"Non-listed manufacturing companies that are not involved in mergers and acquisitions often find it challenging to achieve significant performance growth. However, Xuyu Optoelectronics has continued to grow steadily since its establishment. In 2017, the company achieved a performance growth rate of approximately 20%," said Mr. Lin Jinzuo, Chairman of Xuyu Optoelectronics Co., Ltd., during an interview with Gao Gong LED.
As a steadily growing LED packaging company, Xuyu Optoelectronics has adhered to three core principles since its founding eight years ago: focusing on strategic mergers and acquisitions, remaining within the Guangdong LED industry chain, and using high-quality gold wire to ensure product excellence. As a manufacturer, their mission is to deliver top-tier packaging solutions.
Industry experts predict that in 2018, major players in the LED packaging sector will continue to expand production, which could intensify competition and lead to overcapacity. This environment presents both challenges and opportunities for companies in the sector.
Despite these challenges, Xuyu Optoelectronics has maintained a consistent growth rate. The company’s success can be attributed to its focus on innovation, quality, and timely entry into new applications.
**Embracing the "Artisan Spirit"**
Xuyu Optoelectronics emphasizes a strong sense of purpose in every product it produces. "We adhere to the artisan spirit, aiming to create better products and grow alongside our customers," said Mr. Lin Jinzuo.
To embody this philosophy, the company invests heavily in selecting premium raw materials and advanced equipment. Their SMD products use 99.99% pure gold wire and copper brackets, ensuring high reliability and performance.
While rising material costs have increased pressure on many manufacturers, Xuyu remains committed to its standards. "Although we face cost pressures, we won’t compromise on quality or our brand strategy," Mr. Lin stated. "Our slogan is 'True Core Can Be,' and we remain focused on building a strong brand."
In addition, Xuyu Optoelectronics leverages intelligent manufacturing to produce cost-effective, high-performance LED packaging. They use advanced equipment from well-known suppliers like ASM, Xin Yichang, and Hyun Shuo Zhi. In 2017, the company invested 32.98 million yuan in automation projects, demonstrating its commitment to efficiency and quality.
**Driving Innovation and Building Enterprise Strength**
The LED packaging industry is becoming increasingly concentrated, but China's market still has room for growth. With only 20% of the market controlled by the top six companies, there is a large opportunity for smaller firms to differentiate themselves.
Xuyu Optoelectronics has taken steps to enhance its competitiveness through innovation and standardization. The company participated in drafting technical specifications for COBLED light source packaging and SMD LED standards, contributing to industry development.
With over 50 invention and utility model patents, 15 software copyrights, and 50 pending patents, Xuyu has built a strong intellectual property network. It also established a post-doctoral research base at Tsinghua University and obtained IPR management system certification, reinforcing its position as a leader in innovation.
**Scaling Up and Exploring New Applications**
Mr. Lin emphasized that Xuyu Optoelectronics focuses on both scale and differentiation. While some competitors prioritize mass production, Xuyu targets high-reliability solutions with a unique positioning. The company recently launched a new R&D and production base in Changan, investing 300 million yuan and expecting annual output of 1 billion yuan.
Xuyu is also expanding into emerging applications such as UVLEDs, automotive lighting, and plant lighting. By introducing skilled R&D talent and investing in new technologies, the company is preparing for future growth.
"In just eight years, we've become a professional solution provider in LED packaging. Our goal is to solve customer challenges and offer long-term value," concluded Mr. Lin. "Through large-scale production and innovative expansion into new markets, we aim to sustain growth and contribute to the industry."
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