LED manufacturers channel
Products have channels to have sales, and various enterprise manufacturers are also quite hard in channel construction in order to compete for better sales. It is a necessary task for manufacturers to become bigger and stronger in the rapid expansion of channel competition and channel opening. However, the channel is rapidly blossoming and fully rolled out, and some small results may be achieved in the short term. But what followed was the serious consumption of funds, the follow-up of the products, the distributors will soon be betrayed.
Before the industry veterans said that the development of LED lighting will have a great impact on traditional channels. Why do seniors dare to make such a conclusion because they know that manufacturers have been doing a lot of distribution in order to compete for channel construction, and the sales speed of LED lighting is relatively slow, so when LED lighting is launched, new technology innovations When the product is in use, many agents have to find ways to digest the old inventory.
Technology must have been developed in the past. The emergence of new technologies has caused some raw material prices to fall. For example, the current chips are falling in price, and the light efficiency is constantly improving. This means that the effects of new products and old products will be different; the price will also Lowering, especially for circulation brands, will put a large amount of inventory on the dealers. For example, Sanxiong, NVC, Opp and other large enterprises have a large number of second- and third-level distributors, which can divert products, but many new brand channels are diverted. , can not sink, all the pressure is carried by the agent; at the same time, their operating experience is far from the above three major brands, so the probability of goods backlog warehouse is even greater, can not get through the diversion, this type of agent goods It can only be crushed, and it competes with the opponents after a few months and a half, and there is no advantage in price and technology. The so-called digestion is a process of selling.
When promoting the channel construction and product research and development at the same time, if the market expansion speed is faster than the background construction, the speed of product development will not keep up, it will lead to the lack of follow-up performance of the dealer channel, which is the innate physique of the two jobs. the result of.
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