MediaTek is going to make up for it, can the automotive electronics front-loading market still have it?

In June this year, MediaTek announced that it will sell its carb-tech subsidiary, which is mainly engaged in automotive and vehicle-controlled automotive electronic chips, to NavInfo for US$600 million. When the industry is full of speculation and doubts about MediaTek's future development in the automotive electronics field. On MediaTek Media Day on November 29, MediaTek officially announced its entry into the front-loading automotive electronics market. In the front-loading automotive electronics market, there were giants such as Renesas, Toshiba, Freescale, ST, Infineon and NXP. After years of hard work, the existing Intel, Qualcomm, Nvidia and other new expensive eyes, why MediaTek chose to enter this mouth?

Is it a good time now?

The first thought many people heard when the news flashed was "Is it a good time now? Is it a bit late?"

“In fact, the international automotive supply chain TIer1 and TIer2 manufacturers have expressed great welcome to our entry, and the timing is very good.” Xu Jingquan, deputy general manager of Unifa Technology and general manager of the new business development department, was interviewed by the media such as the electronic innovation network. “We have seen that because there are no chip suppliers on the market that can provide complete and highly integrated solutions, the automakers can only work with multiple suppliers at the same time, resulting in additional resources. Address communication and integration between different products or systems."

For example, only car audio as an example, TIer1 manufacturers need several companies to cooperate to provide a complete solution, and Xu Jingquan said that MediaTek has accumulated many years of high integration solutions, which can provide manufacturers with highly integrated solutions.

"The complex system of high-tech cars in the future will require highly integrated chip solutions, innovative power management technologies and advanced features to achieve the highest security requirements and the best driving experience. MediaTek will provide future cars. A highly integrated and complete solution to fill the gap in the current automotive chip market in this area.” Xu Jingquan added.

He said that MediaTek's entry into the automotive electronics chip field focuses on four areas: image-based advanced driver assistance system (Vision-based ADAS), high-precision millimeter wave radar (Millimeter Wave, referred to as mmWave), and car infotainment. In-Vehicle Infotainment and TelemaTIcs. "We will provide global automotive manufacturers with complete and highly integrated system solutions to help realize the future of car networking and autonomous driving." Xu Jingquan said, "2017 In 1Q, we will launch a highly integrated solution."

A good opportunity to overtake a corner?

Although many semiconductor giants have been cultivating the automotive electronics industry for decades, with the development of intelligent, networked and unmanned vehicles, a profound change, computing power, networking capability, and artificial intelligence are being sent beyond the automotive industry. The core position of the machine, gearbox, etc! These mechanical parts are turning from the main character to the supporting role! Therefore, the market needs new players at this moment of change! This is why Intel, Qualcomm and Nvidia have entered the field.

According to relevant surveys, in 2013, 18% of consumers expressed their desire to buy driverless cars. In 2014, 50% of consumers expressed their desire to buy people to drive cars. Up to now, more than one-third of consumers believe that there is no Driving a car will be "the future of driving." At the same time, the driverless market is also growing rapidly. It is estimated that by 2025, the global driverless car market will reach 42 billion US dollars; by 2030, 120 million driverless cars will be on the road, and by 2035, driverless cars will account for a quarter of global car sales. !

Therefore, it is a good time for MediaTek to choose to enter. It is even possible to achieve a corner overtaking. When MediaTek chose to enter the functional machine field, many international giants such as TI, ADI, Agere, ST, Broadcom, etc. all laid out mobile phones for many years, but MediaTek smelled the huge business opportunities bred by GSM mobile phones, and achieved high integration solutions, not only achieved The glory in the field of smart phones has helped many local mobile phones.

Now, MediaTek is coming again, this time is the choice of automotive electronics.

“The automotive electronics field is not like consumer electronics. There are strict processes for supply chain and chip certification. Therefore, the threshold for entry is relatively high, but we strictly follow the process in this field. Our chips are certified by ACQ100.” Xu Jingquan said: “ Car networking and autonomous vehicles require a unique combination of technologies. The core competencies of MediaTek allow us to compete in the field of automotive chip design. Over the past 12 years, we have invested more than $10 billion in R&D funding. And leading technical strengths, including modem/RF related technologies, computer computing, wireless connectivity and intelligent algorithms. Based on these technical foundations, we have the ability to develop more products that meet future driving needs, we will bring The core areas of in-vehicle infotainment systems, in-vehicle communication systems and advanced safety assistance systems are different from previous solutions and are moving towards the future of autonomous driving."

What are the advantages of MediaTek?

There is an old saying in China: "There is no diamond to do with porcelain!" Since MediaTek has chosen to install the automotive electronics market, it must have its own unique job. “Approximately 1.5 billion connected devices with built-in MediaTek chip solutions are available worldwide each year. This ability to support large-scale product development and production will benefit automakers and their suppliers.” Xu Jingquan said. "Our strength lies in complete and powerful process technology, leading global modulation and demodulation and RF technology, advanced high integration SoC design experience and years of accumulation in the multimedia field."

Based on these advantages, MediaTek selected four core areas to provide system-level solutions.

In image-based ADAS, Xu Jingquan said that MediaTek defines a unique Distributed Processing Unit (VPU) architecture based on DSP that optimizes performance and Processing large amounts of image data in real time under power consumption. In addition, MediaTek uses Machine Learning technology to improve detection accuracy and speed, enhance object recognition and tracking capabilities, and provide behavioral decision-making that is comparable to humans.

In the highly accurate millimeter wave radar (mmWave) solution, MediaTek develops millimeter wave radar using the technology foundation accumulated over many years in high frequency radio frequency. Currently providing short- and medium-range solutions, the future will be extended to remote.

In terms of In-Vehicle Infotainment system solutions, MediaTek provides a highly integrated navigation and multimedia function for in-vehicle infotainment systems, as well as a variety of connectivity options, in the consumer electronics arena.

In terms of telematics system solutions, MediaTek supports a variety of wireless connectivity technologies (4G/3G/2G wireless, Wi-Fi, Bluetooth/Low-Bluetooth, etc.) and map-related applications and is developing V2X. application solution. "Actually, selling the Jiefa business allows us to have a good cooperation with the top tier1 manufacturer NavInfo, and we can understand the many requirements of the Internet of Vehicles." Xu Jingquan said. “We are currently working with international tier1 vendors.”

Since driverless driving is the only way for the future development of the car, there is no doubt that MediaTek’s ultimate goal is unmanned driving. Xu Jingquan said that the technologies required for driverless driving, such as communications, ADAS, infotainment and security, are involved, and MediaTek More optimistic about the advantages of traditional car manufacturers in driverless.

Xu Jingquan also said that MediaTek does not rule out the advantages of its own in the field of automotive electronics through mergers and acquisitions.

The best strategy for the changing era is to respond to change. This time, can MediaTek succeed?

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