This video site called Hulu launched a live TV broadcast service during the Spring Festival

On January 8, according to news blog site Mashable, the video site Hulu will launch a live TV broadcast service this spring. At that time, a new Hulu will appear in front of the audience.

In order to compete with rivals Sling TV and DirecTV Now, Hulu will launch its own live TV service based on the original on-demand service. Although the final plan and price have not been determined, Hulu's live TV service will include different levels of services and some additional services (such as cloud storage), as well as some premium content like "ShowTIme".

The new Hulu redesigned the entire user experience. Hulu's new user interface combines on-demand content with live content, which is similar to competitors, but also provides some nice new features.

If the new Hulu contains a philosophy, it is personalization. From the main screen to the program recommendation bar, the new Hulu is very personal. When you start the new Hulu application on your phone, Hulu will first conduct a small survey on you. The survey content is the type of content you like (genre, radio station, and specific programs).

After the survey is completed, Hulu will provide you with a personalized home screen. On the main screen, the first thing you see is a list of programs based on personal preferences, including live or on-demand content. Hulu thinks this is the most important thing for you. The programs you have bookmarked or marked will also be displayed directly below the list.

The horizontal navigation bar on the main screen will provide you with a list of TV, movies, news and radio stations. Based on your history and preferences, each screen will show what you are most likely to be interested in.

To ensure that you do n’t miss live TV that you might want to see, Hulu has launched a new mobile notification. For example, if you like a sports team, Hulu will remind you when the sports team starts the game. If a game reaches its climax, you will also get a notification (a third-party company called Thuuz has developed an algorithm for this). Mobile notifications only apply to live events, but Hulu plans to extend this feature to breaking news programs.

Hulu mixes live and on-demand content into the same interface, although it is questionable whether they should be mixed together. But this is not Hulu's biggest worry.

What Hulu should worry about is the brand personality. Hulu tries to reinvent itself as a live TV service provider, which may weaken its biggest feature-a powerful on-demand service. Yes, Hulu's competitors also provide on-demand services, but Hulu can be said to be the founder of the service.

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