Lehman Group: wholly-owned acquisition of Newcastle "jet" Chinese capital first into the Australian Super League
On the evening of July 7, Lehman Group held a media meeting at the Venice Hotel in Shenzhen, and informed the Shenzhen media of the wholly-owned acquisition of the Australian Football Premier League Newcastle Jet Club. At the same time, it launched the investment strategy of the Jet China region. It is very likely that the names of local companies in China and even Shenzhen will appear.
Li Mantie, Chairman of Lehman Co., Ltd.
Capital connects China and Australia football market
On the 14th of last month, Mr. Li Mantie, the actual controller of Lehman Co., acquired the 100% equity of the Australian Football Super League Power Newcastle Jet Club through its Shenzhen Lehman Investment Co., Ltd. in Newcastle, Australia, thus becoming the first foreigner. The 100% of the first-level leagues have a Chinese football club, and the Newcastle Jet Club has become a new and important element in Lehman's international sports layout.
This is the first time that an overseas club has been wholly-owned by the Chinese company and is 100% controlled. Lehman’s acquisition has caused great repercussions overseas. Many Australian media have reported in real time with the front page headlines. It is very much expected that Chinese capital can help this 2008 Australian Super League. The champion team reinvented the glory.
At the press conference, Fiona Cochaud, deputy consul general of the Australian Consulate General in Guangzhou, made a special trip from Guangzhou to attend and delivered a speech. I hope that Lehman will take this opportunity to build a bridge between Shenzhen football and Australian football. I hope there are more Shenzhen. Young players enter the Australian Super League to enhance the development of Shenzhen football and the influence of the city.
The guests also included David Gallup, CEO of the Australian Football Association. Mr. Gallup introduced the commercial potential of Australian football, the Australian Super League and the Australian Super League for the participants. He highly praised Lehman’s determination to deepen football. And hope that through Lehman's efforts, this Australian super team will return to the peak and return the Newcastle community fans. At the same time, I hope that more Chinese companies will sponsor the Australian Super League and open the internationalization of the brand through football marketing.
Lehman Sports Strategy adds "new army"
This is also the first time that Shenzhen local enterprises have entered the Australian football market. Le Man, chairman of Lehman, has introduced the jet club's acquisition history, future planning and commercial potential to the Shenzhen media.
"The characteristics of this league in Australia are more obvious. We know that the Australian Super League is in the AFC Champions League. The league is relatively healthy, the salary cap, no lift level, no transfer fee. From the input and output, it is good. The TV broadcast has a share. Can make the team have relatively more controllable input, of course, like the Premier League, a lot of investment, high output, Australia is currently a suitable investment, profit and loss will not be too big." Li Mantie said in an interview with the media.
It is understood that the Australian Super League is also known as the A-League. It was established in 2004 with the Chinese Super League. There are 10 teams, 9 of which are from Australia and 1 from New Zealand. The Australian Super League is somewhat similar to the NBA. It is divided into the regular season and the playoffs. The 10 teams in the regular season play 3 rounds, and each team plays 27 games in the regular season. The top six teams in the final rankings entered the playoffs, and the top two directly entered the semifinals. Champions in the regular season and the finals are eligible for direct participation in the AFC Champions League.
"In addition, there are 2-3 teams in the Australian Super League to participate in the AFC Champions League each year. In addition, the Chinese players we are working in are going to Australia. In the future, it is very possible to play against the Chinese local team in the AFC Champions League and stage a special AFC Champions League. Chinese derby," Li Mantie said.
Overall, the conference will be the starting point for the Newcastle Jets' China strategy. In the near future, it will build a Chinese match, football youth training, football tourism, etc., and gradually open up the sports market between China and Australia.
Nowadays, through the acquisition of the Australian Super League, Lehman Group has formed a strategic layout of football in multi-regional multi-level leagues in China, Portugal and Australia. Through the integration of resources, it has formed a sharing, linkage and construction of the “iron triangleâ€. Regardless of player training or business development, they can learn from each other and integrate resources effectively.
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