Barton Lighting: Standing in the financial crisis
In the second half of 2008, the external environment has financial crisis, export decline, real estate shrinkage and other factors; the lighting industry has increased costs, the introduction of new labor laws, narrow sales channels and other conditions. There are government support in foreign countries and policy guidance in China. Some lighting companies have to save costs, some have to increase R&D strength, and some have to improve services. They only revolve around one word: winter.
Has the winter of the lighting industry come? Are you cold or not? Aladdin Lighting Network screened out more than 10 high-end lighting companies for the resources at hand, interviewed the highest-level general manager or sales director, and listened to their views on this winter.
This article is an exclusive feed for Barton Lighting's winter issue for Aladdin Lighting.
In 2008, this extraordinary year, the black financial storm on Wall Street swept through every corner of the world. People talked about the financial turmoil, and the most serious victims in China were small and medium-sized enterprises. In the context of this storm, SMEs have encountered unprecedented challenges in their development.
Some reports disclosed that in the first half of this year, more than 60,000 SMEs in the country have gone bankrupt. The large amount of bankruptcy of small and medium-sized enterprises can be said that there has been a wave of bankruptcy before the slimming tide, and this bankruptcy tide may even last for a while. In the lighting industry, the situation is not very optimistic. In Guangdong alone, in the first half of this year, three or four thousand lighting companies closed down or temporarily closed their doors.
The industry is in a tough situation, and Barton Lighting has also been affected to some extent. The more optimistic is that the impact is not great. There are two factors: 1. The scale of the lighting industry is shrinking. The overall scale of the lighting industry is shrinking, and many companies with insufficient strength are eliminated. This makes the lighting market more standardized. Barton Lighting has stayed in the big waves. Being able to stay is a kind of victory, but we still need to keep a clear mind, victory is not proud and complacent, not blindly optimistic, do not stay the status quo, seriously analyze and summarize the reasons for others' failures, and learn from others' lessons. 2. The state vigorously develops the construction of light culture. The lighting industry can be said to be an emerging industry. It has gone through 10 years in an ordinary way. In recent years, the country has realized the huge potential development of this industry. Therefore, in the past few years, it has been paying more attention to lighting companies, from policy support to The support of funds has made the lighting industry better developed this year. In this financial turmoil, local governments have also actively supported lighting companies, which will enable us to face the impact of the financial turmoil, overcome difficulties, and develop healthily and rapidly.
Although the current situation of Barton Lighting is still optimistic, we still need to be prepared for danger. In the next two years or longer, the harsh economic environment facing the lighting industry will become more severe. The lighting industry is now in the winter. Maybe the winter is coming soon. In the face of the global economic downturn and uncertainties in the domestic market, domestic lighting companies must have sufficient mental preparations, actively respond to challenges, and formulate corresponding measures. In this regard, Barton Lighting summarizes the experience of others and combines its own situation, and has formulated various measures for wintering and wintering, such as strengthening its management and reducing its scale; actively expanding foreign markets; raising service awareness; Form an alliance with the enterprise, apply the wisdom of the folk wisdom to the mutual assistance and self-protection of the enterprise, and so on.
In foreign transactions, China's financial openness is not high enough, and foreign trade is highly dependent. The impact of the subprime mortgage crisis on China is mainly in the real economy, especially in the export industry. From the end of this year to the first half of next year, I am afraid that it is the most difficult year in Guangdong. The lighting industry will also be greatly affected. In this respect, many successful lighting engineering projects, such as TV tower night lighting, have been done before. , Anshan City Lighting and other projects, design concepts and services have reached a certain height, has been praised and trusted. Therefore, the foreign engineering design of Barton Lighting has not been adversely affected so far, not only has not been reduced, but has increased.
After the storm, I saw the rainbow. After this financial turmoil and economic adjustment, the anti-risk ability of Barton Lighting, which survived this round of adjustment, will be greatly improved and become a real lighting brand enterprise. The baptized Barton lighting will usher in a bright future. (This article is exclusively contributed by Guangzhou Barton Lighting)
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