On July 20th, Lenovo is set to host its third Lenovo Tech World event in Shanghai. Previously, in 2015 and 2016, the company's Global Technology Innovation Conference took place in Beijing and San Francisco.
Just a few days ago, on July 12th, Lenovo released the theme poster for the upcoming conference, with the slogan "Let the world be filled with AI." The poster features a robot-like figure reaching out to hold a child's hand, which can be interpreted as either the word "AI," meaning artificial intelligence, or "love" in Chinese.
This suggests that Lenovo might be focusing heavily on artificial intelligence going forward. Since joining as CTO in November 2016, Yong Yong, a former Microsoft Research Asia vice president, has helped shape Lenovo's new technology strategy: "Intelligently Driven Equipment + Cloud." Earlier this year, Lenovo's Research Institute established an AI lab and hired renowned AI expert Xu Feiyu from Germany's Artificial Intelligence Research Center.
For a long time, Lenovo has been seen primarily as a hardware provider. However, the company now aims to become a next-generation smart device provider. Instead of just selling products, Lenovo plans to maintain a connection with customers beyond the point of sale, offering integrated solutions that include devices, applications, and services.
But will artificial intelligence truly save Lenovo during this time of crisis? While Lenovo has previously tried to adapt to the internet and mobile internet waves, it has struggled to stay ahead. For instance, back in 1999, Lenovo invested heavily in creating FM365, a portal site akin to Sina, Sohu, and NetEase. Despite its early success, FM365 couldn't keep pace with the rapidly changing tech landscape and eventually folded in 2003.
More recently, with the rise of smartphones, Lenovo also attempted to capitalize on this trend. However, its efforts were overshadowed by companies like Xiaomi. Even though Lenovo initially dismissed Xiaomi's impact, it eventually realized its mistake and launched initiatives like the Magic Workshop to embrace the internet model. Unfortunately, these efforts came too late, and the ZUK brand, which was part of this initiative, was eventually discontinued.
Lenovo has certainly showcased many innovative products at its previous Tech World events, including "smart projection mobile phones" and "magic screen smartwatches." However, despite the fanfare, many of these products failed to gain traction in the market. For example, the Moto Z managed to sell around two million units globally, but most other products faded into obscurity.
If Lenovo's approach to artificial intelligence is merely a marketing gimmick without addressing actual user needs, it risks facing the same fate. AI must genuinely solve problems and enhance user experiences to have lasting value.
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