Interesting little knowledge SONY actually started by radio

Today's IT knowledge, we talk about the Sony brand, Sony recently launched its new player ZX2, many people will feel that Sony's audio has disappeared for a long time, bring this ZX2 is also the final audio department The swan song? We don’t have much to say about this. If you look at it from the editor’s point of view, Sony’s audio department can be said to represent Sony’s soul. These are the later PS game consoles and cameras. Although there is no way to compare profits, but in terms of sentiment, Sony will never abandon this field.

Netizen friends are not very strange, why is Sony's audio department the soul of Sony? Isn't the best selling cable game not the game machine? What PS4 PSP ah, as long as the launch does not lock the lock zone, there is a The editors do not deny this, but the friends may not know that Sony was founded in 1945 by the University of Waseda University’s Faculty of Science and Engineering, and I was founded in Tokyo’s Whitewood Department Store. In the case of the "Institute of the Communication Research Institute", the company was invited by the company to participate in the operation of the company, and the company was awarded the "Tokyo Communication Industry Co., Ltd." in 1946 and moved to the Imperial Palace in the Shinagawa Ward. In the early days of its establishment, it was unstable, and it was only after 10 years that its transistor technology was developed. After the development of Japan’s first transistor radio "TR-55", it became the focus of attention.

The origin of the name SONY is a little story inside. As we said before, Sony was called the Tokyo Institute of Electronic Communications in the early days. It was just a research company and named TOKYO Tsushin Kogyo TTK, but it was Sony. When I tried to go to the world, I found that the trademark TTK was registered. It feels like you have been calling Li Dog Egg for more than 20 years. I suddenly found that Li Dog Egg became the name of someone else. I don't do it, but there is no way, I can only change my name!

At this time, the name SONY appeared. In fact, the name is a combination of Latin and English proverbs. It combines the Latin "Sonus" (sound) and the English proverb "Sonny" (young promising person) to become today's SONY, and found that this trademark has never been used, starting from the name without taking the usual path, this is the origin of the name SONY, from this name we can also see that SONY comes from sound and young, or young The voice that the singer sends to the world, there are sounds in it, so Sony is absolutely inseparable from the sound.

In fact, every company, no matter how much attention you have now, but there is a struggle in the early stage, Sony is definitely no exception. In 1950, although Sony ushered in the big sale of black and white TV sets, but its own technology There is no such strong competitiveness, and there are certain problems in the mass production of color TVs in the later stage. Therefore, it has been on the verge of bankruptcy. By 1956, it developed the transistor technology that was not optimistic and developed the world’s first. After the "TR-55" transistor, it gradually went on the right track.

It was not until 1967 that Sony introduced the Trinitron image tube technology that it made its TV a good achievement in the world, and also guaranteed Sony's rapid development in turnover. After that, Sony developed the world. The first civilian Betamax format SL-300, although technically far superior to the VHS format, but the licensing operation is not ideal, and Panasonic is more popular in the civilian market, so Sony's Betamax format has become a favorite in the professional field, but in This competition has become a loser.

The following is another era that Sony opened, that is, its Walkman era. This era can also be regarded as the most successful measure of Jingshenda. He asked the audio department to pocket the carefully recorded recorder, under the leadership of Shengtian Shaofu. In July 1979, Sony brought us the Walkman Walkman, and Morita Satoshi accurately positioned Walkman in the youth market and achieved unprecedented success. This success also made Sheng Tian Shaofu in 1992. The year was sealed as a British jazz.

It can be said that Walkman is also the most beautiful memory of our generation after 80s. At that time, Walkman, a non-standard British English Walkman, won the love of almost all young people with its excellent sound quality, strong workmanship and accurate positioning. It was also from that time that many young people in China after 80s met Sony very well, and since then they have embarked on a good return of Sony Dafa. It can be said that Sony used the Walkman to enter the market of young people in the world. Also through the Walkman let the world hear the voice of Sony.

After Sony succeeded in the Walkman, it continued to develop its audio and video industry. During this period, Sony acquired the CBS film and music department. However, due to the impact of the Japanese economic bubble, Sony’s acquisition was lost for several years, and then it was acquired in 2004. After MGM, it gradually gained profits. After the success of Sony's CD-ROM console with Nintendo, Sony also found a new direction. Although the cooperation between Nintendo and Sony broke down in 1992, the Dahe Dianxiong at that time was full of strength. I advocated the development of my own game console. By the end of 1994, we saw the PS, which made countless players become fans of Sony's loyalty.

After Dahe Dianxiong, Izui Nobuyuki became the president of Sony, positioning the company's business philosophy on Do you dream in Sony and the ubiquitous value network, wanting to position it in a dream, then electronic, The four fields of games, entertainment and finance have been digitalized and networked. Let us see the prototype of Sony today. After that, we are all in cameras, memory cards, mobile phones, Blu-ray, computers, TVs, etc. Can see the shadow of Sony, this company has truly fulfilled many people's dreams. In Sony, we can not only see the past, but also better look into the future.

Although Sony lost nearly 2.1 billion dollars in the communications field last year, although Sony cuts spending in many areas, although Sony has many opponents in many fields, Sony brings us something unique and true. The word Do you dream in Sony has been realized, and among Sony's many product lines, audio is still an indispensable part. In the future, let us continue to look forward to Sony's surprise, let us also wish Sony to bless Sony. go further.