Samsung Responds to Note7 Event: Adhering to Innovation to Regain User Trust
ã€Global Network Technology Report special correspondent Jiang Yang】 United States local time on January 4, Samsung Electronics held a press conference in Las Vegas on the eve of CES2017, released a series of new appliances including refrigerators and laundry systems. At the conference, Tim Baxter, president and chief operating officer of Samsung Electronics America, also responded positively to the Note7 bombing incident that hit the world last year.
As one of the hardest hit areas of the explosion, the North American market experienced a large-scale recall. Samsung also made a written apology in the paper media. At the beginning of today’s press conference, Tim said straightforwardly: “Note7 has a far-reaching impact. We also tried to clarify the cause of the incident through internal investigations and third-party collaboration and ensure that we will never commit any more. We will announce the results of the investigation soon. This setback will not allow Samsung to stop its innovation. We will listen carefully to the voice of users and use better products to return customers."
In the subsequent session, Samsung released several new notebook computers. Alanna Cotton, vice president of North America Electronics, Samsung Electronics, who was responsible for the introduction, once again stressed: “In 2017, Samsung will regain the trust of consumers through more detailed design.â€
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