500 yuan to sell home selling wires to sell billions of markets
Li Xiujian said: "I will not mine again where Others have opened mines."
Li Xiujian was the first small boss to sell hardware and electrical machinery in Xinhua Road. In 2005, he convened Hubei Zheshang Investment Development Co., Ltd. and operated the electromechanical market project in Guangxi.
From the appearance of the appearance, the 32-year-old Li Xiujian is the road to business, and the previous generation of Zheshang has nothing to do: the culture is not high, and the teenagers come out to "the rivers and lakes", with the spirit of hard work and will study, from the small business of a few dollars To millions of net worth.
After careful analysis, it was discovered that Li Xiujian had his own tricks—drilling, but not blindly from the market, and “mining†the gold mines farther away from the experience of others. As he said, "The gold mines in the world are waiting for us to discover, but not for everyone to mine. I will not mine again where others are mining."
Li Xiujian talks about entrepreneurial environment
Li Xiujian said with emotion that many people asked him why Wenzhou people would do business like this. He thought that this was caused by the environment.
"When I was young, someone asked us what Wenzhou children grew up wanting. Ten of them said that they want to be a boss to do business. Now I am married and have children in Wuhan. I ask the children to grow up. He said that the best university is the best. good job."
Li Xiujian added with a smile: "However, my generation's culture is too low, entrepreneurial, and unmaintained. I am now studying for an MBA, and many fellow villagers are also reading. What I am doing today is exactly what my children are doing. In this regard, I am not a step later than the children?"
See the fellow Li Xiujian
Chen Dingkai, chairman of Hubei Zheshang Investment Development Co., Ltd. said: Li Xiujian’s mouth did not turn his brain fast, and he did something more beautiful than he said.
"He is the first person to open a hardware store in Xinhua Road. It contains a lot of personal wisdom. Zhejiang people have a tradition of doing business, but not everyone can make a fortune. When Li Xiujian came to Han, he even divided the wires and cables. Unclear. After half a year, you will find business opportunities that the old experts have not found. This is inseparable from the usual research. So doing business is the same as learning, and you should be interested. You are not interested in eating this bitter."
Reverse site selection, mining electrical management, new "gold mine"
Li Xiujian’s hometown is in Wenzhou. In 1992, at the age of 19, he was brought to Wuhan by relatives to learn to do hardware business.
At that time, Wuhan's large-scale hardware and electrical market was concentrated in the area of ​​Youyi Road. According to the rules, Li Xiujian studied in the relatives store for half a year, and he should stand on his own. Relatives advised him to open a shop next door. Li Xiujian thought about it and refused.
"Getting together can make a big impact and expand the market, but if you don't have your own core competitiveness, you can't make money by hitting the price war." Li Xiujian has no supply, no customer, no capital, and no election. When you open a shop on Friendship Road, you can only maintain your life at most. This is a far cry from his ideal as a big boss.
Li Xiujian took advantage of the only 500 yuan to find a "gold mine" in Wuhan that has not yet been discovered. When he turned to Xinhua Road, he was brightened: Wuguang, the World Trade Center, the Concord Outpatient Building and other buildings are starting construction. "There must be a lot of wires and electricity, and it is better for me to give customers the friendship road." Open a shop here and send the goods to their eyes."
A few days later, Li Xiujian rented a small facade near the Union Hospital. From the relatives and large wholesalers, a group of commonly used electric materials such as switches and wires were opened. The store opened. Not far from the shop is the Xinhua Road Passenger Transport Station, which not only can do business on the construction site, but also capture the customers who come to China to purchase small hardware.
After the store opened, every day, people from the south to the north entered the store. In order to open the market, Li Xiujian purchases the best quality, and the price is consistent with the wholesale market. The goods are all experts, look at the goods, ask the price, see the same things, the same price, but also save the time to run, they decided to place an order. Li Xiujian’s business quickly opened up the situation.
Reverse promotion to make services into large enterprises
There are profitable people. Li Xiujian just made a doorway on Xinhua Road, and the fellows immediately followed up. By 1996, Xinhua Road had less than one stop, and 16 hardware gates were opened. Li Xiujian’s annual transaction volume is still 3 million yuan, but it has created a sense of crisis: it will take a long time to start a price war. The days are over.
He set out to find the next "gold mine." At this time, the national hardware and electrical market has been basically saturated, and some large manufacturers in Wenzhou have begun to engage in brand management, and there have been nationally screaming brands such as the People, Zhengtai and so on. Li Xiujian sees the next step from the overwhelming brand advertisement. "To get rid of the low-margin price competition, only change the brand management." He chose to represent the sales of Zhengtai Electric's Hubei area.
Unlike other agents, Li Xiujian did not advertise the quality of the products, but focused on the after-sales service. According to the experience of Li Xiujian's years of operation, in the case of the same product quality, the customer will compare the after-sales service, and can solve the product maintenance problem conveniently and in a short time, the customer will use more peace of mind.
Therefore, Li Xiujian’s sales staff had a guarantee that it was difficult to promise when selling products: Whenever Chint’s products fail, they only need one phone call, within two hours in the city and within 24 hours in the province, the maintenance personnel are sure To this end, he specially bought two maintenance vehicles and gave the maintenance department a high power: when the car is not enough, he can call all the company's cars to attend, even Li Xiujian's private car.
In addition, Li Xiujian also promised to “repair first, then identify responsibilityâ€, so that customers feel more at ease. It is these pragmatic service guarantees that allowed him to operate in the first year of Zhengtai to achieve sales of over 10 million yuan. "Of course, all these commitments have a premise, that is, the quality of the products must be excellent, otherwise the maintenance costs can kill me."
"Let the chicken lay eggs" to get away from the dealer as an industrialist
Li Xiujian’s business idea, which seems to be his aura, is actually derived from his usual collection of relevant information and summed up the rules.
In the late 1990s, the state promoted the two-network reconstruction project of the power system, and comprehensively updated the rural and urban power grids across the country. The demand for power facilities in the country is unprecedentedly strong, and electrical factories of all sizes are producing at full capacity.
Upon learning of this news, Li Xiujian also decided to start a big business. He wanted to take this opportunity to run an electrical factory and get involved in the industry. A friend introduced that a wire factory in Dawu is preparing for a joint venture. Li Xiujian went to the inspection and found that this is a small factory with only ten workers. There are only two production lines in the whole factory. The equipment is old and aging, and the annual output value is only over 10 million yuan.
"This is a very good resource. There are 600 million projects in the power grid transformation in Dawu. After the joint venture, the original network of the wire factory can be immediately entered into the local market. I just have to go in and I have my own base."
After some negotiations, Li Xiujian injected 15 million yuan to obtain the controlling stake of the plant. The agreement was signed, Li Xiujian immediately organized a few people to go, to purchase wire production equipment, find experts in the country, all the way to find construction units to expand the plant, the other way to the power grid transformation department to do sales.
The transformation of the power grid was completed in a limited time, and Li Xiujian’s rapid attack took time. When a set of equipment is shipped, it will be assembled and put into production immediately. The production will be expanded. In just half a year, the electric wire factory will be expanded from the original two production lines to 10 production lines, and the production capacity will increase from an annual output of more than 10 million yuan to 1.2. 100 million yuan. A few months later, Li Xiujian got away from the dealership and became an industrialist.
Get together and attack the small boss to create a billion market
After being an industrialist, Li Xiujian did not take a breather and began planning another bigger sale: "I want to unite with Zhejiang Zheshang, run a large hardware market in the field, and upgrade from tens of millions of transactions to hundreds of millions. Fund transfer."
When preparing the wire factory, Li Xiujian heard the complaints from the fellows more than once: It has always been very smooth to fight for multi-millionaires; in recent years, it seems to be tied to the original place, it is difficult to "go up the stairs." When everyone sat down and talked about each other, they found that many fellow villagers had the same confusion.
After consulting the experts, I realized that this is a typical career bottleneck: most of Zheshang’s work from the teens, the education level is not high, and the business can control the business with personal experience during the start-up period, but after entering the enterprise operation, the ability can’t keep up. The development of the cause.
"Replenishment" can't be effective in a moment, and business can't stop for a day. "The three smugglers are still topping Zhuge Liang. We are together, we have more money and ideas, and we can do a lot of things that we couldn’t think before."
Initiated by several friends, in October 2005, Hubei Zheshang Investment Development Co., Ltd. was established in Hanzhe, with a registered capital of 30 million yuan. Zheshang Chen Dingkai is the chairman and Li Xiujian is the director. Shareholders include many well-known domestic electrical companies such as Great Wall, Huanyu and Huatai.
Just after the company was established, they successfully operated an electromechanical market project in Guangxi. The first phase of the project will acquire 70 mu of land and invest 370 million yuan. "At present, we have completed the three-way and one-equality preparation work. After the year, we will start construction. If all is done well, it will be the largest electromechanical city in Guangxi. If there is no full cooperation between all of us, such a project, we personally only fear forever. It can't be realized." Li Xiujian is full of optimism about the prospects of the project.
Li Xiujian was the first small boss to sell hardware and electrical machinery in Xinhua Road. In 2005, he convened Hubei Zheshang Investment Development Co., Ltd. and operated the electromechanical market project in Guangxi.
From the appearance of the appearance, the 32-year-old Li Xiujian is the road to business, and the previous generation of Zheshang has nothing to do: the culture is not high, and the teenagers come out to "the rivers and lakes", with the spirit of hard work and will study, from the small business of a few dollars To millions of net worth.
After careful analysis, it was discovered that Li Xiujian had his own tricks—drilling, but not blindly from the market, and “mining†the gold mines farther away from the experience of others. As he said, "The gold mines in the world are waiting for us to discover, but not for everyone to mine. I will not mine again where others are mining."
Li Xiujian talks about entrepreneurial environment
Li Xiujian said with emotion that many people asked him why Wenzhou people would do business like this. He thought that this was caused by the environment.
"When I was young, someone asked us what Wenzhou children grew up wanting. Ten of them said that they want to be a boss to do business. Now I am married and have children in Wuhan. I ask the children to grow up. He said that the best university is the best. good job."
Li Xiujian added with a smile: "However, my generation's culture is too low, entrepreneurial, and unmaintained. I am now studying for an MBA, and many fellow villagers are also reading. What I am doing today is exactly what my children are doing. In this regard, I am not a step later than the children?"
See the fellow Li Xiujian
Chen Dingkai, chairman of Hubei Zheshang Investment Development Co., Ltd. said: Li Xiujian’s mouth did not turn his brain fast, and he did something more beautiful than he said.
"He is the first person to open a hardware store in Xinhua Road. It contains a lot of personal wisdom. Zhejiang people have a tradition of doing business, but not everyone can make a fortune. When Li Xiujian came to Han, he even divided the wires and cables. Unclear. After half a year, you will find business opportunities that the old experts have not found. This is inseparable from the usual research. So doing business is the same as learning, and you should be interested. You are not interested in eating this bitter."
Reverse site selection, mining electrical management, new "gold mine"
Li Xiujian’s hometown is in Wenzhou. In 1992, at the age of 19, he was brought to Wuhan by relatives to learn to do hardware business.
At that time, Wuhan's large-scale hardware and electrical market was concentrated in the area of ​​Youyi Road. According to the rules, Li Xiujian studied in the relatives store for half a year, and he should stand on his own. Relatives advised him to open a shop next door. Li Xiujian thought about it and refused.
"Getting together can make a big impact and expand the market, but if you don't have your own core competitiveness, you can't make money by hitting the price war." Li Xiujian has no supply, no customer, no capital, and no election. When you open a shop on Friendship Road, you can only maintain your life at most. This is a far cry from his ideal as a big boss.
Li Xiujian took advantage of the only 500 yuan to find a "gold mine" in Wuhan that has not yet been discovered. When he turned to Xinhua Road, he was brightened: Wuguang, the World Trade Center, the Concord Outpatient Building and other buildings are starting construction. "There must be a lot of wires and electricity, and it is better for me to give customers the friendship road." Open a shop here and send the goods to their eyes."
A few days later, Li Xiujian rented a small facade near the Union Hospital. From the relatives and large wholesalers, a group of commonly used electric materials such as switches and wires were opened. The store opened. Not far from the shop is the Xinhua Road Passenger Transport Station, which not only can do business on the construction site, but also capture the customers who come to China to purchase small hardware.
After the store opened, every day, people from the south to the north entered the store. In order to open the market, Li Xiujian purchases the best quality, and the price is consistent with the wholesale market. The goods are all experts, look at the goods, ask the price, see the same things, the same price, but also save the time to run, they decided to place an order. Li Xiujian’s business quickly opened up the situation.
Reverse promotion to make services into large enterprises
There are profitable people. Li Xiujian just made a doorway on Xinhua Road, and the fellows immediately followed up. By 1996, Xinhua Road had less than one stop, and 16 hardware gates were opened. Li Xiujian’s annual transaction volume is still 3 million yuan, but it has created a sense of crisis: it will take a long time to start a price war. The days are over.
He set out to find the next "gold mine." At this time, the national hardware and electrical market has been basically saturated, and some large manufacturers in Wenzhou have begun to engage in brand management, and there have been nationally screaming brands such as the People, Zhengtai and so on. Li Xiujian sees the next step from the overwhelming brand advertisement. "To get rid of the low-margin price competition, only change the brand management." He chose to represent the sales of Zhengtai Electric's Hubei area.
Unlike other agents, Li Xiujian did not advertise the quality of the products, but focused on the after-sales service. According to the experience of Li Xiujian's years of operation, in the case of the same product quality, the customer will compare the after-sales service, and can solve the product maintenance problem conveniently and in a short time, the customer will use more peace of mind.
Therefore, Li Xiujian’s sales staff had a guarantee that it was difficult to promise when selling products: Whenever Chint’s products fail, they only need one phone call, within two hours in the city and within 24 hours in the province, the maintenance personnel are sure To this end, he specially bought two maintenance vehicles and gave the maintenance department a high power: when the car is not enough, he can call all the company's cars to attend, even Li Xiujian's private car.
In addition, Li Xiujian also promised to “repair first, then identify responsibilityâ€, so that customers feel more at ease. It is these pragmatic service guarantees that allowed him to operate in the first year of Zhengtai to achieve sales of over 10 million yuan. "Of course, all these commitments have a premise, that is, the quality of the products must be excellent, otherwise the maintenance costs can kill me."
"Let the chicken lay eggs" to get away from the dealer as an industrialist
Li Xiujian’s business idea, which seems to be his aura, is actually derived from his usual collection of relevant information and summed up the rules.
In the late 1990s, the state promoted the two-network reconstruction project of the power system, and comprehensively updated the rural and urban power grids across the country. The demand for power facilities in the country is unprecedentedly strong, and electrical factories of all sizes are producing at full capacity.
Upon learning of this news, Li Xiujian also decided to start a big business. He wanted to take this opportunity to run an electrical factory and get involved in the industry. A friend introduced that a wire factory in Dawu is preparing for a joint venture. Li Xiujian went to the inspection and found that this is a small factory with only ten workers. There are only two production lines in the whole factory. The equipment is old and aging, and the annual output value is only over 10 million yuan.
"This is a very good resource. There are 600 million projects in the power grid transformation in Dawu. After the joint venture, the original network of the wire factory can be immediately entered into the local market. I just have to go in and I have my own base."
After some negotiations, Li Xiujian injected 15 million yuan to obtain the controlling stake of the plant. The agreement was signed, Li Xiujian immediately organized a few people to go, to purchase wire production equipment, find experts in the country, all the way to find construction units to expand the plant, the other way to the power grid transformation department to do sales.
The transformation of the power grid was completed in a limited time, and Li Xiujian’s rapid attack took time. When a set of equipment is shipped, it will be assembled and put into production immediately. The production will be expanded. In just half a year, the electric wire factory will be expanded from the original two production lines to 10 production lines, and the production capacity will increase from an annual output of more than 10 million yuan to 1.2. 100 million yuan. A few months later, Li Xiujian got away from the dealership and became an industrialist.
Get together and attack the small boss to create a billion market
After being an industrialist, Li Xiujian did not take a breather and began planning another bigger sale: "I want to unite with Zhejiang Zheshang, run a large hardware market in the field, and upgrade from tens of millions of transactions to hundreds of millions. Fund transfer."
When preparing the wire factory, Li Xiujian heard the complaints from the fellows more than once: It has always been very smooth to fight for multi-millionaires; in recent years, it seems to be tied to the original place, it is difficult to "go up the stairs." When everyone sat down and talked about each other, they found that many fellow villagers had the same confusion.
After consulting the experts, I realized that this is a typical career bottleneck: most of Zheshang’s work from the teens, the education level is not high, and the business can control the business with personal experience during the start-up period, but after entering the enterprise operation, the ability can’t keep up. The development of the cause.
"Replenishment" can't be effective in a moment, and business can't stop for a day. "The three smugglers are still topping Zhuge Liang. We are together, we have more money and ideas, and we can do a lot of things that we couldn’t think before."
Initiated by several friends, in October 2005, Hubei Zheshang Investment Development Co., Ltd. was established in Hanzhe, with a registered capital of 30 million yuan. Zheshang Chen Dingkai is the chairman and Li Xiujian is the director. Shareholders include many well-known domestic electrical companies such as Great Wall, Huanyu and Huatai.
Just after the company was established, they successfully operated an electromechanical market project in Guangxi. The first phase of the project will acquire 70 mu of land and invest 370 million yuan. "At present, we have completed the three-way and one-equality preparation work. After the year, we will start construction. If all is done well, it will be the largest electromechanical city in Guangxi. If there is no full cooperation between all of us, such a project, we personally only fear forever. It can't be realized." Li Xiujian is full of optimism about the prospects of the project.
Brilliant Electronic Systems Technology Co., Ltd. , http://www.yichen-flashlight.com