Honest people create great business
Into the largest lighting electrical appliance store in Hongfeng market, in addition to the brilliant lamps, the most impressive impression is the various honors and titles of the wall: the national quality credit AAA enterprise, the Zhejiang Lighting Association outstanding member unit, Ningbo City Integrity business households, Ninghai County consumers trust units...
Regardless of the grade, turnover, and floor space, this lighting appliance store is the leader in Ninghai County Street. To create this piece of heaven and earth, it is an honest man who is not good at words and a duty to be a man - Zhang Xuehua.
From selling
In 1988, Zhang Xuehua, who was just 20 years old, came to Fudan University to study energy-saving lamp technology at his own expense. This institute is the first unit in China to master and promote energy-saving lamp technology. Zhang Xuehua has also become the first batch of technicians in Ninghai to contact energy-saving lamps.
After returning from school, Zhang Xuehua and others joined forces to open a small electrical appliance factory, specializing in the production of energy-saving lamps. The energy-saving lamps they made were very effective in saving electricity and there were many orders. But in the face of such a prosperous situation, Zhang Xuehua is not happy: because they are weak, the life of energy-saving lamps produced is limited, users can save electricity, but not save money. This became their heart
Seeing the energy-saving lamps produced by other powerful manufacturers, the lifespan is longer than their own products. Zhang Xuehua’s heart is bright: “I don’t do my own, specializing in selling other people’s brand-name products. This may be a road 1 and he resolutely retreats. With 17,000 yuan in money, a lighting store with only one storefront was opened in the county meteorological road. Relatives and friends could not say that he was stupid!
Everything is difficult at the beginning, and the goods are purchased by peers. Many of them are cheap goods from Huangyan Road and Bridge. The business is good and the profits are abundant. Zhang Xuehua insisted on taking the brand road, the price is high, and the business is not good. At that time, users in the choice of quality and price, prefer the low price, the quality does not matter: the light, it will shine!
Zhang Xuehua has also been shaken. Until one day, an accident with his peers strengthened his determination to take the brand road.
Lens 1: Gu Yi bought a floor lamp from the farmer's market. Because the connection was too thin, the time burned for a long time, and even the sofa burned out... Although the matter was finally compensated by the manufacturer, Gu lost. Things, but the shock to Zhang Xuehua is quite large, he is more determined the original choice. He believes that the times are moving forward, and the user's buying ideas will slowly follow.
Total 2 pages 1 2 >>
Wince System Ts-2023-2,Ts-2020-2,Player with Android System
Car Camera,Car Monitor,Rear View System Co., Ltd. , http://www.nscardvds.com