Multi-factors affect Guangdong's Sicheng lighting enterprises to close the door
As the main producing area of ​​China's lighting industry, the production of lamps and lighting fixtures in Guangdong accounts for almost half of the national output. However, most of the companies are committed to the production of OEMs and low-end products. Since 2008, they have been affected by raw materials. Factors such as the increase in prices and labor costs, coupled with the impact of the US subprime mortgage, the export market of the lighting industry has shrunk rapidly, and many companies have turned to domestic sales, further exacerbating industry competition. The reporter was informed yesterday that more than 8,000 lighting companies are currently registered in Guangdong, plus more than 10,000 small workshops and cottage factories, but in the first half of the year, three or four thousand companies closed down or temporarily closed.
Export squeezed domestic sales business is more difficult to do
In recent years, China's lighting industry has grown at an average rate of 20% every year. However, reporters have learned in interviews that almost all Guangdong lighting companies have said that business is getting harder and harder. NVC Lighting's vice president of domestic marketing systems Yin Yi also said frankly: This year's pressure is great. In addition to the difficulties faced by various industries, such as rising raw material prices and increased labor costs, in the first half of the year, due to the impact of national macro-control, real estate, building materials and other industries have been subject to certain restrictions, as the lighting industry downstream of these industries, Also affected.
Especially for export-oriented enterprises, the export of lighting products has been greatly reduced due to the impact of the US subprime mortgage. Especially the enterprises exporting to the North American market have a low operating rate this year. Many lighting companies have turned to domestic sales, further exacerbating competition in the industry. And half of the lighting companies in Guangdong are exporting. In such an environment, many small enterprises in the lighting industry will be difficult to survive, especially in processing-oriented enterprises, including some large processing enterprises. If blindly expanding at this time, it will also encounter great development problems. .
Independent research and development to find vitality
Although the growth rate of the entire industry is slowing down, the reshuffle in the market has not stopped, which will bring development opportunities to competitive enterprises. Yin Wei told reporters that at present, NVC is taking the path of the development of a Chinese enterprise: trade and technology trade, manufacturing and R&D, and the recently opened Shanghai R&D center. The location of Shanghai is to focus on China's current light source and electrical aspects. Scientific research talents are most concentrated in East China, in order to attract more talents, and self-innovation master core technology as a driving force to support their future development.
If there is no self-developed product, it will be difficult for enterprises to gain a foothold in the market. Any fluctuation in the market will result in damage to these enterprises. The most obvious examples are the production of energy-saving lamps. At present, the demand for global energy-saving lamps is about 4 billion, and most of them are produced in China. The profits of self-owned brand lighting companies can reach about 20%, while the profits of domestic lighting companies produced by OEM are less than 1%.
Macroeconomic regulation and control are not transferred by the subjective will of enterprises. Since enterprises are unable to change the industry, they can only seek new market opportunities in unbalanced industries. In the near term, the government is still growing in fixed asset investment, but only a small increase, but in the infrastructure of large industries, such as the Beijing Olympics, Shanghai World Expo, Guangzhou Asian Games, Shenzhen All-China Conference, etc., these government-led investments are Very large, there will be an average rate of growth in this local area, and we don't need to be too pessimistic.
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