LED, why just shuffle up

At the end of September this year, a famous LED company in Shenzhen esteemed the way for the boss to run; in early November, the Foshan, Foshan, a private enterprise involved in LED lighting, "Shuai Liang Hardware Products Factory," the owner ran to the network also saw the news ... ... following the small and medium-sized enterprises in Wenzhou After the road rush, the LED owners of Guangdong's LED industry ran away, making the LED industry, which is still fresh in people's minds, attracting attention.

LED industry reshuffle has begun. Qingdao Sanjie Electronics Co., Ltd. is a company that specializes in LED display. Xia Jialu, chairman of the company, has been involved in LED products since 1998. It is regarded as the “elderly person” of the industry. He has been with his counterparts in Guangdong. close relationship. Xia Jiaxuan told reporters that in the past few months, every time a friend of Guangdong told him that he had called another company, he would “not work”.

An LED, a light emitting diode, is a solid-state semiconductor device that can directly convert electrical energy into visible light. Currently, LEDs are widely used in various lighting products and display products. Due to its advantages of small size, low energy consumption, long life, high brightness, low heat, robustness, and versatility, LED applications are very optimistic.

Xia Jiaxuan introduced to reporters: “The LED industry in Guangdong has established a complete industrial chain, and it has initially entered the state of integration and is facing reshuffle. In fact, it has closed every year, but it has recently been concentrated. In this situation, it must be It is a company that focuses on technology, product quality, and features, but also has a certain scale and strength to survive. Many industries are the trend of this kind of development. According to local media reports in Shenzhen, there are more than 1,300 LED companies in Shenzhen, this year More than 80 have been bankrupted or liquidated, while others have chosen to move out. At the same time, more companies are planning to move to small and medium-sized cities in Guangdong Province.

The island city market also sounded the alarm. Qingdao Carl Optoelectronics Technology Co., Ltd. is a “newcomer” in the LED industry. Compared with most of its peers, Carl Optoelectronics is relatively far-sighted. They set up a joint laboratory for semiconductor lighting with Ocean University of China. A professional R & D team. The sales director of the company, Mr. Bo told reporters that LED products have begun to be widely used in many areas, the market is very optimistic. The reporter saw on the website of Carl Optoelectronics that the company is mainly engaged in all kinds of LED lighting fixtures commonly used in daily life, that is, the downstream application products of the LED industry.

Xia Jiaxuan told reporters that compared with LED companies in Guangdong, LED companies in Qingdao have basically no competitive advantage. “At present, most of the LED companies in Qingdao are imported from Guangdong and sold after being assembled in Qingdao. The survival of these companies is difficult.” Xia Jialu said, “There are several LED companies that have technical cooperation with universities in Shandong. , but too few, the overall strength of the industry is too weak."

As Xia Jiaxuan said, the center of China's LED industry is in Guangdong. If Guangdong is likened to the body of octopus, then the LED industry in other provinces is the tentacles that the octopus has extended out, and Shandong is the thinner of these “tentacles”. One. Xia Jialu believes that “Shandong’s LED companies are mainly concentrated in Jinan and Qingdao. However, the company’s scale and product R&D speed and strength are not able to catch up with Guangdong. At present, Shandong LED companies mainly conduct product after-sales service, brand product distribution, etc. The extent to which the shuffle has not yet been developed, but the more so, the more volatile the industry in Guangdong, the more we should be a wake-up call."

Enterprises still need multiple parties to support. According to Baidu's encyclopedic data, currently in the domestic market, domestic LED display market share is nearly 95%. International LED display market capacity is expected to increase at a rate of 30% per year. Almost all people in the industry are very optimistic about the application prospects of LED.

Xia Jialu believes that at present the entire LED industry has such a contradiction: ordinary products tend to have excess capacity, but in some areas where there is demand, LED has not been able to intervene. “The entry threshold for LED is very low. For example, a person who has not been in contact with the industry can assemble LED products by himself within two months of training in our company. However, it is difficult for him to develop his own technology and specialty products.” Xia Jiaxi Say. The Guangdong LED industry, which already has considerable strength and scale, naturally will not leave much room for survival for those low-end practitioners who will assemble LED products but do not know what the LED is.

On October 24th, the Shenzhen Semiconductor Lighting Industry Development Association convened experts and scholars and leaders of well-known enterprises in the industry to discuss the difficulties and breakthroughs of the LED industry in Shenzhen. The consensus reached by participants was that Shenzhen LED needs to develop in order to continue to lead. National, and industry reshuffle integration will be the only way.

Summer House held the same view, he told reporters that after the reshuffle, the future of Guangdong LED industry should have several big brands to survive, R & D strength, the company has a certain scale. "Qingdao companies must occupy a certain position in the domestic LED industry, we must strengthen their own strength. The development of the industry can not be separated from talent, capital and technology." Xia Jiaxuan said, "LED products are environmentally friendly, energy-saving, easy to use, good return is very good Large, many customers from Japan, South Korea, Europe and the United States are now looking for LED companies to cooperate in Qingdao.Technology also needs research, industry and research to strengthen R & D, the government more support and investment, and guide colleges and universities to cultivate related talents. The overall strength of the team can be improved."