He Junsheng: The income from the seminar on lighting environment in shopping malls (Photos)
Background lighting, like background music, can affect the productivity of office workers, affecting the changes in customer shopping mood in shopping malls at different times. This seminar provides a brief analysis of this issue, proposes the idea of ​​background lighting changes, and describes the application and effect analysis in the design.
I. Introduction
In the process of continuous development and change, large-scale shopping malls have changed from traditional counters or sales to open and exclusive ones. The interior design of shopping malls has become more humanized, greatly improving the shopping environment and enhancing customer purchasing power.
The lighting has become a very decorative and more finishing effect from the original use of the function to provide only the light source for the environment.
With the continuous improvement of science and technology, customers have higher requirements for changes in the shopping environment. Therefore, leisure shopping, sports shopping, caring service, low price, lottery promotion, various forms, rich and colorful, the purpose is the same, in order to create a better shopping environment, higher sales performance. With the ever-changing types of intelligent technology and illuminators, can the background lighting create an environment for shopping malls, which has adjusted the mood of customers and improved their spending power? How to coordinate effectively in the design of shopping malls? This may be A subject worthy of study in interior design.
Two?p shopping mall lighting analysis
At present, in order to highlight the characteristics of the mall, the seller usually uses the counters and the window of the advertisement to arrange the strong lighting of the merchandise, which causes the customer's attention, and at the same time, according to the color condition of the product, the appropriate light source is configured, and the visual effect is enhanced; The use makes it difficult for customers to select at the time of purchase and affects the customer's purchasing mood.
In the shopping mall, there are many customers, different shopping hours, different customer moods:
In the morning: the store door is open, the customer's mood is high, the purchasing power is strong, the lighting requirements should be focused on the goods, and the ambient lighting is moderate and moderate.
Noon: When customers enter the mall from the office or other public places, they have more time to select goods. The ambient lights are heavier in color and ordinary in brightness to meet the feeling of easy shopping.
Afternoon: The customer has some fatigue and hopes to change the shopping environment. At this time, it is mostly for the leisure customer group, and the lighting needs to be changed appropriately.
Evening: Most of the customers are mainly leisure (especially summer heat). The ambient lighting should be adjusted to increase the buying interest.
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