Will Huawei and Xiaomi continue their battlefield in the field of VR?
VR is still a virtual fire in the country at present, but there is no guarantee that timing and things will fuel the situation. Big companies certainly do not want to be caught off guard and lose their opportunities. Now it is best to prepare silently and not to make headway. Not to lose ground, Huawei and Xiaomi at the same time to enter the VR is nothing more than to occupy a pit, keeping up with the times is always wrong, opportunities are reserved for those who have prepared.
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Tiger Sniffing Note: Huawei's Huawei VR released a week ago marked the first tier of players in domestic mobile phones to officially enter VR, while Xiaomi, another big cell phone user, has also been recruiting and developing its own VR ecology within a year. Entrepreneurs or Samsung, Huawei, and Xiaomi, who are technically more aggressive, have all slowed down. Of course, the slower ones are apples that haven’t moved much yet. Domestic mobile phone giants are reluctant to join VR too early, and they are also accelerating their deployment this year. What is the judgement? The same judgments made by Huawei and Xiaomi in the first tier have correctly predicted the development of VR in the domestic market. Trends? Perhaps the answer to this article's interview and finishing can be obtained. This article was transferred from Sina Technology, the original author Yu Yi.
In the past two years, Huawei and Xiaomi have been very successful in the field of mobile terminals. Even at the beginning of this year, the two companies clamored and attacked each other for the first time in the real market.
VR is generally considered to be the next smart terminal that could completely subvert the industry after smartphones. Different from the general positive attitude of Internet companies, terminal manufacturers have many differences in VR. Positives such as Samsung have already launched their own VR products, and discreet people like Apple have not revealed any action.
Huawei and Xiaomi, as the two most representative domestic terminal manufacturers, have no exception in the field of mobile phones. However, in the emerging VR field, both opinions and steps are extremely similar.
Prior art repositioning
At the Huawei P9 conference in Shanghai, Huawei released its first-generation VR product, Huawei VR. The VR product is expected to compete with the Samsung Gear VR. However, the product was released at the press conference, but relevant information was disclosed. very few.
On the second day of the Huawei VR debut, the official certification information was Xiaomi VR, the Sina Weibo ID of “Xiaomi Communication Technology Co., Ltd.â€. Some comments suggested that Xiaomi’s VR product might be released soon.
Although from the standpoints of the CEOs of both companies, Huawei and Xiaomi believe that VR is still in the virtual stage, but at present, nobody seems to miss this possible trend and become a subversive, so both companies are invariably the same. Choose a cautious optimism and technology route.
"VR is a hot spot and a very important part of smart terminals. We will surely do it. And Huawei's strategy is not to waste strategic competition resources in non-strategic areas, VR is not in the non-strategic field, VR and AR technology Huawei will not be missed Yu Chengdong expressed Huawei's attitude toward Sina Technology.
He disclosed that in the field of VR and AR, Huawei has invested a lot, especially in the R&D aspect, and is also working with some partners. And VR and AR are advancing synchronously, because in his opinion, AR is even more valuable than VR.
It is understood that Huawei's Shanghai Institute started VR research very early. According to sources, Huawei is likely to launch a VR platform solution based on high-speed network transmission this year.
Xiaomi also announced at the annual meeting earlier this year that he decided to establish the Xiaomi Exploration Laboratory and first entered the field of robotics and VR, led by Tang Mu, General Manager of Xiaomi Router, and KK (Huang Jiangji), co-founder of Xiaomi.
Lei Jun publicly stated that this time Xiaomi will deepen his VR field. The first thing to do is to strengthen intellectual property rights and apply for more patents. At the end of February, the Xiaomi Exploration Laboratory disclosed on Weibo that it is recruiting 3D engine R&D engineers, computer graphics algorithm researchers, Graphics+GPU engineers, 3D designers, and user experience managers.
Although in the field of VR are the pace of development first, but the speed of millet is still relatively slow. Informed sources told Sina Technology, in fact, millet in the VR has been indecisive, through the same way as the millet eco-chain companies through investment, or to do it themselves, tangled for a long time. Now I am afraid I am more inclined to do it myself.
For Xiaomi, the problem that needs to be faced is that the mobile VR device has been pressed to a price range of 100-200, and the price-to-performance ratio has to impress consumers. I am afraid the demand for equipment will be even higher.
Suffer from less content, layout investment
Foreign ventures in VR, hardware, content, and business are no less. However, domestic VR is generally dominated by hardware and its content is in a state of deficiency.
For Huawei VR, Yu Chengdong stated that Huawei will create an open platform to provide professional support for developers. At present, users can enjoy more than 4,000 free movies, 350 panoramic pictures, 150 panorama tours, and 40 free games.
However, whether it was a public occasion or an interview with Sina Technology, he admitted that to support a VR platform, these contents are far from enough, and even less. Therefore, in terms of content, Huawei will conduct extensive cooperation with multiple parties. At the same time, Huawei hopes to be a leading manufacturer in VR before cooperation.
At the end of 2015, Huace Film and TV signed a "strategic cooperation agreement" with Huawei. Huace Film and Television will provide Huawei with content support. In addition, Huace has a large number of VR content layouts. He has invested in LANTING Digital, an AR/VR digital multimedia product production company, and Heatwave Technology, a VR film and television production company.
In addition, last year, Huawei also strategically invested in Storm Technology, which accounted for 3.89% of its shares and became its fifth largest shareholder. Storm Technology CEO Feng Xin revealed that Huawei's VR device will work with Storm on the hardware and APP platforms at the same time. However, Yu Chengdong has repeatedly stressed that he will not only cooperate with Storm Video, and the storm will only be one of the cooperation contents.
Xiaomi also announced in 2014 that it will invest US$1 billion in the first phase of its content, and will invest additional funds as needed. In addition to VR, Xiaomi also indirectly invested in Big VR. At the end of 2015, Da Peng VR announced that it had obtained 180 million yuan of financing, and after the completion of the investment, Thunder would become the largest institutional investor in Big Brother VR, and Xiaomi would be the major shareholder of Thunder. In the past year, Xiaomi has also been closely involved with many VR entrepreneurs.
Mature at least 3 years later
In addition to the more consistent pace, the two companies have similar VR judgments.
When Yu Chengdong, Huawei’s consumer business CEO, received an exclusive interview with Sina Technology, he clearly stated that although Huawei launched Huawei VR, the VR was still in its early stages and had not reached the outbreak stage. Huawei VR is just Huawei's test of water.
In his opinion, VR technology will take at least 2 to 3 years to mature. "The VR market is still not mature and Huawei is still waiting for the opportunity."
The Xiaomi CEO Lei Jun gave a very similar view to Yu Chengdong on the issue of VR development time.
Lei Jun also believes that VR, whether it is technology or the market is not yet mature, in the next 2-3 years, VR will only achieve explosive growth in the geeks and vertical applications.
Really mature time, Lei Jun thinks it takes 3-5 years. As VR is used like a mobile phone, he thinks it may take 5-10 years.
Huawei also wants to be a road maker
There are many similarities in the VR field. However, the biggest difference between Huawei and Xiaomi is that Huawei not only wants to be a “car on the road,†but also wants to “walk the roadâ€, even if the latter is more important.
Xu Wenwei, managing director of Huawei and president of Strategic Marketing, bluntly stated that there will be tens of thousands of companies doing VR in the future, but there are only a few companies that do network transmission. As far as Huawei is concerned, it is more urgent to enhance the user experience of VR and provide support in ultra-wideband and zero-wait networks.
Xu Wenwei pointed out that to achieve a perfect virtual reality experience, VR needs to process up to 5.2 Gbits of data per second, with a latency of less than 20 ms.
At present, although the three major domestic operators are transitioning to 4G+ and the future 4G+ network, the download rate of mobile Internet access can reach 300Mbps and the upload rate can reach 50Mbps. However, this rate still cannot support the mobile VR experience.
Huawei Wang, president of Huawei's FDD product line, told Sina Technology that the average user needs 4Mbp of bandwidth for watching 2K video, 18Mbp ​​for 4K video, and 175Mbp for VR. In addition, the speed of existing networks is usually subject to varying degrees of loss, so more network capacity is required to support the transmission of VR high quality pictures. The download speed of the future 5G network is expected to reach 1 Gbps. The vertigo caused by the transmission delay will be well resolved.
“VR is very hot now, but the actual experience of realizing mobility needs a sufficient network speed to support it. Therefore, Huawei's layout in VR is not like the practice of traditional hardware vendors such as HTC and Sony. The initial focus is on the network. The rate of increase." Wang Jun said.
Tiger Sniffing Note: Huawei's Huawei VR released a week ago marked the first tier of players in domestic mobile phones to officially enter VR, while Xiaomi, another big cell phone user, has also been recruiting and developing its own VR ecology within a year. Entrepreneurs or Samsung, Huawei, and Xiaomi, who are technically more aggressive, have all slowed down. Of course, the slower ones are apples that haven’t moved much yet. Domestic mobile phone giants are reluctant to join VR too early, and they are also accelerating their deployment this year. What is the judgement? The same judgments made by Huawei and Xiaomi in the first tier have correctly predicted the development of VR in the domestic market. Trends? Perhaps the answer to this article's interview and finishing can be obtained. This article was transferred from Sina Technology, the original author Yu Yi.
In the past two years, Huawei and Xiaomi have been very successful in the field of mobile terminals. Even at the beginning of this year, the two companies clamored and attacked each other for the first time in the real market.
VR is generally considered to be the next smart terminal that could completely subvert the industry after smartphones. Different from the general positive attitude of Internet companies, terminal manufacturers have many differences in VR. Positives such as Samsung have already launched their own VR products, and discreet people like Apple have not revealed any action.
Huawei and Xiaomi, as the two most representative domestic terminal manufacturers, have no exception in the field of mobile phones. However, in the emerging VR field, both opinions and steps are extremely similar.
Prior art repositioning
At the Huawei P9 conference in Shanghai, Huawei released its first-generation VR product, Huawei VR. The VR product is expected to compete with the Samsung Gear VR. However, the product was released at the press conference, but relevant information was disclosed. very few.
On the second day of the Huawei VR debut, the official certification information was Xiaomi VR, the Sina Weibo ID of “Xiaomi Communication Technology Co., Ltd.â€. Some comments suggested that Xiaomi’s VR product might be released soon.
Although from the standpoints of the CEOs of both companies, Huawei and Xiaomi believe that VR is still in the virtual stage, but at present, nobody seems to miss this possible trend and become a subversive, so both companies are invariably the same. Choose a cautious optimism and technology route.
"VR is a hot spot and a very important part of smart terminals. We will surely do it. And Huawei's strategy is not to waste strategic competition resources in non-strategic areas, VR is not in the non-strategic field, VR and AR technology Huawei will not be missed Yu Chengdong expressed Huawei's attitude toward Sina Technology.
He disclosed that in the field of VR and AR, Huawei has invested a lot, especially in the R&D aspect, and is also working with some partners. And VR and AR are advancing synchronously, because in his opinion, AR is even more valuable than VR.
It is understood that Huawei's Shanghai Institute started VR research very early. According to sources, Huawei is likely to launch a VR platform solution based on high-speed network transmission this year.
Xiaomi also announced at the annual meeting earlier this year that he decided to establish the Xiaomi Exploration Laboratory and first entered the field of robotics and VR, led by Tang Mu, General Manager of Xiaomi Router, and KK (Huang Jiangji), co-founder of Xiaomi.
Lei Jun publicly stated that this time Xiaomi will deepen his VR field. The first thing to do is to strengthen intellectual property rights and apply for more patents. At the end of February, the Xiaomi Exploration Laboratory disclosed on Weibo that it is recruiting 3D engine R&D engineers, computer graphics algorithm researchers, Graphics+GPU engineers, 3D designers, and user experience managers.
Although in the field of VR are the pace of development first, but the speed of millet is still relatively slow. Informed sources told Sina Technology, in fact, millet in the VR has been indecisive, through the same way as the millet eco-chain companies through investment, or to do it themselves, tangled for a long time. Now I am afraid I am more inclined to do it myself.
For Xiaomi, the problem that needs to be faced is that the mobile VR device has been pressed to a price range of 100-200, and the price-to-performance ratio has to impress consumers. I am afraid the demand for equipment will be even higher.
Suffer from less content, layout investment
Foreign ventures in VR, hardware, content, and business are no less. However, domestic VR is generally dominated by hardware and its content is in a state of deficiency.
For Huawei VR, Yu Chengdong stated that Huawei will create an open platform to provide professional support for developers. At present, users can enjoy more than 4,000 free movies, 350 panoramic pictures, 150 panorama tours, and 40 free games.
However, whether it was a public occasion or an interview with Sina Technology, he admitted that to support a VR platform, these contents are far from enough, and even less. Therefore, in terms of content, Huawei will conduct extensive cooperation with multiple parties. At the same time, Huawei hopes to be a leading manufacturer in VR before cooperation.
At the end of 2015, Huace Film and TV signed a "strategic cooperation agreement" with Huawei. Huace Film and Television will provide Huawei with content support. In addition, Huace has a large number of VR content layouts. He has invested in LANTING Digital, an AR/VR digital multimedia product production company, and Heatwave Technology, a VR film and television production company.
In addition, last year, Huawei also strategically invested in Storm Technology, which accounted for 3.89% of its shares and became its fifth largest shareholder. Storm Technology CEO Feng Xin revealed that Huawei's VR device will work with Storm on the hardware and APP platforms at the same time. However, Yu Chengdong has repeatedly stressed that he will not only cooperate with Storm Video, and the storm will only be one of the cooperation contents.
Xiaomi also announced in 2014 that it will invest US$1 billion in the first phase of its content, and will invest additional funds as needed. In addition to VR, Xiaomi also indirectly invested in Big VR. At the end of 2015, Da Peng VR announced that it had obtained 180 million yuan of financing, and after the completion of the investment, Thunder would become the largest institutional investor in Big Brother VR, and Xiaomi would be the major shareholder of Thunder. In the past year, Xiaomi has also been closely involved with many VR entrepreneurs.
Mature at least 3 years later
In addition to the more consistent pace, the two companies have similar VR judgments.
When Yu Chengdong, Huawei’s consumer business CEO, received an exclusive interview with Sina Technology, he clearly stated that although Huawei launched Huawei VR, the VR was still in its early stages and had not reached the outbreak stage. Huawei VR is just Huawei's test of water.
In his opinion, VR technology will take at least 2 to 3 years to mature. "The VR market is still not mature and Huawei is still waiting for the opportunity."
The Xiaomi CEO Lei Jun gave a very similar view to Yu Chengdong on the issue of VR development time.
Lei Jun also believes that VR, whether it is technology or the market is not yet mature, in the next 2-3 years, VR will only achieve explosive growth in the geeks and vertical applications.
Really mature time, Lei Jun thinks it takes 3-5 years. As VR is used like a mobile phone, he thinks it may take 5-10 years.
Huawei also wants to be a road maker
There are many similarities in the VR field. However, the biggest difference between Huawei and Xiaomi is that Huawei not only wants to be a “car on the road,†but also wants to “walk the roadâ€, even if the latter is more important.
Xu Wenwei, managing director of Huawei and president of Strategic Marketing, bluntly stated that there will be tens of thousands of companies doing VR in the future, but there are only a few companies that do network transmission. As far as Huawei is concerned, it is more urgent to enhance the user experience of VR and provide support in ultra-wideband and zero-wait networks.
Xu Wenwei pointed out that to achieve a perfect virtual reality experience, VR needs to process up to 5.2 Gbits of data per second, with a latency of less than 20 ms.
At present, although the three major domestic operators are transitioning to 4G+ and the future 4G+ network, the download rate of mobile Internet access can reach 300Mbps and the upload rate can reach 50Mbps. However, this rate still cannot support the mobile VR experience.
Huawei Wang, president of Huawei's FDD product line, told Sina Technology that the average user needs 4Mbp of bandwidth for watching 2K video, 18Mbp ​​for 4K video, and 175Mbp for VR. In addition, the speed of existing networks is usually subject to varying degrees of loss, so more network capacity is required to support the transmission of VR high quality pictures. The download speed of the future 5G network is expected to reach 1 Gbps. The vertigo caused by the transmission delay will be well resolved.
“VR is very hot now, but the actual experience of realizing mobility needs a sufficient network speed to support it. Therefore, Huawei's layout in VR is not like the practice of traditional hardware vendors such as HTC and Sony. The initial focus is on the network. The rate of increase." Wang Jun said.
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