Former China Telecom Chairman Chang Xiaobing was doubled to the end of an era?

The end of an era is always ending with the curtain call of some iconic figures. Chang Xiaobing can be said to be one of the iconic figures in the end of the glory and prosperity of China's telecommunications industry. As one of China's three major operators, China Unicom For more than ten years, the senior manager of the industry who was dismissed after half a year from the head of China Telecom, with the announcement of the website of the Supervision and Supervision Department of the Central Commission for Discipline Inspection on July 11, Chang Xiaobing himself entered the stage of filing a review, and he became the end of an era.

An era: wild growth and irrational prosperity

Chang Xiaobing’s career is closely related to the reform and development of China’s telecommunications industry. As the rule maker and executor in it, the Chinese telecommunications industry has the brand of Chang Xiaobing in both the control mode, the development mode and the growth structure. trace.

In 2000, Chang Xiaobing began as the deputy general manager of China Telecom from the Telecommunications Administration of the Ministry of Information Industry. It was the beginning of the wild growth of China's telecommunications industry. In this year, the oligopoly of China's three major operators, the pattern of overseas and domestic listing of state-owned enterprises, and the managers who have been influential in the history of the industry for nearly a decade have already staged, in line with the modern market. The modern corporate governance structure of the economy has basically taken shape, and the curtain has slowly opened this year.

Chang Xiaobing himself may not have thought of it at that time. After 2000, he and his contemporaries will compete on the same stage in the Chinese telecom industry’s decade-long growth stage and hand over the governance of different market performance. Results.

Since then, Chang Xiaobing was transferred to China Unicom in 2004 and began his 12-year history of managing China Unicom. In the 12 years since Chang Xiaobing was in charge of China Unicom, China’s telecom industry has grown wildly. China’s mobile communications have entered the 4G era from a long 2G era and a short 3G era. The scale of users is rapidly approaching the population size. limit.

In this era, in the wilderness, China's telecom industry managers have used their creativity to create opportunities for growth. The savvy people in the era of the SMS era, the irrational prosperity of the Monternet era, and the great leap forward in rural network coverage. In the 3G era, the whole people are Apple mad; while the whole industry is accompanied by irrational competition and over-development, spam messages have become a lingering nightmare of this era, and the competition of the campus has caused Sven to sweep the ground, cut cables and block interconnection. Psoriasis of this era.

As the helm of China Unicom, Chang Xiaobing may have different feelings for wild and irrational prosperity. When he was transferred to China Unicom, it was also the second time that China Unicom's CDAM network was launched. As a successor, Chang Xiaobing faced it. It is a basic network foundation for the internal game of dual-network (GSM, CDMA). During the tenth anniversary of China Unicom, some industry analysts said that "the operators of two different technology-based mobile networks are operating in the 2G era". Unicom, only Japan's KDDI.

The drawback of operating two networks is that "due to the different degrees of homogeneity of the capabilities and scale of the two networks, these operators have faced serious double-network internal competition problems in a certain period of time. This problem is reflected in different issues. The development orientation of the network, resource allocation, user market coordination and other aspects."

To solve this problem, Chang Xiaobing needs to wait for a long four years. Until 2008, when the 3G license was issued, it was sold to China Telecom, which has long been eager for mobile licenses, to get rid of the CDMA mess.

I believe that Chang Xiaobing’s heart was relaxed and pleasant at the time. For China Unicom, which he was in charge of at the time, it was a once-in-a-lifetime opportunity to focus on developing WCDAM with the advantages of the global mainstream technology. After all, his colleagues were Another operator is experiencing the suffering of independent property rights.

For Chang Xiaobing, the other wilderness faced by China Unicom is the merger of China Unicom and China Netcom in 2008. The constant personnel turmoil and organizational structure are turbulent, which Chang Xiaobing had to solve. I believe this thing will cost the energy that is seen as a strongman in the industry. Each merger and reorganization is an internal injury to China Unicom. It is reflected in the market performance. In the 3G era, the owners of China Unicom and China Unicom did not bend over the road, but they continued to have good opportunities.

The internal environment, or internal troubles, is always the achilles of China Unicom under the rule of ordinary people. From the internal game of the dual network to the personnel battle after the merger and reorganization, it has consumed the development of China Unicom. Kinetic energy, forming a huge friction.

A character: an annual economic figure and a strong manager

Perhaps people should remember that Chang Xiaobing is the 2010 CCTV economic figure of the year.

Chang Xiaobing is the only industry manager in China's telecommunications industry to receive this honor. The reason for his award is: In the 3G era, he decorated the image of Apple on the title page of the dream of Unicom World; he won 3G in 3G. Thousands of millions of hands-made flower baskets. Converging the three networks, he connected the terminal of the communication to the kingdom of the service.

In this award speech, Chang Xiaobing said that the most meaningful place in 2010 was Xiangshan, because apart from his willingness to climb Xiangshan every weekend, more importantly, "a key time window in the development of our business, the company It was at this retreat that we opened a retreat in Xiangshan. "We basically formed our firm 3G development strategy and tactics. This is a differentiated 3G development path that is different from China Unicom's 2G development. ”

The industry has a strong description of Chang Xiaobing's management style. As long as it was transferred to China Unicom, there was a saying that “the sharp style is not common in the communications industry”.

In the era of wild growth and irrational prosperity, those who can achieve careers will inevitably need authoritarian and powerful managers. Their management style can only be said to conform to the needs of that wild era, and it is the choice of that era.

However, a person who has led China Unicom for many years has not changed the internal management issues in essence. After obtaining the 3G license in 2008, in addition to the personnel arrangement, Chang Xiaobing has taken a bold approach to centralized operation. Amplification of the scope - through centralized informationization, unified marketing policies, reducing the power of local officials, this practice is now many people criticized, thinking that hindering the flexibility of China Unicom, but we also want to see By the unification of the "government order", China Unicom appeared to be more efficient at that time. The elites of the group headquarters took control of the situation in the country, and there were not many envious people in the industry.

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