"Free" OR "takes advantage" Let's TV manufacturers don't "free" play bad
Chinese consumers are very sensitive to the word "free". Everyone who is "free" will be very interested. In the business world, smart businessmen always say: If you want to sell more goods, the key is to make consumers think they are "cheap." The concept of "free" is just for consumers to feel that they are cheap, and it is also widely used by many Internet companies today, such as various online games and so on.
Recently, Internet TV manufacturers have also hoped to learn from this "free" model. For example, LeTV has been promoting the concept of "hardware free" to promote its own member services. However, LeTV's strategy has been questioned by its peers, such as Skyworth made it clear that this "hardware free" is a lie. And also in the recently held China National Grid Refrigerator Forum also issued a "home appliances free of charge requires the support of the entire industry chain," the voice triggered a lot of disputes in the industry and netizens.
So is the idea of ​​"TV Free" feasible?
What is "hardware free"?
"Hardware free" means that when people buy mobile phones, televisions, refrigerators and other hardware products, the hardware itself is free of charge, the equivalent of "send" to consumers, manufacturers through the user to purchase the relevant value-added services, such as mobile phone operators Communication fees, Internet TV video service fees, etc. to gain profits. Here we take LeTV as an example. When it sells TV, consumers are required to purchase video service for a certain period of time (such as 1 to 2 years), and hardware is no longer a profit point.
However, in addition to LeTV in the industry, other vendors are not optimistic about the "hardware free", that this business model can now be a very good application in the field of home appliances and smart hardware. In addition to Skyworth, "Hongyijiaozhu" Zhou Hongyi once publicly stated that "Intelligent hardware free is impossible."
Whether it is out of Leshi’s “squeaking†or is it that you really “see†the development of the industry. In short, from the current point of view, the entire industry is basically in a very uncertain state of this “hardware free†model, and it is not even optimistic that this model can succeed in the home appliance and smart home industries.
What are the conditions for implementing "hardware free"?
In fact, the "hardware free" business model was first adopted in the mobile phone industry. For example, when the iPhone is launched in China, China Unicom has launched a “zero-dollar purchase†program, which means that users only need to pre-store a certain amount of mobile phone charges, and promised to spend at least the amount of money spent each month and access time, they can “free†Taking away an iPhone, operators can make a profit by selling their own call and data services. Now LeTV has borrowed this model: Users can take TV at a very low price or even for free, but they must purchase video value-added services provided by LeTV to make money through this. After understanding this process, we can see that if we really want to implement "hardware free", we need the following conditions:
1, related supporting services must be perfect, and consumers can not avoid: Since you do not make money through hardware, and even lose money on the hardware side, then manufacturers will certainly look for other ways and means of making money.
For the mobile phone industry, normal use of mobile phones by consumers usually requires payment in two major areas: the mobile phone hardware itself as well as call and data services. Mobile phone users simply cannot leave a network operator such as China Unicom, so operators do not have to worry about consumers not paying for services. They cannot avoid it.
2, will not have a negative impact on the user's actual experience: For mobile phone users, whether to spend money to buy a mobile phone or to get a mobile phone in the way of "0 yuan purchase", they must deal with network operators. That is, no matter how consumers purchase the mobile phone, the experience of using and paying is exactly the same, and “zero dollar purchase†will not bring any negative influence.
3, can bring benefits to consumers: No matter what kind of sales model, what consumers really need is "benefit", only if they really feel they "take advantage of" will accept. For consumers who can reimburse a lot of mobile phone charges, the “zero dollar purchase†of mobile phone pre-stored calls is really more suitable. Therefore, it has gained the favor of this part of consumers, so that this business model can be successful at home and abroad.
Is TV "hardware free" feasible?
Here we compare these conditions mentioned above with the current television industry.
The first is the related supporting value-added services. For smart TVs, most of its value-added services refer to online video. Although LeTV is one of the most abundant online video providers for online video, it is not a necessity for many consumers. That is, buying video members is optional. Even if you do not purchase members, you can watch TV programs and many free online videos. Therefore, this value-added video service is not "unavoidable."
Followed by the use of experience. At present, many domestic users' acceptance of paid video is still in the process of transition. After enjoying “free video service†for a long time, they will assume that the video is free. Therefore, if the compulsory collection of video service fees, and bundled sales strategy is the most disgusted with consumers. After all, service fees for online video are dispensable to some users, not necessarily like mobile phone bills.
Finally, let's see if it really brings benefits to users. From the current point of view, the current "hardware free" form is indeed very attractive to users who like to watch TV very much. Therefore, as a complement to traditional sales methods, this "hardware free" form can actually meet the needs of different consumers.
It is true that it is impossible for every manufacturer to do a loss-making business. Therefore, if you abandon your profit from television hardware, you must find a solution from other sources. Because television manufacturers are still relatively single in the other channels of making money, and users are still more sensitive to the various types of “substantial fees for free labelsâ€, TV’s “hardware free†model may be difficult to predict in a short time. Effect.
This shows that at present, "hardware free" is more of a marketing gimmick, through this gimmick to enhance the brand's visibility and exposure, which is also causing the manufacturers to fight each other's arguments.
Of course, we cannot deny that the concept of "hardware free" has led more companies to begin to rethink their profit models and channels. Although this model now seems difficult to achieve the expected results in the short term, it can at least promote the development and improvement of the relevant industry chain. We have reason to believe that when the conditions are ripe, the "hardware free" model still holds promise in television and smart appliances.
I hope that manufacturers do not make the word “free†rotten
Looking back, we see that in reality, the topic of “TV free†is not only hardware free, it actually includes “content freeâ€. The latter is the way most manufacturers take, and it is also the focus of this article at the beginning of the debate between LeTV and Skyworth.
As we mentioned earlier, "hardware free" requires content consumption to support. Although there are still many deficiencies in the current hardware for free, this mode of content charging is gradually being accepted. At least, we have already seen hope in music and books. Everyone began to agree with the value of genuine content. Video legal services have played a very good role. The "free content" requires the support of the stronger industry behind the industry chain.
In fact, regardless of whether the "hardware free" represented by Lexie, or the "content free" mode proposed by Skyworth has its own characteristics, both can bring different advantages and experiences to consumers. Both can be used as markets. Complementary. For consumers, these are actually not important, only that they really feel the benefits, so that they feel that they can get truly "free" things, they will be happy to accept.
Therefore, regardless of whether it is really "free" or fake "steamed buns," it is hoped that all manufacturers will not use the term "free" to use rotten ones. After all, the indefinite overdraft of consumers' enthusiasm is not a good thing.
Recently, Internet TV manufacturers have also hoped to learn from this "free" model. For example, LeTV has been promoting the concept of "hardware free" to promote its own member services. However, LeTV's strategy has been questioned by its peers, such as Skyworth made it clear that this "hardware free" is a lie. And also in the recently held China National Grid Refrigerator Forum also issued a "home appliances free of charge requires the support of the entire industry chain," the voice triggered a lot of disputes in the industry and netizens.
So is the idea of ​​"TV Free" feasible?
What is "hardware free"?
"Hardware free" means that when people buy mobile phones, televisions, refrigerators and other hardware products, the hardware itself is free of charge, the equivalent of "send" to consumers, manufacturers through the user to purchase the relevant value-added services, such as mobile phone operators Communication fees, Internet TV video service fees, etc. to gain profits. Here we take LeTV as an example. When it sells TV, consumers are required to purchase video service for a certain period of time (such as 1 to 2 years), and hardware is no longer a profit point.
However, in addition to LeTV in the industry, other vendors are not optimistic about the "hardware free", that this business model can now be a very good application in the field of home appliances and smart hardware. In addition to Skyworth, "Hongyijiaozhu" Zhou Hongyi once publicly stated that "Intelligent hardware free is impossible."
Whether it is out of Leshi’s “squeaking†or is it that you really “see†the development of the industry. In short, from the current point of view, the entire industry is basically in a very uncertain state of this “hardware free†model, and it is not even optimistic that this model can succeed in the home appliance and smart home industries.
What are the conditions for implementing "hardware free"?
In fact, the "hardware free" business model was first adopted in the mobile phone industry. For example, when the iPhone is launched in China, China Unicom has launched a “zero-dollar purchase†program, which means that users only need to pre-store a certain amount of mobile phone charges, and promised to spend at least the amount of money spent each month and access time, they can “free†Taking away an iPhone, operators can make a profit by selling their own call and data services. Now LeTV has borrowed this model: Users can take TV at a very low price or even for free, but they must purchase video value-added services provided by LeTV to make money through this. After understanding this process, we can see that if we really want to implement "hardware free", we need the following conditions:
1, related supporting services must be perfect, and consumers can not avoid: Since you do not make money through hardware, and even lose money on the hardware side, then manufacturers will certainly look for other ways and means of making money.
For the mobile phone industry, normal use of mobile phones by consumers usually requires payment in two major areas: the mobile phone hardware itself as well as call and data services. Mobile phone users simply cannot leave a network operator such as China Unicom, so operators do not have to worry about consumers not paying for services. They cannot avoid it.
2, will not have a negative impact on the user's actual experience: For mobile phone users, whether to spend money to buy a mobile phone or to get a mobile phone in the way of "0 yuan purchase", they must deal with network operators. That is, no matter how consumers purchase the mobile phone, the experience of using and paying is exactly the same, and “zero dollar purchase†will not bring any negative influence.
3, can bring benefits to consumers: No matter what kind of sales model, what consumers really need is "benefit", only if they really feel they "take advantage of" will accept. For consumers who can reimburse a lot of mobile phone charges, the “zero dollar purchase†of mobile phone pre-stored calls is really more suitable. Therefore, it has gained the favor of this part of consumers, so that this business model can be successful at home and abroad.
Is TV "hardware free" feasible?
Here we compare these conditions mentioned above with the current television industry.
The first is the related supporting value-added services. For smart TVs, most of its value-added services refer to online video. Although LeTV is one of the most abundant online video providers for online video, it is not a necessity for many consumers. That is, buying video members is optional. Even if you do not purchase members, you can watch TV programs and many free online videos. Therefore, this value-added video service is not "unavoidable."
Followed by the use of experience. At present, many domestic users' acceptance of paid video is still in the process of transition. After enjoying “free video service†for a long time, they will assume that the video is free. Therefore, if the compulsory collection of video service fees, and bundled sales strategy is the most disgusted with consumers. After all, service fees for online video are dispensable to some users, not necessarily like mobile phone bills.
Finally, let's see if it really brings benefits to users. From the current point of view, the current "hardware free" form is indeed very attractive to users who like to watch TV very much. Therefore, as a complement to traditional sales methods, this "hardware free" form can actually meet the needs of different consumers.
It is true that it is impossible for every manufacturer to do a loss-making business. Therefore, if you abandon your profit from television hardware, you must find a solution from other sources. Because television manufacturers are still relatively single in the other channels of making money, and users are still more sensitive to the various types of “substantial fees for free labelsâ€, TV’s “hardware free†model may be difficult to predict in a short time. Effect.
This shows that at present, "hardware free" is more of a marketing gimmick, through this gimmick to enhance the brand's visibility and exposure, which is also causing the manufacturers to fight each other's arguments.
Of course, we cannot deny that the concept of "hardware free" has led more companies to begin to rethink their profit models and channels. Although this model now seems difficult to achieve the expected results in the short term, it can at least promote the development and improvement of the relevant industry chain. We have reason to believe that when the conditions are ripe, the "hardware free" model still holds promise in television and smart appliances.
I hope that manufacturers do not make the word “free†rotten
Looking back, we see that in reality, the topic of “TV free†is not only hardware free, it actually includes “content freeâ€. The latter is the way most manufacturers take, and it is also the focus of this article at the beginning of the debate between LeTV and Skyworth.
As we mentioned earlier, "hardware free" requires content consumption to support. Although there are still many deficiencies in the current hardware for free, this mode of content charging is gradually being accepted. At least, we have already seen hope in music and books. Everyone began to agree with the value of genuine content. Video legal services have played a very good role. The "free content" requires the support of the stronger industry behind the industry chain.
In fact, regardless of whether the "hardware free" represented by Lexie, or the "content free" mode proposed by Skyworth has its own characteristics, both can bring different advantages and experiences to consumers. Both can be used as markets. Complementary. For consumers, these are actually not important, only that they really feel the benefits, so that they feel that they can get truly "free" things, they will be happy to accept.
Therefore, regardless of whether it is really "free" or fake "steamed buns," it is hoped that all manufacturers will not use the term "free" to use rotten ones. After all, the indefinite overdraft of consumers' enthusiasm is not a good thing.
Technical index
Methods: oxygen pressure swing adsorption
lnhalation: ear oxygen inhalation, nasal oxygen suction
Input power.150w
Rated voltage:AC 110V/60Hz
Rated current:1.4A
Oxygen concentration: 30%-90% adjustable (rnom temperature,0.1MPa)
Oxygen flow:2-10L/Min
Oxygen pressure:0,03-0.06L/MPa
Carbon dioxide: according to the prescribed method of test qualified
Carbon monoxider according to the prescribed method of test
PH: according to the prescribed method of test qualified
Shape identiication: dorless, colorless gas,a combustion supporting force
Running noise:<45dB
Product size:358×231x321mm
Product net weight:6.5Kg
Electrical classification: class B
Display control:LCD screen display intelligent chip control, wireless remote
control
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Jiangmen soundrace electronics and technology co.,ltd. , https://www.soundracegroup.com