Intelligent speaker field into the Red Sea each fight product innovation
OFweek Smart Home Network News Since 2014, Amazon has introduced the smart speaker Echo, and the use of speaker cut-in as the core of smart homes has become a competitive strategy in the smart home field, and has begun to spread throughout the entire technology circle. In foreign countries, Google, Apple, Microsoft, Facebook, Samsung and other giants have joined the battlefield. Among domestic manufacturers, after okid, Ali, JD.com, and Lenovo, on the 27th, Xiaomi also held a press conference to announce the launch of artificial intelligence speaker love students.
Although smart speakers have begun to become popular outlets, the original intentions of various manufacturers to introduce smart speakers are not the same. Among them, Xiaomi's smart speaker loves the development direction of his classmates, and it may be an important model for the ecological construction of smart speakers in the future. Xiaoai classmates have a clear-cut focus on the smart home core functions. After establishing a connection with home smart devices, Xiaomi smart speakers can now control televisions, boxes, sweeping robots, rice cookers, air purifiers, fans, air conditioners, and smart lights. Kinds of millet and rice home equipment.
It is expected that more home appliance manufacturers will follow up this model of Xiaomi and join the smart speaker market battle.
For the sake of hand, but it creates additional multiple possibilities
The earliest smart speaker was Echo launched by Amazon, and Amazon originally launched Echo may simply want to expand a channel for selling goods, in order to facilitate the emergence of customers, the fundamental purpose is to attract users to shopping, improve conversion. As long as the user says to Echo at home, "Alexa, what are your deals?", Echo will report on the day's offer. In order to improve the user's acceptance of Echo shopping, Amazon had previously offered a preferential policy on the third Prime Member Day. By registering Prime members through Echo speakers, users will enjoy a $20 discount and purchase Philips via voice orders. Smart Desk Lights or Bose Bluetooth Speakers also offer discounts ranging from $6 to $20.
For Amazon, the biggest goal is to open up the living application environment of the living room through more convenient voice interaction. However, for the time being, the concept of voice shopping is not widely accepted in the U.S. market, and consumers are still more inclined to use traditional channels for consumption. However, Amazon’s attempts for other manufacturers in the industry to see the potential for more potential behind this model have also led to a fierce competition in the industry. Even if the starting point is different, everyone wants to seize the future of this living room. Traffic entrance.
One of the influxes is to develop a new scene entrance to revitalize their entire ecological resources, typically Ali, whose smart speakers can be used as a channel to revitalize the overall ecological resources. Can help Ali open the scene of the living room, increase the length of time the user spends in Ali family entertainment and entertainment. We can see that the Tmall Elf X1 speaker can recharge mobile phones, which can help users to purchase daily necessities, such as milk, tissues and other products with a fixed frequency of use. If you have been buying certain brands of such consumer products in Ali family, Speakers can be ordered very precisely for you based on your consumption history and through your voice commands. Compared to Amazon’s Echo’s face of the US market, the huge consumer population in the Chinese market and its rapid acceptance, once smart speakers become popular, people will soon accept voice orders.
At the same time, partners of Ali's speaker AliGenie intelligent system also have applications such as shrimp, hungry, flying pigs, drops, and ticketing tickets, all of which are Ali resources. Users can wake up these applications by interacting with the smart speakers and invoke their resources for the users. Taxi rides, music broadcasts, and meal calls can all be achieved through smart speaker interaction, which is very much in use.
One is from the sunset industry want to enter the sunrise industry, to carry out the layout. For Lenovo, for example, the smart speaker is a channel that cuts into AI and is an attempt to grab a new traffic entrance from the PC to the living room. In addition to its voice interaction capabilities, Lenovo's smart speaker SmartCast+ also possesses object recognition capabilities and can achieve AR experience, allowing artificial intelligence technology to extend from the sound level to the higher levels of image, interaction, and recognition. In terms of services, Lenovo’s smart speakers also focused on strengthening the knowledge base in the field of children’s education, and cooperated with many companies in the field of children’s education to create a series of English cards and other products recognized by AR to highlight their own differentiated advantages.
Another kind is to improve their own smart home ecological chain, such as millet. For Xiaomi, smart speakers can be an important core in the future smart home layout. Earlier televisions and routers were once thought to be the core of smart homes, but there was a smart speaker behind. This product was equipped with an intelligent voice interaction assistant. Its class “companion status†fits well with people’s use of smart home products that require remote control. The use case "can be enabled at any time". If Mi wants to avoid being seized by other brands, it needs to quickly launch its own brand and establish a complete product chain.
The future of the smart home core
No matter what the current starting point of manufacturers to launch smart speakers, smart speakers in the future may end up in the entrance to the living room. On the one hand, voice is the best and most convenient communication method and connection between people and the outside world. It is generally the most easily accepted means of human-machine interaction for artificial intelligence, and it can stay interactive through a long-term habit of cultivating users.
Liu Xingliang, dean of the DCCI Internet Research Institute, divided the three eras according to the dimension of “human-computer interactionâ€: the click era, the touch screen era, and the speech era. Smart speakers are the products that are most commonly accessible to users in the era of voice in the home environment.
This is why more and more manufacturers recognize that smart speakers equipped with intelligent assistants, through the mode of voice interaction, familiar with the user, will be able to become the core of the entire user home smart home system. At present, Xiaomi's smart speaker is developed in this direction. It has six digital microphones with a 360-degree radio array in the ring array to enable remote voice control. Just like Siri's mode of use, just say “Little Love†to this speaker. "Classmate", the speaker will be awakened, and then complete the operation according to the instructions of the person.
If smart speakers are connected to smart homes such as televisions, rice cookers, air conditioners, and smart lights, users can control all smart chain interactions through smart speakers. For example, you can use intelligent speakers to give orders, "8 points to open the air conditioning in the hall, 11 points to open the sleep mode, turn off the air conditioning at 6 o'clock in the morning," or "5 o'clock in the morning to start porridge" and so on, smart appliances will follow the voice command Perform the operation.
It can be foreseen that, even though many manufacturers have only introduced smart speakers, the development of intelligent home appliances based on smart speakers will be an important trend. In current smart home systems, most of the products are still in a state of fragmentation. In the domestic real home environment, there are also few household electrical appliances that are products of a brand. The intelligent speaker must become the core entrance of the smart home, and it is necessary to integrate the systematic docking of these products. If a smart speaker intelligently connects one or two product devices, it is difficult to establish a smart home management system through it.
So for smart speaker manufacturers, if the goal is to build products into the core of smart homes, the future of market competition is not only limited to the competition of product features, more is how much resources can be covered, how much connection Equipment competition, how much integration ability competition.
So, smart speakers can be expected as the core of smart homes in the future, but in the current situation, it may take time for development. Future intelligent speakers may really control the whole smart home ecosystem through voice, but it may take at least five years to develop.
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