China's Washing Machine Export Situation in 2011: Challenges and Opportunities

In 2011, the world was still shrouded in the shadow of the economic crisis. Not only did the US economy show no sign of improvement, but the European debt crisis rose again. Although everyone expects the world economy to improve as quickly as possible, the feedback from various sources is not reassuring. In this great environment, China's washing machine export trade grew steadily in 2011, but the growth rate declined.

Exports grew steadily From January to September 2011, China’s washing machine exports reached 14,581,200 units, an increase of 14.51% over the same period of the previous year, and exports amounted to 1,891,221,100 USD, a year-on-year increase of 17% (see Table 1), and these two increases during the same period in 2010 They were 31% and 34.24% respectively. It can be seen that the growth rate of China's washing machine exports has slowed down significantly in 2011.

From January to September 2011, the major trends in the export of Chinese washing machines and other household appliances were basically synchronized. From the perspective of exports of refrigerators, washing machines, and air conditioners, the average growth rate of washing machine exports was slightly stronger than that of refrigerators, but it was far lower than that of air conditioners.

From the point of view of export value, from January to September 2011, the export value of Chinese washing machines exceeded the export value of washing machines in 2009, and it almost reached the value of washing machine exports for the whole year of 2008. From the trend of gradual increase in the export of washing machines in the first three quarters of 2011, it is no problem that the washing machine exports in 2011 exceeded the record high in 2010.

Drum washing machine export fatigue In the first nine months of 2011, China's washing machine exports the largest automatic washing machine, including fully automatic wave wheel type and fully automatic drum washing machine. The export value of fully automatic washing machines was 1.562 billion U.S. dollars, accounting for 82.61% of the total export value of China's washing machines, of which, the export volume of drum washing machines was 1 billion U.S. dollars, up 7.81% year-on-year, accounting for about 53% of the total export value of washing machines; fully automatic washing machines Exports amounted to US$562 million, a year-on-year increase of 31.59%, and exports amounted to 3.5687 million units, a year-on-year increase of 26.92%. The export volume of twin-cylinder washing machines was 305 million U.S. dollars, an increase of 31.37% year-on-year, and the volume of exports was 5,379,600 units, an increase of 21.09% year-on-year.

From January to September 2011, China's exports of fully automatic washing machines and two-cylinder washing machines were basically normal, export growth was floating within a reasonable range, and exports of double-cylinder washing machines fell sharply once in February. However, it will return to normal range in March. In the same period, the export of Chinese drum washing machines was not satisfactory. Although the export volume in January showed better performance, the exporter's export volume of drum washing machines was negative from the same period of the previous year from June to June, until July to September, the export volume of drum washing machines. The year-on-year growth rate only got rid of the shadow of negative growth, but it was also sluggish growth. The drum washing machine needs to wait for the recovery of the European and American economies to completely get rid of the current state.

From January to September 2011, export of processing trade in China's washing machine exports resumed its momentum, and its export value increased by 22% over the same period of last year. The increase in the value of general trade exports in the previous year was more than three digits, which was not seen in 2011. From January to September 2011, the increase in general trade exports was only 3.23%. In the first nine months of 2011, the processing trade and general trade exports accounted for 99.51% of China's total washing machine exports, of which, the processing trade exports amounted to 1.405 billion U.S. dollars, accounting for 74.27% of the total value of national washing machine exports, and the average trade export volume reached 4.77. Billion U.S. dollars, accounting for 25.24% of the country’s total washing machine exports. Therefore, the simultaneous growth of processing trade and general trade exports will inevitably lead to steady growth of washing machine exports (see Table 2).

High concentration of enterprises From January to September of 2011, there were more than 400 companies exporting washing machines in China, of which 5 were enterprises with exports exceeding US$100 million and 4,967,700 were export washing machines, accounting for 34.22% of the total exports of washing machines during the same period. The amount of 952 million US dollars, accounting for 50.34% of total exports over the same period. Of these five companies, foreign-funded enterprises have an absolute advantage.

In the same period, there were 20 washing machine enterprises with export value ranging from US$10 million to US$100 million. These companies exported 7,145,100 washing machines, accounting for 49.22% of the total exports of washing machines over the same period, and exported US$806 million, accounting for the total exports over the same period. 42.62%. According to statistics, the export value of 25 washing machine companies with exports exceeding 10 million U.S. dollars has reached 92.96% of the country’s total washing machine exports, and exports account for 83.44% of the country's total washing machine exports, while the number of exporting enterprises only accounts for washing machines nationwide. The total number of export companies is 6.2%, which indicates that the concentration of Chinese washing machines exports is quite high.

However, from January to September 2011, among the washing machine companies with export value between US$10 million and US$100 million, there were more domestic and private enterprises. The number of products they exported was relatively large, and there were some product grades compared with those of foreign-funded enterprises. gap.

In terms of regions, in the first nine months of 2011, the export of washing machines in Jiangsu, Zhejiang, and Shanghai was 10.9033 million units, and the export value was 1.424 billion U.S. dollars, which accounted for 75.11% and 75.3% of the country's total exports of washing machines. Among them, Jiangsu Province was the largest exporter of washing machines this year. From January to September 2011, the number of washing machines exported was 4,224,400 units, a year-on-year increase of 13.25%, and the value of exports was 802 million US dollars, an increase of 17.85% year-on-year. Jiangsu Province is a region that continued to grow in 2011 based on the significant increase in washing machine exports in 2010. It is the region with the largest number of washing machines in China, with more than 400 million U.S. dollars more than Zhejiang Province, the second largest exporter of washing machines, and Jiangsu Province. Also reversed the decline in the unit price of exports in 2010.

In the same period, Guangdong, Anhui, Shandong, and Tianjin exported 3.5534 million units of washing machines with an export value of 478 million U.S. dollars, which accounted for 23.79% and 24.19% of the country's total exports of washing machines over the same period. From January to September of 2011, although the unit price of washing machines in Guangdong Province decreased, the export of washing machines in Guangdong Province was relatively high, and the average export price still ranked first in the country.

Emerging countries have experienced rapid growth in export growth. From January to September 2011, the country with the largest number of Chinese exporters of washing machines remained in Japan. The export volume was 2,288,800 units, a year-on-year increase of 22.08%, and the export value was US$476 million, an increase of 21.01% year-on-year. .

In 2011, China's exports of washing machines to Europe showed a downward trend. From January to September, the volume of exports fell 2.81% year-on-year, but Chinese companies should also see the vitality of the Eastern European market. From January to September 2011, China was against Russia. Washing machine exports from countries such as Ukraine and Kazakhstan have all experienced rapid growth. In the future, the export market for washing machines in Eastern Europe will flourish.

India is an emerging market for Chinese washing machine exports. From January to September 2011, the export volume was 893,200 units, a year-on-year increase of 23.67%. The value of exports was 837.107 million US dollars, an increase of 48.13% over the same period of last year. It became the closest exporter to Japan and Russia. The third largest market. India has a large population and huge market potential.

China's exports to Iranian washing machines also showed an upward trend. From January to September 2011, the number of export washing machines was 668,400, a year-on-year increase of 22.4%, and the value of exports was 83,582,800 USD, an increase of 23.83% over the same period of last year.

In 2011, the trend of China's declining exports of US washing machines remained unchanged. From January to September, China exported 141,000 units of washing machines to the United States, a year-on-year decrease of 39.4%. The value of exports was 35.29 million US dollars, a year-on-year decrease of 51.52%. Now the United States has been unable to enter the top ten exporters of Chinese washing machines.

From January to September 2011, China's exports of washing machines to Germany and the United Kingdom were all in the range of 62 million to 64 million U.S. dollars, and exports to Germany were clearly on an upward path. The export volume increased by as much as 42% year-on-year, while exports to the United Kingdom declined. Exports decreased by 8.51% year-on-year.

In 2011, washing machine companies must pay more attention to market changes in countries such as Indonesia, Saudi Arabia, Australia and Turkey. In addition, the Latin American market boosted washing machine exports in 2011. From January to September 2011, China’s washing machine exports and exports to the region had an increase of over 50% year-on-year. China's washing machine exports to Venezuela, Chile, Colombia, Peru, Brazil, and Argentina, and other major Latin American countries, have grown in an all-round manner. In particular, Venezuela imported 609,800 washing machines from January to September in 2011, an increase of 138.15% year-on-year, and imports reached 5137.01. Ten thousand US dollars, an increase of 164.67% over the same period of last year, exceeding Brazil and Mexico, becoming China's largest importer of washing machines in Latin America. The number of washing machines imported from China from January to September in Chile and Peru also increased by more than 120% year-on-year.

In addition, Spain, Italy and other EU countries, due to the European sovereign debt crisis has in-depth, the trend of spread, making the changes in the European economy is difficult to predict, today's Europe is likely to be a big problem due to some small factors, so the European home appliance market development The outlook becomes confusing.