Interview with Haien General Manager Wu Zhouyong

From the top Hi-End audio across the headphone channel, Zhaoyang Audio and Haien Headphones, the general manager of Wu, took the lead in others! Zhao Yang and Haien, led by General Manager Wu, are four roles of dealers, agents, distributors and brand operators. His purpose is not only to provide consumers with more complete and consistent services, but also to Increase the advantage and make it difficult for competitors to catch up. He is not only taking a new road, but also has a chance to be a smooth road. With this interview, let us come together to understand what Wu’s ideal audio service industry looks like.

Let's take a closer look at the map of Zhaoyang and Haien. At present, Haien has a total of 8 brands, which are arranged in alphabetical order. They are French Aedle, all-aluminum and leather earmuffs earphones; British small factory Angle & Curve, medium and low-cost headphones with fashion route; British Atomic Floyd ear Inner earphones, featuring the body is made of stainless steel; Italian Ginto vacuum tube ear expansion, adopting classical design; American HeadAmp ear expansion, portable type, desktop type, DAC preamp, and even electrostatic ear expansion; UK Meze wood case earmuffs are distinctive in style; Sweden NOCS has a variety of headphones and wireless speakers; Traformatic Audio comes from Serbia, hand-built European boutique vacuum tube ear expansion. In addition, Haien also distributes professional JH Audio headphones in the United States, responsible for the total distribution of the Southern District.

In the channel section, Haien currently has five stores including Kaohsiung Linsen Store, Kaohsiung Jianguo Store, Hsinchu Victory Store, Tainan Minquan Store and Pingtung Zhongzheng Store. In the near future, there will be exhibition shops in Chiayi and Taichung. The store sells dozens of brands of earphones, ear extensions, digital streaming devices, table listening equipment and other products, which can be said to be the largest headset chain in China, plus the original Hi-End audio-based Kaohsiung Zhao Ocean audio, the layout is amazing. In its own brand, Haien currently has Earmega, which has various types of audio cables, headphone cables, digital lines, and DACs, ear extensions, etc., mainly focusing on desktop listening.

Mr. Wu said that in the past, when he only did distribution, things sold well, and other households sold it, and sold it cheaper. As a result, it was difficult for everyone to make money, so he began to represent the brand. In 1996, he had already entered China to open audio stores and represented European and American brands. At that time, he represented five or six brands, including Canada, Denmark, Australia, and the United Kingdom. The agency brand has put him in a leading position. Now, the Haien exhibition store is also the same. There are already 5 stores, and the 6th and 7th have already been on the line. It is to increase the lead gap and let people chase after the front.

One of the Haien exhibition stores, one after another, seems to focus on the headphones, everyone asked Wu total Hi-End this piece still sell not to sell? He said that because of consumption habits, economic conditions, and competitive environment, Hi-End is indeed shrinking a lot more than before, and the competition is getting more and more fierce. Even if he does not come to do headphones, the market will still go this way, but Hi-End He still manages and will never give up, but Zhaoyang’s current service is more comprehensive and more refined. Like the overall planning case for decorating the case, he will dispatch a work class of more than 20 people at a time. No less than before. He still maintains stable cooperation with agents such as Dazhi, Yi, and Yashi, so that high-end users do not have a fault in his system.