Can TCL be able to dominate the mid-to-high end market with surface content?

According to the official sales data of TCL, the sales of TV+ home entertainment TV accounted for 42.7% of the total sales volume of domestic color TV in short and short three days of May Day holiday. Among them, hot-selling curved TV was the main force, and sales volume exceeded one thousand units, accounting for TV+. Sales of 4.2% have become the strongest driving force for TCL's May 1 market.


How TCL dominates the high-end market

The “May 1st” holiday has always been a promotional period that is of great concern to TV manufacturers. It is one of the sales peaks of each year. TV sales during this holiday season will also reflect the fact that this year's new TV is concerned. It is expected that the retail volume of TVs during the promotion period of May this year will reach 3.92 million units, an increase of 2.4% year-on-year, which will inject a strong boost to the TV market that has shown a slight decline since 2014. In this round of the new spring parade, curved TV has become a major highlight. Not only has sales achieved breakthrough growth, but it has also gained the trust of many users. It has successfully achieved both sales and reputation. For example, TCL and other manufacturers launched many new curved TV products. Get a good sales performance.

According to the official sales data of TCL, the sales of TV+ home entertainment TV accounted for 42.7% of the total sales volume of domestic color TV in short and short three days of May Day holiday. Among them, hot-selling curved TV was the main force, and sales volume exceeded one thousand units, accounting for TV+. Sales of 4.2% have become the strongest driving force for TCL's May 1 market. Imagine two years ago, when curved TV was just launched, its market performance was very general. Consumers took a wait-and-see attitude. Last year, TCL, Samsung, and other strong players entered the curved TV industry, ushering in a brand-new stage of development, especially the number of new curved products this year. The introduction of the pounds has achieved a more superior viewing experience and has ignited public enthusiasm for curved television.

Compared with the past, only color TV products based on audio and video quality can be favored by consumers. Curved surface technology is one of the best ways for color TV to revert to audio and video quality competition. Many people in the industry believe that leading the development trend of color TV technology and achieve a major breakthrough in technology is the primary factor for curved TV to win the 51 market. At the same time, curved TV is one of the core development directions of the color TV industry in the future, which can bring better visual sense to consumers.

TCL released the latest flagship TV + H8800 curved TV series in the spring, including a total of 9 products including Quantum Dot Edition, Extreme Edition, Premium Edition, and Elegant Edition.

Advanced technology and content with both hands

As TCL's latest high-end TV, the TV + H8800 performs very well in the two major aspects of audio and video quality. Compared with ordinary curved TVs, TCL TV+ H8800 has created the new 4000R curvature record with the largest curvature so far. It achieves the same curvature characteristics as eyeballs and brings an unparalleled immersive experience.




In addition to high gamut technology, leading surface 4K technology, top-class Harman Kardon S-class surface acoustics and other powerful advanced technologies, TCL also pays great attention to provide users with rich program content. In terms of Internet video, TCL collaborated with GITV and iQiyi and other content providers to provide a large number of TV dramas, movies, variety shows, animations, and other sources, including about 200 4K online videos. In addition, TCL is also equipped with a unique "starting theater", which contains the latest movies, TV shows and other content, allowing users to enjoy the fiery drama in the fastest time.

In terms of entertainment and interactive functions, TCL TV+ H8800 series TVs also have functions such as WeChat and Friends of the Friend, which can be used to bind mobile phones and TVs together via WeChat. Pushing program content and operating TVs via mobile phones is more convenient and at the same time greatly increased. The entertainment of the smart TV fully embodies the concept of TCL TV “Entertainment should have been”.




In addition, TCL TV + H8800 TV caused not only a sensation in the domestic color TV circle, but also led to reports of well-known foreign media such as Bloomberg, Reuters, Wall Street Journal, and also captured the industry's highest level of 4K ultra-high-definition TV color evaluation test I level certificate, color spot Sense of flagship product awards and other awards, is well-deserved king of popularity of curved TV.

It is estimated that the sales volume of curved TV will be expected to reach 1.5 million units in 2015, and the market share will continue to rise, becoming an undisputed force in the color TV industry. At the same time, more consumers choose curved TV, and it also proves that consumers' confidence in curved TV is further strengthened, and witnessed that curved TV has become the leader in color TV's return to audio quality competition.

Surface technology has become the mainstream technology trend of the global TV industry in 2015. The curved TV predecessor camp represented by TCL has established a huge leading edge and will surely become the big winner in 2015. TCL strengthened its strong development of curved TVs and quantum dot TVs, and also made it more confident to consolidate the goal of the first brand of color TV in China.

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